2013 NOMINEES / Design For Digital

Agency:

7th Eye

Client:

Doolally Brewing Co.

The client, Doolally Brewing Company, is India’s first microbrewery, set up in Pune, Maharashtra. As they are an alcohol brand, their main medium of communication with their consumer is social media. The client’s brief towards this was to maintain constant engagement with their patrons on digital platforms such as Facebook, Twitter, Pinterest and Instagram.

Keeping the product, i.e. beer as the focal point of all communications, the above artworks were released periodically, employing humor, social stigma and awareness, discounts and offers and seasonal offerings as kicks to engage the patrons with the brand.

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Credits

Creative Director

Zoheb Asif

Design Director

Muthiah Kasi

Designer

Parvati Pillai
Shiva Nallaperumai

Copywriter

Taronish Irani

Illustrator

Parvati Pillai

Typographer

Shiva Nallaperumai

Account Servicing

Rasha Lamba

Client Contact Person

Suketu Talekar
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Airlines partner

Technology Partner

Student Awards Partners