2013 NOMINEES / Student Awards - Packaging

As per user research, many of the users are aware of the fact, that the water provided by KENT water purifier is highly healthy and pure and hence this new KENT GENISIS does not include showcasing of the technology. Till date, most of the RO + UV technology purifier’s are close to a brick and rigid form. But this newly designed purifier has slightly tried to break the rigidity of the existing purifiers to get closer to sense of aesthetics.

The form is designed by the inspiration of a pregnant woman. This new wall mounted Kent GENISIS water purifier contains a container, which is as protective and as caring as a mother’s womb. The container is very well shielded and it contains incubated and pure water, similar to a baby in the womb. It evokes emotions of care, calmness, silence and innocence. The pure water in the container is surrounded with sophisticated space so as to depict care for pure water in the container. The water provided by this sphere like container will be as pure as a new born healthy and well protected baby. The transparent and slightly protruding form of the sphere like container emphasizes the overall purifier to attract users by which they may get the sense of crystal clear pure water provided by KENT RO + UV technology.

This outstanding design for KENT RO + UV water purifier shows a descent and innocent image which stands alone in the crowd.

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Credits

Designer

Ashutosh Kshatriya,
Vicky Sharma,
Rishiraj Surana,
Vaidehi Joshi

School

M.V.P.S Center For Design
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