Casting and performance for Radio Advertising
Client Volkswagen
Brand Jetta
Entrant DDB Mudra Group
Solution To highlight the innovative safety features of the Volkswagen Jetta in an engaging manner, we chose to build our campaign around possible conversations that could occur between different parts of the body in the event of a road emergency. We used the same to highlight how Volkswagen’s safety features compensate for the inefficiency of the human body, to provide the safest on-road experience.