![2201](../wp-content/uploads/2016/05/2001_bar.jpg) |
|
|
|
|
|
![1881-thumb](../wp-content/uploads/2017/05/1881.png) |
|
![2026-thumb](../wp-content/uploads/2017/05/2026.png) |
Use of Direct Media
The e-mailer that refused to load
Client: Tata Teleservices Ltd.
Brand: Tata Docomo Business
Entrant: ibs |
|
Use of Direct Media
The Pawsome Pedigree Programme
Client: Mars International India Pvt. Ltd.
Brand: Pedigree
Entrant: Hungama Digital Services |
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
![2398-thumb](../wp-content/uploads/2017/05/2398.png) |
|
![2399-thumb](../wp-content/uploads/2017/05/2399.png) |
Use of Direct Media
The Proposal Ring Box
Client: CaratLane
Brand: CaratLane
Entrant: Famous Innovations |
|
Use of Publications
India’s 1st Cloth Newspaper
Client: Hindustan Unilever Ltd
Brand: Comfort Fabric Conditioner
Entrant: Mindshare |
|
|
|
|
|
![2408-thumb](../wp-content/uploads/2017/05/2408.png) |
|
![1196-thumb](../wp-content/uploads/2017/05/1196.png) |
Use of Publications
Rin Antibac
Client: Hindustan Unilever LTD
Brand: Rin Detergent Powder
Entrant: Mindshare |
|
Use of Radio & Audio
Abbott Live Radio Spots
Client: Abbott Healthcare Private Limited
Brand: Abbott India
Entrant: BBH India |
|
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
![2404-thumb](../wp-content/uploads/2017/05/2404.png) |
|
![2618-thumb](../wp-content/uploads/2017/05/2618.png) |
Use of Radio & Audio
Pureit Paani ka Haal
Client: Hindustan Unilever Ltd
Brand: Pureit
Entrant: Mindshare |
|
Use of Radio & Audio
Vodafone Super net- Call for Unity
Client: Vodafone India
Brand: Vodafone
Entrant: Maxus |
|
|
|
|
|
![2652-thumb](../wp-content/uploads/2017/05/2652.png) |
|
![1436-thumb](../wp-content/uploads/2017/05/1436.png) |
Use of Radio & Audio
When Courage prevailed from 8pm to 8am
Client: Titan Company Ltd
Brand: Sonata ACT
Entrant: Maxus |
|
Use of TV and Cinema
TATA SKY HIDE & SEEK
Client: TATA SKY
Brand: TATA SKY
Entrant: Ogilvy & Mather |
|
|
|
|
|
![2453-thumb](../wp-content/uploads/2017/05/2453.png) |
|
![1691-thumb](../wp-content/uploads/2017/05/1559.png) |
Use of TV and Cinema
Bollywood Sings Rin Anthem
Client: Hindustan Unilever
Brand: Rin Detergent
Entrant: Mindshare |
|
Use of Branded Content
When Chhota Bheem became a fan of Chocos Chhota-Laddoo
Client: Kellogg’s India
Brand: Kellogg’s Chocos
Entrant: Mindshare |
|
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
![1624-thumb](../wp-content/uploads/2017/05/1624.png) |
|
![2142-thumb](../wp-content/uploads/2017/05/2142.png) |
Use of Branded Content
Doublemint #StartSomethingFresh
Client: Wrigley’s
Brand: Doublemint
Entrant: BBDO INDIA |
|
Use of Branded Content
Pepsi Litter Of Light
Client: Pepsico India Holdings Pvt Limited
Brand: Pepsi
Entrant: Mindshare |
|
|
|
|
|
![2485-thumb](../wp-content/uploads/2017/05/2485.png) |
|
![2660-thumb](../wp-content/uploads/2017/05/2660.png) |
Use of Branded Content
Pureit Paani Ka Haal
Client: Hindustan Unilever Ltd
Brand: Pureit
Entrant: Mindshare |
|
Use of Branded Content
Dove Change the Rhyme
Client: Hindustan Unilever Ltd
Brand: Dove
Entrant: Mindshare |
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
|
![1629-thumb](../wp-content/uploads/2017/05/1629.png) |
|
![1710-thumb](../wp-content/uploads/2017/05/1710.png) |
Use of Outdoor
World First Rainwater Harvesting Billboard
Client: Vodafone India Limited
Brand: Vodafone
Entrant: Kinetic Worldwide |
|
Use of Outdoor
The Best Sign – Mumbai’s first connected bus-shelter
Client: Standard Chartered Bank
Brand: Standard Chartered Bank
Entrant: ibs |
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
![1693-thumb](../wp-content/uploads/2017/05/1693.png) |
|
![2433-thumb](../wp-content/uploads/2017/05/2433.png) |
Use of Online Advertising
The Dyslexic Captcha
Client: Jaslok Hospital
Brand: Jaslok Hospital
Entrant: Dentsu Webchutney |
|
Use of Online Advertising
Dove Minute for Mom
Client: Hindustan Unilever Limited
Brand: Dove
Entrant: Ogilvy & Mather |
|
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
![1429-thumb](../wp-content/uploads/2017/05/1429.png) |
|
![1430-thumb](../wp-content/uploads/2017/05/1430.png) |
Use of Events
Sehat Ki Chuski
Client: Tata Chemicals Limited
Brand: Tata Salt
Entrant: The Brand Brewery |
|
Use of Events
Dalda Divya Darshan
Client: BUNGE INDIA PRIVATE LIMITED
Brand: DALDA
Entrant: The Brand Brewery |
|
|
|
|
|
![1885-thumb](../wp-content/uploads/2017/05/1885.png) |
|
![2481-thumb](../wp-content/uploads/2017/05/2481.png) |
Use of Events
World’s 1st Streets Named after Street Kids
Client: Door Step School
Brand: Door Step School
Entrant: FCB Interface |
|
Use of Events
Star Plus – Wear Her Name
Client: Star Network
Brand: Star Plus
Entrant: Ogilvy & Mather |
|
|
|
|
|
![2675-thumb](../wp-content/uploads/2017/05/2675.png) |
|
![1611-thumb](../wp-content/uploads/2017/05/1611.png) |
Use of Events
Dominar Night Retail
Client: Bajaj Auto Ltd.
Brand: Dominar
Entrant: Ogilvy & Mather |
|
Use of Social Platforms
Flipkart
Client: Flipkart
Brand: Flipkart
Entrant: Dentsu Webchutney |
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
|
![1713-thumb](../wp-content/uploads/2017/05/1713.png) |
|
![2067-thumb](../wp-content/uploads/2017/05/2067.png) |
Use of Social Platforms
On Air with Aristocrat – When cricketers turned luggage experts
Client: VIP Industries
Brand: Aristocrat
Entrant: ibs |
|
Use of Social Platforms
Bajaj V – ReBirth Of INS Vikrant
Client: Bajaj Auto Limited
Brand: Bajaj V
Entrant: Mindshare |
|
|
|
|
|
![2482-thumb](../wp-content/uploads/2017/05/2482.png) |
|
![1757-thumb](../wp-content/uploads/2017/05/1757.png) |
Use of Social Platforms
Star Plus – Wear Her Name
Client: Star Network
Brand: Star Plus
Entrant: Ogilvy & Mather |
|
Use of Mobile
World First Rainwater Harvesting Billboard
Client: Vodafone India Limited
Brand: Vodafone
Entrant: Kinetic Worldwide |
|
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
![2495-thumb](../wp-content/uploads/2017/05/2495.png) |
|
![1694-thumb](../wp-content/uploads/2017/05/1694.png) |
Use of Mobile
Pureit Outshout Or Outsmart???
Client: Hindustan Unilever Ltd
Brand: Pureit
Entrant: Mindshare |
|
Use of Interaction
The Dyslexic Captcha
Client: Jaslok Hospital
Brand: Jaslok Hospital
Entrant: Dentsu Webchutney |
|
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
![3139-thumb](../wp-content/uploads/2017/05/3139.png) |
|
![2010-thumb](../wp-content/uploads/2017/05/2010.png) |
Use of Interaction
Nazar – E – Mecca
Client: Sharad Somani
Brand: Western Union
Entrant: DDB Mudra Group |
|
Use of PR
Amitabh’s Open Letter
Client: Rising Sun Films
Brand: Pink
Entrant: Ogilvy & Mather |
|
|
|
|
|
![2486-thumb](../wp-content/uploads/2017/05/2486.png) |
|
![2140-thumb](../wp-content/uploads/2017/05/2140.png) |
Use of PR
Star Plus – Wear Her Name
Client: Star Network
Brand: Star Plus
Entrant: Ogilvy & Mather |
|
Use of Integrated Media
Ariel – Dads Share The Load
Client: Procter & Gamble
Brand: Ariel
Entrant: MediaCom |
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
|
![2385-thumb](../wp-content/uploads/2017/05/2385.png) |
|
![2656-thumb](../wp-content/uploads/2017/05/2656.png) |
Use of Integrated Media
Dove Minute for Mom
Client: Hindustan Unilever Limited
Brand: Dove
Entrant: Ogilvy & Mather |
|
Use of Integrated Media
Vodafone Super net- Call for Unity
Client: Vodafone India
Brand: Vodafone
Entrant: Maxus |
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
|
![2798-thumb](../wp-content/uploads/2017/05/2798.png) |
|
![2959-thumb](../wp-content/uploads/2017/05/2959.png) |
Use of Integrated Media
Dads #ShareTheLoad
Client: P&G India
Brand: Ariel Matic
Entrant: BBDO INDIA |
|
Use of Integrated Media
Vodafone – Supernet
Client: Vodafone
Brand: Vodafone
Entrant: Big FM |
|
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
![1505-thumb](../wp-content/uploads/2017/05/1505.png) |
|
![3131-thumb](../wp-content/uploads/2017/05/3131.png) |
Use of Data
How BMW Hijacked Audi A4’s Launch with Real-Time ‘Search Predictions’?
Client: Monish Nangrani
Brand: BMW India
Entrant: Isobar |
|
Use of Data
tripstr
Client: Broken Compass
Brand: Broken Compass
Entrant: DDB Mudra Group |
|
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
![1284-thumb](../wp-content/uploads/2017/05/1284.png) |
|
![1768-thumb](../wp-content/uploads/2017/05/1768.png) |
Use of Technology
Tele-connect to Nashville
Client: Yum! Restaurants India
Brand: KFC India
Entrant: Blink Digital |
|
Use of Technology
Mukhota – The life saving mask
Client: Work in India
Brand: elegantmentors.org
Entrant: Kinetic Worldwide |
|
|
|
|
|
![2148-thumb](../wp-content/uploads/2017/05/2148.png) |
|
![2173-thumb](../wp-content/uploads/2017/05/2173.png) |
Use of Technology
DAVIS VS GOLIATH 2.0 WHEN THE MOBILE OUTMUSCLED TELEVISION
Client: USL Diageo
Brand: McDowells no.1 Soda
Entrant: Mindshare |
|
Use of Technology
Combating the consumer blind spot on TV with the mobile phone
Client: USL Diageo
Brand: Liveinstyle.com
Entrant: Mindshare |
|
|
|
|
|
![2479-thumb](../wp-content/uploads/2017/05/2479.png) |
|
![3129-thumb](../wp-content/uploads/2017/05/3129.png) |
Use of Technology
Drive Safe Dad Bobblehead
Client: Ceat Tyres Limited
Brand: Ceat Tyres
Entrant: Ogilvy & Mather |
|
Use of Technology
tripstr
Client: Broken Compass
Brand: Broken Compass
Entrant: DDB Mudra Group |
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
|
![3140-thumb](../wp-content/uploads/2017/05/3140.png) |
|
![1951-thumb](../wp-content/uploads/2017/05/1951.png) |
Use of Technology
Nazar – E – Mecca
Client: Sharad Somani
Brand: Western Union
Entrant: DDB Mudra Group |
|
Use of Collaboration
Pack Change
Client: Nestle
Brand: Nestle
Entrant: Famous Innovations |
|
|
|
|
|
![2321-thumb](../wp-content/uploads/2017/05/2321.png) |
|
![2489-thumb](../wp-content/uploads/2017/05/2489.png) |
Use of Collaboration
#SkillsNotScars
Client: Make Love Not Scars
Brand: Make Love Not Scars
Entrant: Ogilvy & Mather |
|
Use of Collaboration
See Through Toilet
Client: Hindustan Unilever Ltd
Brand: Domex
Entrant: Mindshare |
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
|
![2494-thumb](../wp-content/uploads/2017/05/2494.png) |
|
![1891-thumb](../wp-content/uploads/2017/05/1891.png) |
Use of Collaboration
Star Plus – Wear Her Name
Client: Star Network
Brand: Star Plus
Entrant: Ogilvy & Mather |
|
Use of Digital Platforms
The e-mailer that refused to load
Client: Tata Teleservices Ltd.
Brand: Tata Docomo Business
Entrant: ibs |
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
|
![2940-thumb](../wp-content/uploads/2017/05/2940.png) |
|
![3126-thumb](../wp-content/uploads/2017/05/3126.png) |
Use of Digital Platforms
Total Control
Client: Pidilite
Brand: Fevikwik Gel
Entrant: Madison Media |
|
Use of Digital Platforms
tripstr
Client: Broken Compass
Brand: Broken Compass
Entrant: DDB Mudra Group |
|
|
|
|
![](../wp-content/uploads/2016/06/blue-sml-1.png) |
![1862-thumb](../wp-content/uploads/2017/05/1862.png) |
|
![2499-thumb](../wp-content/uploads/2017/05/2499.png) |
Use of Placement or Integration
The Dyslexic Captcha
Client: Jaslok Hospital
Brand: Jaslok Hospital
Entrant: Dentsu Webchutney |
|
Use of Placement or Integration
Star Plus – Wear Her Name
Client: Star Network
Brand: Star Plus
Entrant: Ogilvy & Mather |
|
|
|
|
|