2013 NOMINEES / Design Craft - Typography

Agency:

XOX Design

Client:

Transasia Fine Papers

Transasia Fine Papers’ customer base consists of creative people like designers, typographers and advertising professionals. To appeal to this audience and to make our papers a part of TG’s everyday life, we decided to design a planner around the theme Confessions of a Typoholic. It’s a different take on Typography. It delves deeper into the minds of designers and explores the relationships between types, type-designers and typographers. Objective of this planner was to showcase various possibilities of the paper as a medium. We used various printing techniques to liberate the full potential of the paper.

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Credits

Creative Director

Sunil Mahadik

Design Director

Janhavi Khare

Designer

Janhavi Khare

Copywriter

Janhavi Khare

Typographer

Janhavi Khare

Printer

Parkinsons Graphics

Account Servicing

Amar Kulkarni

Client Contact Person

Rajesh Kejriwal
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In Association With

Main Partner

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TV Partner

Outdoor Partner

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Trophy Partner