In Book Winners & Blue Elephant Winners 2017

BLACK ELEPHANT



Mukhota – The life saving mask Client: Work In India Brand: elegantmentors.org Entrant: Kinetic Worldwide		Fat Feed Fashion \| Instagram to Insta-fashion Client: Zero Budget Agency Brand: Fat Feed Fashion Entrant: Response India


Savlon Healthy Hands Chalk Sticks Client: ITC Savlon Brand: Savlon Entrant: Ogilvy & Mather		The Hindu Client: The Hindu Brand: The Hindu Entrant: Early Man Film


World’s 1st Streets Named after Street Kids Client: Door Step School Brand: Door Step School Entrant: FCB Interface

ADVERTISING





Press Advertising – English Gypsies Of Maharashtra Client: Atharv Academy Brand: Atharv Academy Entrant: Enormous		Press Advertising – English MOTHER’S PRIDE Client: MARVEL GROUP Brand: MOTHER’S PRIDE Entrant: Out of the Box



Press Advertising – English EAR THEATRE Client: Penguin Random House India Brand: Penguin Audiobooks Entrant: DDB MudraGroup		Press Advertising – English Ear Theatre – Indian Mythology Client: Penguin Random House India Brand: Penguin Audiobooks Entrant: DDB MudraGroup



Press Advertising – English Distracted Female Client: Volkswagen India Brand: Volkswagen Entrant: DDB MudraGroup		Innovation in Press Advertising Nupro Toor Dal Net Client: Mahindra & Mahindra, Agri Solutions Ltd. Brand: Nupro Tur Dal Entrant: FCB Interface





Ambient Mukhota – The life saving mask Client: WORK IN INDIA Brand: elegantmentors.org Entrant: Kinetic Worldwide		Ambient Savlon Healthy Hands Chalk Sticks Client: ITC Savlon Brand: Savlon Entrant: Ogilvy & Mather



Ambient Pack Change Client: Nestle Brand: Nestle Entrant: Famous Innovations		Ambient World’s 1st Streets Named after Street Kids Client: Door Step School Brand: Door Step School Entrant: FCB Interface


Ambient Fevicol Inseperables Client: Pidilite Industries Ltd. Brand: Fevicol Entrant: Ogilvy & Mather Pvt. Ltd.		Poster Advertising/ Free Format P. N. Gadgil & Sons – OOH Client: P. N. Gadgil and Sons Brand: P. N. Gadgil and Sons Entrant: ideas@work


Poster Advertising/ Free Format Gypsies Of Maharashtra Client: Atharv Academy Brand: Atharv Academy Entrant: Enormous		Poster Advertising/ Free Format You Eat. They Eat. Client: Yum Restaurant Marketing Pvt. Ltd. Brand: KFC Entrant: Ogilvy & Mather


Poster Advertising/ Free Format In Flames Client: The Heritage School Brand: The Heritage School Entrant: tree design / tree frogs		Poster Advertising/ Free Format Too Much Fish Client: GlaxoSmithKline Consumer Healthcare Ltd. Brand: Eno Antacid Entrant: Ogilvy & Mather



Poster Advertising/ Free Format Water-trekking Client: Aquanaut Brand: Aquanaut Dive School Entrant: Contract Advertising		Poster Advertising/Existing Sites Ear Theatre – Greek Classics Client: Penguin Random House India Brand: Penguin Audiobooks Entrant: DDB MudraGroup


Interactive Outdoor Advertising Savlon Healthy Hands Chalk Sticks Client: ITC Savlon Brand: Savlon Entrant: Ogilvy & Mather		Interactive Outdoor Advertising Fevicol Inseperables Client: Pidilite Industries Ltd. Brand: Fevicol Entrant: Ogilvy & Mather



Innovation in Outdoor Advertising Mukhota – The life saving mask Client: Work In India Brand: elegantmentors.org Entrant: Kinetic Worldwide





Ad/ Promotional Film 1 – 30 sec Vodafone SuperNet 4G – Super Dad Client: Vodafone India Brand: Vodafone SuperNet 4G Entrant: Ogilvy & Mather		Ad/ Promotional Film 1 – 30 sec Imperial Blue – Lucky Seat Client: Pernod Ricard India (P) Limited Brand: Imperial Blue Entrant: Ogilvy & Mather



Ad/Promotional Film 31 – 60 sec SAVLON ANTISEPTIC – SAINA Client: ITC Ltd. Brand: SAVLON Entrant: Ogilvy & Mather		Ad/Promotional Film 31 – 60 sec Tata Tea – Alarm Bajne Se Pehle Jaago Re Client: Tata Global Beverages Brand: Tata Tea Entrant: Green Grass Film



Ad/Promotional Film 31 – 60 sec Restaurant Client: Borosil Brand: Larah Entrant: Sideways		Ad/Promotional Film 31 – 60 sec Ceat Usain Bolt Client: RPG Group Brand: Ceat Bike Tyres Entrant: Ogilvy & Mather


Ad/Promotional Film 31 – 60 sec MP Tourism – Toys Client: M P Tourism Develop Corporation Brand: Tourism Entrant: Ogilvy & Mather		Ad/Promotional Film 31 – 60 sec Appu Client: Goomo.com Brand: Goomo.com Entrant: Conversation Film


Ad/Promotional Film 31 – 60 sec Star Plus – Nayi Soch Client: Star Private India Limited Brand: Star Plus Entrant: Ogilvy & Mather		Ad/Promotional Film 31 – 60 sec Fevikwik Gel ‘Hockey’ Client: Pidilite Industries Pvt. Ltd. Brand: Fevikwik Gel Entrant: Ogilvy & Mather



Ad/Promotional Film 31 – 60 sec CEAT Haath Dikhau Client: CEAT Tyres Ltd. Brand: CEAT Car Tyres Entrant: Ogilvy & Mather		Ad/Promotional Film 31 – 60 sec Make My Trip: #BefikarBookKar – Zero Cancellation Client: Publicis India Brand: Make My Trip Entrant: Chrome Picures



Ad/Promotional Film 31 – 60 sec Make My Trip: #BefikarBookKar – Hotel Client: Publicis India Brand: Make My Trip Entrant: Chrome Picures		Ad/ Promotional Film 61+ sec Live Inspired Client: Department of Tourism, Government of Kerala Brand: Kerala Tourism Entrant: Stark Communications


Ad/ Promotional Film 61+ sec Last Words Client: Indian Association of Palliative Care (IAPC) Brand: Indian Association of Palliative Care (IAPC) Entrant: Medulla Communications		Ad/ Promotional Film 61+ sec THE MAN WHO FEELS NOTHING Client: Pernod Ricard India Private Limited Brand: Royal Stag Barrel Select Large Short Films Entrant: River Advertising



Ad/ Promotional Film 61+ sec #HowWeSleep Client: Johnson & Johnson Entrant: BBDO INDIA		1203 – Ad/ Promotional Film 61+ sec Dads #ShareTheLoad Client: P&G India Brand: Ariel Matic Entrant: BBDO INDIA



Ad/ Promotional Film Campaign Channel V – The Shallowest Place on TV Client: Star Network Brand: Channel V Entrant: BBH India		Ad/ Promotional Film Campaign CEAT The game called road Client: Ceat Tyres Brand: Ceat car and bike tyres Entrant: Ogilvy & Mather


Ad/ Promotional Film Campaign Star Plus – Wear Her Name Client: Star Network Brand: Star Plus Entrant: Ogilvy & Mather		Ad/ Promotional Film Campaign AP Smartcare Lie Detector Client: Asian Paints SmartCare Brand: Asian Paints Entrant: Ogilvy & Mather



TV Program Promo – Fiction Show – 31-60 Secs Hotline BING Client: Hotline BING Brand: Comedy Central India Entrant: Viacom18		Tactical Film Advertising Star Plus – Nayi Soch Client: Star India Private Limited Brand: Star Plus Entrant: Ogilvy & Mather


Tactical Film Advertising Dove Change the Rhyme Client: Hindustan Unilever Ltd Brand: Dove Entrant: Mindshare		Public Service Commercials Ola – Give Way. Give Life. Client: ANI Technologies Brand: Ola Entrant: Happy mcgarrybowen





Fiction up to 5 mins Dads #ShareTheLoad Client: P&G India Brand: Ariel Matic Entrant: BBDO INDIA		Fiction over 5 mins Flirty Messaging League Client: Google India Private Ltd. Brand: Google Allo Entrant: All India Bakchod



Fiction over 5 mins PERFECT SHORTS TAKE ON BOLLYWOOD FEATURES Client: Pernod Ricard India Private Limited Brand: Royal Stag Barrel Select Large Short Films Entrant: River Advertising		Fiction over 5 mins The untold story of India’s biggest branded content series ever Client: Tata Motors Brand: Tata Tiago Entrant: Maxus



Non-Fiction up to 5 mins Last Words Client: Indian Association of Palliative Care (IAPC) Brand: Indian Association of Palliative Care (IAPC) Entrant: Medulla Communications		Non-Fiction up to 5 mins Dove Change the Rhyme Client: Hindustan Unilever Ltd Brand: Dove Entrant: Mindshare



Non-Fiction over 5 mins Asian Paints Saroj, The Leader Client: Asian Paints Brand: Colour Academy Entrant: Ogilvy & Mather		Sponsored School Chali Main Client: Nestle Brand: Nestle Entrant: Famous Innovations



Sponsored The untold story of India’s biggest branded content series ever Client: Tata Motors Brand: Tata Tiago Entrant: Maxus		Live Experience Tele-connect to Nashville Client: Yum! Restaurants India Brand: KFC India Entrant: Blink Digital



Live Experience Shop 404 Client: Nidhi Hola Brand: GoDaddy Entrant: tbwa/india		Live Experience Star Plus – Wear Her Name Client: Star Network Brand: Star Plus Entrant: Ogilvy & Mather



Live Experience When Courage prevailed from 8pm to 8am Client: Titan Company Ltd. Brand: Sonata ACT Entrant: Maxus		Live Experience Mortein- Kill the real demons Client: Reckitt and Benckiser Private India Limited Brand: Mortein Entrant: Havas Worldwide



Live Experience Half Autobiographies Client: Inorbit Malls India Pvt. Ltd. Brand: Inorbit Entrant: DDB MudraGroup		Tactical Branded Content & Entertainment Voice Academy Client: Nestle + Nanhi Kali Brand: Nestle + Nanhi Kali Entrant: Famous Innovations



Tactical Branded Content & Entertainment Dove Change the Rhyme Client: Hindustan Unilever Ltd Brand: Dove Entrant: Mindshare





Radio Advertising 1-30 Sec Vodafone- Door ke Chacha Client: Vodafone Group Brand: Vodafone SuperHour Entrant: Ogilvy & Mather		Radio Advertising 1-30 Sec Vodafone- Bawasir ka Ilaaj Client: Vodafone Group Brand: Vodafone SuperHour Entrant: Ogilvy & Mather



Radio Advertising 31-60 Sec Chura Liya Client: RD Overseas Brand: RD Reverse Parking and Systems Entrant: Contract Advertising		Radio Advertising Campaigns #NotMusicToMyEars Client: Love Matters Brand: Love Matters Entrant: Ogilvy & Mather



Radio Advertising Campaigns Vodafone SuperHour Radios Client: Vodafone Group Brand: Vodafone SuperHour Entrant: Ogilvy & Mather		Radio Advertising Campaigns Abbott Live Radio Spots Client: Abbott Healthcare Private Limited Brand: Abbott India Entrant: BBH India



Direction for Radio Advertising Abbott Live Radio Spots Client: Abbott Healthcare Private Limited Brand: Abbott India Entrant: BBH India		Direction for Radio Advertising Vodafone SuperHour Radios Client: Vodafone Group Brand: Vodafone SuperHour Entrant: Ogilvy & Mather



Direction for Radio Advertising Volkswagen Jetta Client: Volkswagen Brand: Jetta Entrant: DDB MudraGroup		Sound design for Radio Advertising Horror Story, Serial Killer Client: Class 21A Brand: Doubtnut.com Entrant: Contract Advertising



Sound design for Radio Advertising Abbott Live Radio Spots Client: Abbott Healthcare Private Limited Brand: Abbott India Entrant: BBH India		Casting and performance for Radio Advertising Horror Story Client: Class 21A Brand: Doubtnut.com Entrant: Contract Advertising



Casting and performance for Radio Advertising Horror Story, Serial Killer Client: Class 21A Brand: Doubtnut.com Entrant: Contract Advertising		Casting and performance for Radio Advertising Volkswagen Jetta Client: Volkswagen Brand: Jetta Entrant: DDB MudraGroup



Innovative Use of Radio #NotMusicToMyEars Client: Love Matters Brand: Love Matters Entrant: Ogilvy & Mather		Innovative Use of Radio Vodafone Super net- Call for Unity Client: Vodafone India Brand: Vodafone Entrant: Maxus





Direct Integrated Campaign Pack Change Client: Nestle Brand: Nestle Entrant: Famous Innovations		Direct Integrated Campaign #SkillsNotScars Client: Make Love Not Scars Brand: Make Love Not Scars Entrant: Ogilvy & Mather



Direct Integrated Campaign Dads #ShareTheLoad (Integrated Case) Client: P&G India Brand: Ariel Matic Entrant: BBDO INDIA		Direct Response – Film Advertising #SkillsNotScars Client: Make Love Not Scars Brand: Make Love Not Scars Entrant: Ogilvy & Mather Pvt. Ltd.



Direct Response – Film Advertising Dads #ShareTheLoad Client: P&G India Brand: Ariel Matic Entrant: BBDO INDIA		Direct Response – Radio Advertising Voice Academy Client: Nestle + Nanhi Kali Brand: Nestle + Nanhi Kali Entrant: Famous Innovations



Direct Response – Press & Poster Fathers can be mothers too Client: Snapdeal Brand: Snapdeal Entrant: Famous Innovations		Direct Response – Press & Poster Distracted Client: Volkswagen Brand: Volkswagen Entrant: DDB MudraGroup



Direct Response – Ambient Savlon Healthy Hands Chalk Sticks Client: ITC Savlon Brand: Savlon Entrant: Ogilvy & Mather		Direct Response – Ambient Fathers can be mothers too Client: Snapdeal Brand: Snapdeal Entrant: Famous Innovations



Direct Respons – Ambient The Best Sign – Mumbai’s first connected bus-shelter Client: Standard Chartered Bank Brand: Standard Chartered Bank Entrant: ibs		Direct Respons – Ambient World’s 1st Streets Named after Street Kids Client: Door Step School Brand: Door Step School Entrant: FCB Interface

Direct Respons – Ambient Pack Change Client: Nestle Brand: Nanhi Kali Entrant: Famous Innovations		Direct Mail The Bombay Canteen – Pauwa Client: Sameer Seth Brand: The Bombay Canteen Entrant: Please See//



Direct Mail Savlon Healthy Hands Chalk Sticks Client: ITC Savlon Brand: Savlon Entrant: Ogilvy & Mather		Direct Mail The Proposal Ring Box Client: CaratLane Brand: CaratLane Entrant: Famous Innovations



Direct Mail Kalnirnay Calendar Client: P&G India Brand: Ariel Matic Entrant: BBDO INDIA		Direct Innovation Savlon Healthy Hands Chalk Sticks Client: ITC Savlon Brand: Savlon Entrant: Ogilvy & Mather



Direct Innovation Books of Hope Client: Nanhi Kali Brand: Nanhi Kali Entrant: Famous Innovations		Direct Innovation Pack Change Client: Nestle Brand: Nestle Entrant: Famous Innovations



Direct Innovation Ganesh Immersion Booth Client: Pune Municipal Corporation Brand: PMC Care Entrant: Setu Advertising		Direct Innovation Mukhota – The life saving mask Client: Work In India Brand: elegantmentors.org Entrant: Kinetic Worldwide



Direct Innovation Maruti Suzuki – No Po Po Client: Maruti Suzuki Brand: Maruti Suzuki Entrant: Dentsu Webchutney		Direct Acquisition & Retention Akanksha Job Switch Client: Akanksha Foundation Brand: Akanksha Foundation Entrant: Ogilvy & Mather



Direct Acquisition & Retention tripstr Client: Broken Compass Brand: Broken Compass Entrant: DDB MudraGroup





Art Direction for Poster Advertising Gypsies Of Maharashtra Client: Atharv Academy Brand: Atharv Academy Entrant: Enormous		Art Direction for Poster Advertising Gypsies Of Maharashtra Client: Atharv Academy Brand: Atharv Academy Entrant: Enormous



Art Direction for Poster Advertising You Eat. They Eat. Client: Yum Restaurant Marketing Pvt. Ltd. Brand: KFC Entrant: Ogilvy & Mather		Art Direction for Poster Advertising Water-trekking Client: Aquanaut Brand: Aquanaut Dive School Entrant: Contract Advertising



Art Direction for Poster Advertising Ear Theatre Client: Penguin Random House India Brand: Penguin Audiobooks Entrant: DDB MudraGroup		Art Direction for Poster Advertising Ear Theatre – Indian Mythology Client: Penguin Random House India Brand: Penguin Audiobooks Entrant: DDB MudraGroup



Art Direction for Press Advertising Gypsies Of Maharashtra Client: Atharv Academy Brand: Atharv Academy Entrant: Enormous		Art Direction for Press Advertising Ear Theatre Client: Penguin Random House India Brand: Penguin Audiobooks Entrant: DDB MudraGroup



Art Direction for Press Advertising Ear Theatre – Indian Mythology Client: Penguin Random House India Brand: Penguin Audiobooks Entrant: DDB MudraGroup		Art Direction for Direct Marketing Books of Hope Client: Nanhi Kali Brand: Nanhi Kali Entrant: Famous Innovations



Art Direction for Direct Marketing The Proposal Ring Box Client: CaratLane Brand: CaratLane Entrant: Famous Innovations





Illustration for Advertising Gypsies Of Maharashtra Client: Atharv Academy Brand: Atharv Academy Entrant: Enormous		Illustration for Advertising Gypsies Of Maharashtra Client: Atharv Academy Brand: Atharv Academy Entrant: Enormous



Illustration for Advertising Gypsies Of Maharashtra Client: Atharv Academy Brand: Atharv Academy Entrant: Enormous		Illustration for Advertising Happier New Year Client: Enormous Brands Brand: Enormous Brands Entrant: Enormous



Illustration for Advertising Books of Hope Client: Nanhi Kali Brand: Nanhi Kali Entrant: Famous Innovations		Illustration for Advertising You Eat. They Eat. Client: Yum Restaurant Marketing Pvt. Ltd. Brand: KFC Entrant: Ogilvy & Mather



Photography for Advertising Floral Diary Client: Peppermint Clothing Pvt Ltd Brand: Peppermint Entrant: Autumnwinter communications & design		Digitally Enhanced Illustration for Advertising Ear Theatre Client: Penguin Random House India Brand: Penguin Audiobooks Entrant: DDB MudraGroup



Digitally Enhanced Illustration for Advertising Ear Theatre – Indian Mythology Client: Penguin Random House India Brand: Penguin Audiobooks Entrant: DDB MudraGroup		Digitally Enhanced Photography for Advertising P. N. Gadgil & Sons – Digitally Enhanced Photographye Client: P.N. Gadgil and Sons Brand: P.N. Gadgil and Sons Entrant: ideas@work





Writing for Direct – English Drift: A Collection of Tiny Bedtime Tales Client: Urban Ladder Brand: Urban Ladder Entrant: Urban Ladder		Writing for Direct – Hindi Dads #ShareTheLoad Client: P&G India Brand: Ariel Matic Entrant: BBDO INDIA



Writing for Radio Advertising – Hindi Horror Story Client: Class 21A Brand: Doubtnut.com Entrant: Contract Advertising		Writing for Film Advertising – English TRUE SCHOOL OF MUSIC Client: TRUE SCHOOL OF MUSIC Brand: TRUE SCHOOL OF MUSIC Entrant: Dynamite Design



Writing for Film Advertising – Hindi Milton ‘Microwow’ Client: Hamilton Housewares Pvt. Ltd. Brand: Milton Entrant: Ogilvy & Mather		Writing for Film Advertising – Hindi Dads #ShareTheLoad Client: P&G India Brand: TAriel Matic Entrant: BBDO INDIA



Writing for Film Advertising – Hindi Royal Challenge – Made of Bold Client: United Spirits Limited Brand: Royal Challenge Entrant: DDB Mudra Group





Cinematography for Film Advertising Adidas Odds Client: Adidas Brand: Adidas Entrant: Nomad Films		Cinematography for Film Advertising The Case Video Must Go On Client: Grey Worldwide Brand: Indian Confederation Of Ngo’s Entrant: FLYING SAUCER PICTURES



Cinematography for Film Advertising Tata Hexa – Whatever it takes Client: Tata Motors Limited Brand: Tata Hexa Entrant: Storytellers		Cinematography for Film Advertising Royal Stag MAMI Client: Royal Stag Brand: Royal Stag – Large Short Films Entrant: Early Man Film



Cinematography for Film Advertising The Hindu Client: The Hindu Brand: The Hindu Entrant: Early Man Film		Cinematography for Film Advertising West Bengal Tourism – The sweetest part of India Client: Department Of Tourism, Government of West Bengal Brand: West Bengal Tourism Entrant: Ogilvy & Mather



Direction for Film Advertising Adidas Odds Client: Adidas Brand: Adidas Entrant: Nomad Films		Direction for Film Advertising The Case Video Must Go On Client: Grey Worldwide Brand: Indian Confederation of Ngo’s Entrant: FLYING SAUCER PICTURES



Direction for Film Advertising MP Tourism – Toys Client: Ogilvy & Mather India Brand: Madhya Pradesh Tourism Entrant: HUNGRY		Direction for Film Advertising Royal Stag MAMI Client: Royal Stag Brand: Royal Stag – Large Short Films Entrant: Early Man Film



Direction for Film Advertising MTV Beats Client: MTV Brand: MTV Beats Entrant: Early Man Film		Direction for Film Advertising Tata Tea – Alarm Bajne Se Pehle Jaago Re Client: Tata Global Beverages Brand: Tata Tea Entrant: Green Grass Film



Direction for Film Advertising Jagran Film Festival Client: Jagran Group Brand: Jagran Film Festival Entrant: Red Ice Films		Direction for Film Advertisingg Appu Client: Goomo.com Brand: Goomo.com Entrant: Conversation Film



Direction for Film Advertising Dads #ShareTheLoad Client: P&G India Brand: Ariel Matic Entrant: BBDO INDIA		Editing for Film Advertising #UnitedByHalf Client: Benetton Group Brand: United Colors of Benetton Entrant: Oink films



Editing for Film Advertising Ready For Awesome – DeoStick Women’s Range – Cinthol Client: Godrej Brand: Cinthol Entrant: Creativeland Asia		Editing for Film Advertising Savlon – Badminton Client: ITC Limited Brand: Savlon Entrant: Good Morning Films



Production Design for Film Advertising #UnitedByHalf Client: Benetton Group Brand: United Colors of Benetton Entrant: Oink films		Production Design for Film Advertising Havells Wire Client: Havells India Ltd Brand: Havells Entrant: Absolute Productions



Sound Design for Film Advertising Tata Hexa – Whatever it takes Client: Tata Motors Limited Brand: Tata Hexa Entrant: Storytellers		Sound Design for Film Advertising Fastest Score Update – Hotstar Client: HOTSTAR Brand: HOTSTAR Entrant: Dynamite Design



Special Effects for Film Advertising Royal Challenge – Make a Bold Move Client: Royal Challenge Sports Drink Brand: Royal Challenge Entrant: Storytellers		Special Effects for Film Advertising MP Tourism – Toys Client: Ogilvy & Mather India Brand: Madhya Pradesh Tourism Entrant: HUNGRY



Use of Music for Film Advertising #UnitedByHalf Client: Benetton Group Brand: United Colors of Benetton Entrant: Oink films		Use of Music for Film Advertising Surf Excel Ramzan Client: Unilever Brand: Surf Excel Entrant: Absolute Productions



Use of Music for Film Advertising Havells Wire Client: Havells India Ltd Brand: Havells Entrant: Absolute Productionss		Use of Music for Film Advertising MP Tourism – Toys Client: Ogilvy & Mather India Brand: Madhya Pradesh Tourism Entrant: HUNGRY



Use of Music for Film Advertising #TaiyaarReh – Hotstar Client: Hotstar Brand: Hotstar Entrant: Creativeland Asia		Use of Music for Film Advertising Godrej Security Solutions – Car Client: Godrej Brand: Godrej Security Solutions Entrant: Early Man Film



Use of Music for Film Advertising The Hindu Client: The Hindu Brand: The Hindu Entrant: Early Man Film		Use of Music for Film Advertising Dove Change the Rhyme Client: Hindustan Unilever Ltd Brand: Dove Entrant: Mindshare



Use of Music for Film Advertising Savlon – Badminton Client: ITC Limited Brand: Savlon Entrant: Good Morning Films		Casting for Film Advertising The Case Video Must Go On Client: Grey Worldwide Brand: Indian Confederation Of Ngo’s Entrant: FLYING SAUCER PICTURES



Casting for Film Advertising Jagran Film Festival Client: Jagran Group Brand: Jagran Film Festival Entrant: Red Ice Films		Casting for Film Advertising Dads #ShareTheLoad Client: P&G India Brand: Ariel Matic Entrant: BBDO INDIA





Advertising & Marketing Communications – Brand Savlon Healthy Hands Chalk Sticks Client: ITC Savlon Brand: Savlon Entrant: Ogilvy & Mather		Advertising & Marketing Communications – Brand Pack Change Client: Nestle Brand: Nestle Entrant: Famous Innovations



Advertising & Marketing Communications – Brand The Dyslexic Captcha Client: Jaslok Hospital Brand: Jaslok Hospital Entrant: Dentsu Webchutney		Advertising & Marketing Communications – Brand Ariel – Dads Share The Load Client: Procter & Gamble Brand: Ariel Entrant: MediaCom



Advertising & Marketing Communications – Brand Star Plus – Nayi Soch Client: Star India Private Limited Brand: Star Plus Entrant: Ogilvy & Mather		Advertising & Marketing Communications – Brand Vodafone Farmer BnB Client: Vodafone India Brand: Vodafone Kisaan Mitr Entrant: Ogilvy & Mather


Advertising & Marketing Communications – Brand Red Label – Social Experiment Client: Hindustan Unilever Brand: Red Label Tea Entrant: Ogilvy & Mather		Advertising & Marketing Communications – Brand Amitabh’s Open Letter Client: Rising Sun Films Brand: Pink Entrant: Ogilvy & Mather


Advertising & Marketing Communications – Brand Star Plus – Wear Her Name Client: Star Network Brand: Star Plus Entrant: Ogilvy & Mather		Advertising & Marketing Communications – Brand See Through Toilet Client: Hindustan Unilever Brand: Domex Entrant: Mindshare



Advertising & Marketing Communications – Brand Dads #ShareTheLoad Client: P&G India Brand: Ariel Matic Entrant: BBDO INDIA		Advertising & Marketing Communications – Not for Profit Last Words Client: Indian Association of Palliative Care (IAPC) Brand: Indian Association of Palliative Care (IAPC) Entrant: Medulla Communications



Advertising & Marketing Communications – Not for Profit My Daughter Will Client: Haiyya Brand: My Daughter Will Entrant: Hungama Digital Services		Advertising & Marketing Communications – Not for Profit World’s 1st Streets Named after Street Kids Client: Door Step School Brand: Door Step School Entrant: FCB Interface



Advertising & Marketing Communications – Not for Profit Akanksha Job Switch Client: Akanksha Foundation Brand: Akanksha Foundation Entrant: Ogilvy & Mather		Advertising & Marketing Communications – Not for Profit #SkillsNotScars Client: Make Love Not Scars Brand: Make Love Not Scars Entrant: Ogilvy & Mather


Advertising & Marketing Communications – Not for Profit JSW Sakshi Client: JSW Foundation Brand: JSW Group Entrant: Ogilvy & Mather		Advertiisng & Marketing Communications – PSA Safe Houses Client: Plan India Brand: Safer Cities Entrant: Company of Design


Advertiisng & Marketing Communications – PSA #SkillsNotScars Client: Make Love Not Scars Brand: Make Love Not Scars Entrant: Ogilvy & Mather		Advertiisng & Marketing Communications – PSA Breast Cancer Client: Cancer Patient Awareness Association Brand: Cancer Patient Awareness Association Entrant: Ogilvy & Mather


Advertiisng & Marketing Communications – PSA Reliance General Insurance #DONT_EMPLOY_LITTLE_ONES Client: Reliance General Insurance Brand: Reliance General Insurance Entrant: Ogilvy & Mather		Advertiisng & Marketing Communications – PSA #NotMusicToMyEars Client: Love Matters Brand: Love Matters Entrant: Ogilvy & Mather

DIGITAL





Websites Vkaao: India’s First On-Demand Theatre Platform Client: Vkaao Brand: PVR Entrant: Indigo Consulting		Websites Save Your Tax – IDFC Mutual Fund Client: IDFC Mutual Fund Brand: IDFC Mutual Fund Entrant: Bombay Design Centre



User Experience Design (UX) Save Your Tax – IDFC Mutual Fund Client: IDFC Mutual Fund Brand: IDFC Mutual Fund Entrant: Bombay Design Centre		User Interface Design (UI) Save Your Tax – IDFC Mutual Fund Client: IDFC Mutual Fund Brand: IDFC Mutual Fund Entrant: Bombay Design Centre





Integrated Digital Campaigns Last Words Client: Indian Association of Palliative Care (IAPC) Brand: Indian Association of Palliative Care (IAPC) Entrant: Medulla Communications		Integrated Digital Campaigns Bajaj V- The Nation’s Bike Client: Bajaj V Brand: Bajajauto Entrant: Indigo Consulting


Integrated Digital Campaigns Vodafone Farmer BnB Client: Vodafone India Brand: Vodafone Kisaan Mitr Entrant: Ogilvy & Mather		Integrated Digital Campaigns #SkillsNotScars Client: Make Love Not Scars Brand: Make Love Not Scars Entrant: Ogilvy & Mather



Digital Branded Film Content & Entertainment Last Words Client: Indian Association of Palliative Care (IAPC) Brand: Indian Association of Palliative Care (IAPC) Entrant: Medulla Communications		Digital Branded Film Content & Entertainment Amitabh’s Open Letter Client: Rising Sun Films Brand: Pink Entrant: Ogilvy & Mather



Digital Branded Film Content & Entertainment Obama Job Offer Client: Akanksha Foundation Brand: Akanksha Foundation Entrant: Ogilvy & Mather		Digital Branded Film Content & Entertainment #SkillsNotScars Client: Make Love Not Scars Brand: Make Love Not Scars Entrant: Ogilvy & Mather



Websites Save Your Tax – IDFC Mutual Fund Client: IDFC Mutual Fund Brand: IDFC Mutual Fund Entrant: Bombay Design Centre		Digital / Direct Response Mattress Tester Client: Urban Ladder Brand: Urban Ladder Entrant: Urban Ladder



Digital / Direct Response Ola – Drunk Tweets Client: ANI Technologies Brand: Ola Entrant: Happy mcgarrybowen		Digital / Direct Response Videobomber Client: Coverfox Insurance Broking Pvt. Ltd. Brand: Coverfox Online Insurance Entrant: BBH India



Digital / Direct Response The World’s First Online Animatronic Show Client: Adlabs Imagica Brand: Imagica Entrant: Sideways		Digital / Direct Response Flipstakart Client: Flipkart Brand: Flipkart Entrant: Dentsu Webchutney


Digital / Direct Response Superfans – Using data to drive sales Client: Bajaj Electricals Ltd. Brand: Bajaj Electricals Entrant: ibs		Digital / Direct Response The Dyslexic Captcha Client: Jaslok Hospital Brand: Jaslok Hospital Entrant: Dentsu Webchutney



Digital / Direct Response #SkillsNotScars Client: Make Love Not Scars Brand: Make Love Not Scars Entrant: Ogilvy & Mather		Digital / Direct Response Dove Minute for Mom Client: Hindustan Unilever Limited Brand: Dove Entrant: Ogilvy & Mather



Digital / Direct Response #NotMusicToMyEars Client: Love Matters Brand: Love Matters Entrant: Ogilvy & Mather		Digital / Direct Response Dads #ShareTheLoad (Film Case) Client: P&G India Brand: Ariel Matic Entrant: BBDO INDIA



Digital / Direct Response tripstr Client: Broken Compass Brand: Broken Compass Entrant: DDB Mudra Group		Use of Social Media Mattress Tester Client: Urban Ladder Brand: Urban Ladder Entrant: Urban Ladder


Use of Social Media Ola – Drunk Tweets Client: ANI Technologies Brand: Ola Entrant: Happy mcgarrybowen		Use of Social Media Flipstakart Client: Flipkart Brand: Flipkart Entrant: Dentsu Webchutney



Use of Social Media Kindle presents ‘The Storyteller’ Client: Amazon India Brand: Kindle Entrant: Contract Advertising		Use of Social Media Obama Job Offer Client: Akanksha Foundation Brand: Akanksha Foundation Entrant: Ogilvy & Mather



Use of Social Media #SkillsNotScars Client: Make Love Not Scars Brand: Make Love Not Scars Entrant: Ogilvy & Mather		Use of Social Media Dads #ShareTheLoad (Film Case) Client: P&G India Brand: Ariel Matic Entrant: BBDO INDIA



Tactical Digital Marketing Obama Job Offer Client: Akanksha Foundation Brand: Akanksha Foundation Entrant: Ogilvy & Mather





Writing for Digital Marketing – Hindi Laat Saab – Bhaiya Client: Clues Network Pvt. Ltd. Brand: ShopClues.com Entrant: Enormous		Writing for Digital Marketing – Hindi Laat Saab – Namaste Client: Clues Network Pvt. Ltd. Brand: ShopClues.com Entrant: Enormous





Technological Innovation Fat Feed Fashion \| Instagram to Insta-fashion Client: Zero Budget Agency Brand: Fat Feed Fashion Entrant: Response India		Technological Innovation Drive Safe Dad Bobblehead Client: Ceat Tyres Limited Brand: Ceat Tyres Entrant: Ogilvy & Mather



Innovative Use of Technology The Most Magical Emailer Client: Adlabs Imagica Brand: Imagica Entrant: Sideways		Innovative Use of Technology Mukhota – The life saving mask Client: Work In India Brand: elegantmentors.org Entrant: Kinetic Worldwide



Digital Installations Gatorade – Sweat It To Get It Client: Gatorade Brand: Gatorade Entrant: Dentsu Webchutney

Media





Integrated Campaign – Large Business Nayi Soch Client: Star India Pvt. Ltd Brand: Star India Entrant: Mindshare		Integrated Campaign – Large Business Star Plus – Nayi Soch Client: Star India Private Limited Brand: Star Plus Entrant: Ogilvy & Mather



Integrated Campaign – Large Business Mom be a girl Again Client: Amazon India Brand: Amazon Entrant: Ogilvy & Mather		Integrated Campaign – Large Business Dove Minute for Mom Client: Hindustan Unilever Limited Brand: Dove Entrant: Ogilvy & Mather



Integrated Campaign – Large Business Star Plus – Wear Her Name Client: Star Network Brand: Star Plus Entrant: Ogilvy & Mather		Integrated Campaign – Large Business Dads #ShareTheLoad (Integrated Case) Client: P&G India Brand: Ariel Matic Entrant: BBDO INDIA



Earned Media – Small Business #SkillsNotScars Client: Make Love Not Scars Brand: Make Love Not Scars Entrant: Ogilvy & Mather		Earned Media – Large Business Savlon Healthy Hands Chalk Sticks Client: ITC Savlon Brand: Savlon Entrant: Ogilvy & Mather



Earned Media – Large Business Amitabh’s Open Letter Client: Rising Sun Films Brand: Pink Entrant: Ogilvy & Mather		Earned Media – Large Business Star Plus – Nayi Soch Client: Star India Private Limited Brand: Star Plus Entrant: Ogilvy & Mather



Earned Media – Large Business Star Plus – Wear Her Name Client: Star Network Brand: Star Plus Entrant: Ogilvy & Mather		Innovative Media The Dyslexic Captcha Client: Jaslok Hospital Brand: Jaslok Hospital Entrant: Dentsu Webchutney



Innovative Media India’s 1st Cloth Newspaper Client: Hindustan Unilever Ltd Brand: Comfort Fabric Conditioner Entrant: Mindshare		Innovative Media Vodafone Super net- Call for Unity Client: Vodafone India Brand: Vodafone Entrant: Maxus



Use of Experiential Marketing A NEWSPAPER INVESTS IN THE FUTURE OF DEMOCRACY Client: Dainik Jagran Brand: Dainik Jagran Entrant: Dainik Jagran		Use of Experiential Marketing Savlon Healthy Hands Chalk Sticks Client: ITC Savlon Brand: Savlon Entrant: Ogilvy & Mather



Use of Experiential Marketing Vodafone M-pesa Green Currency Client: Vodafone India Limited Brand: Vodafone Entrant: Kinetic Worldwide		Use of Experiential Marketing Red Label – Social Experiment Client: Hindustan Unilever Brand: Red Label Tea Entrant: Ogilvy & Mather





Use of Direct Media The e-mailer that refused to load Client: Tata Teleservices Ltd. Brand: Tata Docomo Business Entrant: ibs		Use of Direct Media The Pawsome Pedigree Programme Client: Mars International India Pvt. Ltd. Brand: Pedigree Entrant: Hungama Digital Services



Use of Direct Media The Proposal Ring Box Client: CaratLane Brand: CaratLane Entrant: Famous Innovations		Use of Publications India’s 1st Cloth Newspaper Client: Hindustan Unilever Ltd Brand: Comfort Fabric Conditioner Entrant: Mindshare



Use of Publications Rin Antibac Client: Hindustan Unilever LTD Brand: Rin Detergent Powder Entrant: Mindshare		Use of Radio & Audio Abbott Live Radio Spots Client: Abbott Healthcare Private Limited Brand: Abbott India Entrant: BBH India



Use of Radio & Audio Pureit Paani ka Haal Client: Hindustan Unilever Ltd Brand: Pureit Entrant: Mindshare		Use of Radio & Audio Vodafone Super net- Call for Unity Client: Vodafone India Brand: Vodafone Entrant: Maxus



Use of Radio & Audio When Courage prevailed from 8pm to 8am Client: Titan Company Ltd Brand: Sonata ACT Entrant: Maxus		Use of TV and Cinema TATA SKY HIDE & SEEK Client: TATA SKY Brand: TATA SKY Entrant: Ogilvy & Mather



Use of TV and Cinema Bollywood Sings Rin Anthem Client: Hindustan Unilever Brand: Rin Detergent Entrant: Mindshare		Use of Branded Content When Chhota Bheem became a fan of Chocos Chhota-Laddoo Client: Kellogg’s India Brand: Kellogg’s Chocos Entrant: Mindshare



Use of Branded Content Doublemint #StartSomethingFresh Client: Wrigley’s Brand: Doublemint Entrant: BBDO INDIA		Use of Branded Content Pepsi Litter Of Light Client: Pepsico India Holdings Pvt Limited Brand: Pepsi Entrant: Mindshare



Use of Branded Content Pureit Paani Ka Haal Client: Hindustan Unilever Ltd Brand: Pureit Entrant: Mindshare		Use of Branded Content Dove Change the Rhyme Client: Hindustan Unilever Ltd Brand: Dove Entrant: Mindshare



Use of Outdoor World First Rainwater Harvesting Billboard Client: Vodafone India Limited Brand: Vodafone Entrant: Kinetic Worldwide		Use of Outdoor The Best Sign – Mumbai’s first connected bus-shelter Client: Standard Chartered Bank Brand: Standard Chartered Bank Entrant: ibs



Use of Online Advertising The Dyslexic Captcha Client: Jaslok Hospital Brand: Jaslok Hospital Entrant: Dentsu Webchutney		Use of Online Advertising Dove Minute for Mom Client: Hindustan Unilever Limited Brand: Dove Entrant: Ogilvy & Mather



Use of Events Sehat Ki Chuski Client: Tata Chemicals Limited Brand: Tata Salt Entrant: The Brand Brewery		Use of Events Dalda Divya Darshan Client: BUNGE INDIA PRIVATE LIMITED Brand: DALDA Entrant: The Brand Brewery



Use of Events World’s 1st Streets Named after Street Kids Client: Door Step School Brand: Door Step School Entrant: FCB Interface		Use of Events Star Plus – Wear Her Name Client: Star Network Brand: Star Plus Entrant: Ogilvy & Mather



Use of Events Dominar Night Retail Client: Bajaj Auto Ltd. Brand: Dominar Entrant: Ogilvy & Mather		Use of Social Platforms Flipkart Client: Flipkart Brand: Flipkart Entrant: Dentsu Webchutney



Use of Social Platforms On Air with Aristocrat – When cricketers turned luggage experts Client: VIP Industries Brand: Aristocrat Entrant: ibs		Use of Social Platforms Bajaj V – ReBirth Of INS Vikrant Client: Bajaj Auto Limited Brand: Bajaj V Entrant: Mindshare



Use of Social Platforms Star Plus – Wear Her Name Client: Star Network Brand: Star Plus Entrant: Ogilvy & Mather		Use of Mobile World First Rainwater Harvesting Billboard Client: Vodafone India Limited Brand: Vodafone Entrant: Kinetic Worldwide



Use of Mobile Pureit Outshout Or Outsmart??? Client: Hindustan Unilever Ltd Brand: Pureit Entrant: Mindshare		Use of Interaction The Dyslexic Captcha Client: Jaslok Hospital Brand: Jaslok Hospital Entrant: Dentsu Webchutney



Use of Interaction Nazar – E – Mecca Client: Sharad Somani Brand: Western Union Entrant: DDB Mudra Group		Use of PR Amitabh’s Open Letter Client: Rising Sun Films Brand: Pink Entrant: Ogilvy & Mather



Use of PR Star Plus – Wear Her Name Client: Star Network Brand: Star Plus Entrant: Ogilvy & Mather		Use of Integrated Media Ariel – Dads Share The Load Client: Procter & Gamble Brand: Ariel Entrant: MediaCom



Use of Integrated Media Dove Minute for Mom Client: Hindustan Unilever Limited Brand: Dove Entrant: Ogilvy & Mather		Use of Integrated Media Vodafone Super net- Call for Unity Client: Vodafone India Brand: Vodafone Entrant: Maxus



Use of Integrated Media Dads #ShareTheLoad Client: P&G India Brand: Ariel Matic Entrant: BBDO INDIA		Use of Integrated Media Vodafone – Supernet Client: Vodafone Brand: Vodafone Entrant: Big FM



Use of Data How BMW Hijacked Audi A4’s Launch with Real-Time ‘Search Predictions’? Client: Monish Nangrani Brand: BMW India Entrant: Isobar		Use of Data tripstr Client: Broken Compass Brand: Broken Compass Entrant: DDB Mudra Group



Use of Technology Tele-connect to Nashville Client: Yum! Restaurants India Brand: KFC India Entrant: Blink Digital		Use of Technology Mukhota – The life saving mask Client: Work in India Brand: elegantmentors.org Entrant: Kinetic Worldwide



Use of Technology DAVIS VS GOLIATH 2.0 WHEN THE MOBILE OUTMUSCLED TELEVISION Client: USL Diageo Brand: McDowells no.1 Soda Entrant: Mindshare		Use of Technology Combating the consumer blind spot on TV with the mobile phone Client: USL Diageo Brand: Liveinstyle.com Entrant: Mindshare



Use of Technology Drive Safe Dad Bobblehead Client: Ceat Tyres Limited Brand: Ceat Tyres Entrant: Ogilvy & Mather		Use of Technology tripstr Client: Broken Compass Brand: Broken Compass Entrant: DDB Mudra Group



Use of Technology Nazar – E – Mecca Client: Sharad Somani Brand: Western Union Entrant: DDB Mudra Group		Use of Collaboration Pack Change Client: Nestle Brand: Nestle Entrant: Famous Innovations



Use of Collaboration #SkillsNotScars Client: Make Love Not Scars Brand: Make Love Not Scars Entrant: Ogilvy & Mather		Use of Collaboration See Through Toilet Client: Hindustan Unilever Ltd Brand: Domex Entrant: Mindshare



Use of Collaboration Star Plus – Wear Her Name Client: Star Network Brand: Star Plus Entrant: Ogilvy & Mather		Use of Digital Platforms The e-mailer that refused to load Client: Tata Teleservices Ltd. Brand: Tata Docomo Business Entrant: ibs



Use of Digital Platforms Total Control Client: Pidilite Brand: Fevikwik Gel Entrant: Madison Media		Use of Digital Platforms tripstr Client: Broken Compass Brand: Broken Compass Entrant: DDB Mudra Group



Use of Placement or Integration The Dyslexic Captcha Client: Jaslok Hospital Brand: Jaslok Hospital Entrant: Dentsu Webchutney		Use of Placement or Integration Star Plus – Wear Her Name Client: Star Network Brand: Star Plus Entrant: Ogilvy & Mather