2013 NOMINEES / Student Awards - Open Brief

As per we all know louise philippe is much famous for his rich, classic and luxurious formal clothing. now its about they are set to launch a new line of jeans. if I take a look at the three existing logo, they justify the standard ,royalty and elegance of its brands. if I have to make logo according to it, then it will be again simple royal thing, but I get confused when it comes to ‘jeans’ ….

“jeans” – appeals more to the youth, so the logo also should be related to the young mass, logo should be bit rough-but strong enough to stand out, bit odd – but unique bit simple but dynamic… which connect the young generation who take a step forward in a trendy happening world .

So my logo is all about our infinite bond in our dazzling period of life, with jeans… our college time, friendship, break ups, attachments, coffees, failures and new rise ups. The endless bond I can say… with elegance, trend and happiness I tried to create logo of “LP Jeans”.

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Award
Credits

Designer

Pankti Sheth

School

Faculty of Fine Arts, MSU
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