| Use of Integrated Media | ||||
| Client | Vodafone | |||
| Brand | Vodafone | |||
| Entrant | Big FM | |||
| Brief | Our audience were our listeners across 45 stations nationwide, more specifically the Vodafone supernet users who value the brand and believe in it’s promise that Vodafone supernet has a nationwide seamless network to handle heavy voice usage | |||
| Solution |
We proposed an activity where in RJ’s of our 45 stations would come together to sing vandematram on Vodafone supernet, this activity in unison would establish the brand’s promise in a way like none other. Bringing in national integration and the objective that the supernet has a nationwide seamless network. On15th Aug at 12 Noon, all 45 Station RJs connected through Vodafone Sang Vande Mataram | |||
