2013 NOMINEES / Design For Communication

Agency:

O&M, Mumbai

Client:

Tourism Corporation Of Gujarat Ltd.

Brief
The task was to showcase the cultural diversity of Gujarat and woo the tourist who has infinite choices within India.

Solution
Our inspiration was from Gujarat’s very own ‘Abhala’ style – an art of intricately embroidering many small mirrors onto a fabric. We designed a poster that could not only be displayed but also taken back home as a souvenir. Here, you see yourself in the centre surrounded by multiple mirrors reflecting the stunning colours and imagery of Gujarat. As you are an integral part of this art, you are immediately transported to this wonderful land.

Results
Seeing the splendours of Gujarat ‘reflected’ in the mirrors was a visual delight for the viewers. It received much attention from the tourists and Gujarat witnessed a 97% increase in the number of arrivals.

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Credits

Creative Director

Abhijit Avasthi
Rajiv Rao
Sumanto Chattopadhyay

Design Director

Abhijit Karandikar

Designer

Abhijit Karandikar
Snehal Bhuvad
Nishigandh Dhende
Adnan Inamdar

Copywriter

Jyotsna Parikh

Photographer

Jyotsna Parikh

Illustrator

Abhijit Karandikar
Snehal Bhuvad
Nishigandh Dhende
Adnan Inamdar

Typographer

Abhijit Karandikar
Snehal Bhuvad
Nishigandh Dhende
Adnan Inamdar

Printer

Ramesh Dighe
Uday Kinloskar
M S Sawant

Account Servicing

Vandana Mirchandani
Sameer Bhand
Mithil Patel

Client Contact Person

Kingshuk Biswas
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