2013 NOMINEES / Student Awards - Typography

Discover the hidden joy

So what is this joy which is to be unveiled? Is it a joy of bounty or is it a joy of plenty? It is indeed a joy of eternity – ‘The Joy of Writing’

With the overpowering invasion of excelling technologies, lets not drown our age old asset of handwriting. Lets not lose out on the very essence of a “Chitthi’ in largely forwarding ‘e-mail’.

Let ‘Type’ not steal the beauty of an ‘Akshar’. Writing gives an emotional connect to adhere. Writing comes from the heart, writing reflects. The ambigrams designed urges you to sight the fading privilege from digital crowding. It’s time to rest the ‘Cursor’ and pick up a ‘Kalam’. Pick up a ‘Kalam’, dip it in the ink of your soul, choose a ‘Lipi’ and it will accomplish the desired rest.

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Credits

Designer

Ruchi Ketan Shah,
Niharika Paren Sheth,
Niyati Bhavesh Shah,
Nirali Pankaj Shah,
Manali Munkund Vyas

School

Sophia – Shree B.K. Somani Memorial Polytechnic
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