Philips LED Light

Brief
Create communication for Philips LED torch – highlighting its white-light which was brighter and better than that thrown by torches with regular bulbs.

Solution
We began with the simple thought – the light from our torches was as bright as daylight. We discussed many ideas involving bats, owls, watchmen and more, shown in full daylight with the signoff – that’s what our torch light could do! It looked fine at the time, but soon we realised that while the picture had enough light, it didn’t have the product. So we thought, how about having light beaming out of our torch right down the middle of the poster? And, when we put that on paper, it literally changed our perspective about how the ad should be! And the difference, we must say, was as stark as night and day!

Result
Website hits up by 9%. Store enquiry/walkins up by 12%. Sales up by 19%. Expectation of the client for another great campaign as a follow up – sky high!