2013 NOMINEES / Design For Space

Agency:

Abin Design Studio

Client:

Kishor Sangha Community

The pavilion was built for a local socio-religious festival. It was a temporary structure to shelter an idol which was the focus of this festival. Set amidst a carnival atmosphere, the constant flux of people was a factor considered while conceptualizing its design. A notion of continuous movement was its guiding principle.

The initial idea was to create a composition of light and colour to convey implied movement while creating playfulness. The use of coloured LED lights was considered to achieve this. However, being a community project, funds were limited while volunteers were aplenty. The cost was limited to $1600. Due to a lack of budget, an innovative alternative was developed to achieve a similar effect.

A rising circular volume was visualized, emphasizing the focal idol while directing movement around the pavilion in a manner to create a journey of ever-changing views. Gliding sight-lines across a coloured spectrum were envisioned for the desired effect of movement among, between and above the elements of the pavilion.

Locally available bamboo cut to specific lengths was used to create a gradually rising volume. These were rooted to the ground in a regular grid and were painted in spectral hues. Close to 1800 bamboo poles were arranged according to their lengths ranging from 2 feet to 15 feet. These were manually sorted and grouped lengthwise. Each group was then assigned one of 15 colours that were painted over each pole.

Each bamboo pole was meticulously catalogued based on its length, colour and position. These were carefully tagged and stowed awaiting their sequential fixing into the ground. Retro-reflective vinyl stickers were pasted at the top of each bamboo. Coupled with hired halogen lights, the stickers gave the pavilion the desired glowing effect.

The final outcome was one of bright playful colours in a celebratory atmosphere by day and added unconventional festive lighting by night.

Bamboo, being durable, bio-degradable and locally available, was a strategic choice of material for the project. The poles were planned for reuse after the festival and were carefully re-catalogued and stored for the future. They have currently found use as decorative fencing for the football field of the same community.

5-001-01

5-001-02

5-001-03

5-001-04

5-001-05

Award
Credits

Creative Director

Tilak Ajmera

Design Director

Abin Chaudhuri

Designer

Abin Chaudhuri
Tilak Ajmera

Copywriter

Abin Design Studio

Photographer

Abin Chaudhuri

Illustrator

Ranita Mondal

Typographer

Ranita Mondal

Client Contact Person

Samir Chaudhury
Previous postRed Bull Ticker Box Race Next postFarm Around The Corner

Presented By

In Association With

Associate Partner

Outdoor Partner

Online Partner

Technology Partner

TV Partner

Trophy Partner

Venue Partner