Direct Response ; Press & Poster
Client Volkswagen
Brand Volkswagen
Entrant DDB Mudra Group
Brief Long-distance trips without a break pose a significant risk of severe loss of attention which drivers often do not notice early enough.Volkswagen Passat’s Attention Assist is able to recognize these signs, and subsequently bring the driver’s attention back to the road.
Solution When you’re driving for long a time, your mind takes a little leave of absence from your body. It floats to the land of imagination, as your body drives your car on autopilot.Borrowing from this observation, we showcased a series of clever illustrations that depict different entertaining scenarios that a male or a female driver imagines while driving.
Insight When you’re driving for long a time, your mind takes a little leave of absence from your body. It floats to the land of imagination, as your body drives your car on autopilot.