Communication for a Microbrewery

The client, Doolally Brewing Company, is India’s first microbrewery, set up in Pune, Maharashtra. As they are an alcohol brand, their main medium of communication with their consumer is social media. The client’s brief towards this was to maintain constant engagement with their patrons on digital platforms such as Facebook, Twitter, Pinterest and Instagram.

Keeping the product, i.e. beer as the focal point of all communications, the above artworks were released periodically, employing humor, social stigma and awareness, discounts and offers and seasonal offerings as kicks to engage the patrons with the brand.