B.PAC

Established by the city’s leading entrepreneurs, Bangalore Political Action Committee, B.PAC aims to promote a better quality of life for all citizens. It aims for good governance for the economic competitiveness, social well-being and inclusive growth of the city.

The identity for B.PAC reflects the ethnicity as well as the cosmopolitan nature of Bangalore. Derived from the Kannada letterform ‘b’, stylized to form the English letter ‘B’, the symbol is bilingual, instantly recognizable and inclusive. It is rooted in the local while being global in its aesthetic.

The symbol lends itself to being cleverly adapted into various motivational slogans.

The primary brand colors (black, white and cyan) can be very easily reproduced across all mediums from print to paint at low cost.