A New Fevicol MR

Background

Fevicol is a brand of adhesives owned by the Indian company Pidilite. Before Fevicol came to the production line, adhesives were usually made from animal fat, colloquially known as “saresh”. These had to be boiled before application and the fumes emitted a very bad odor. Fevicol eliminated these problems.

Fevicol is one of the largest selling adhesives brand in India and it is used as if it were a common noun to mean white adhesive. It is also marketed in 54 countries worldwide.

The brand which was originally launched as an easy-to-use glue for carpenters now also covers an extensive range of consumer, craftsmen, engineering and industrial adhesives.

Creative Challenge

Repackage Fevicol MR 100 gms Squeeze bottle and extend its range to include one new product – Fevicol MR Craft glue.

Generations of kids have grown up on Fevicol MR glue from their early play days, through art and craft projects at school or home. Targeted at a younger school going audience, you need to find ways to refresh the bottle, cap applicator and label design to make this product exciting on the self and for use.

Considerations

• Ensure that the logo maintains the brand architecture of Fevicol MR, but explore graphical avenues that would make it more appealing for all groups of school children.
• Don’t be limited by what an adhesive bottle should look like. Explore more fun ways to interact with the bottle. Look at shapes, colors, transparencies etc.
• Understanding the various uses of the glue and the ways that it is applied, look at functional applicators that help to better these applications.
• While the bottle cap may be the same for both, we can look at different applicators / colors and label designs
• The new products should be a part of the Fevicol MR family, and recognizable as so, but don’t be limited by material, size or shape.

Deliverables

• Design structure for the new bottle (with cap and applicator) of Fevicol MR
• Design the new graphics for the your proposed design of the bottle

References

• Download an image of current Fevicol MR pack
• Download the Fevicol logo

Submission Guide

1. Online submission

• All submissions must be made via our online entry site only
• All supporting materials and boards must be mailed/ couriered to delivery locations only
• While you can start working on your responses today, entries will be accepted from the 20th of March 2014
• The last date for online submission is 21st April 2014. No entries will be accepted after this.

2. A2 size presentation board (40×60 cm)

• The board must be mounted on card-board, card paper or foamboard and should not be more than 2mm thick
• This board will be a summary of your entry work. Limit your work to a maximum of TWO boards only.
• It should contain key visuals (maximum 5 visuals) with brief captions (maximum 10 words) and a summary text (maximum 100 words).

3. Supporting material

• Supporting Entry text must be pasted behind the presentation board, and should not exceed 500 words.
• A Case Film, if appropriate can also be submitted to further support your entry. Please use your discretion to decide whether a Case Film is crucial to explain your project.
• Any Case Film, if submitted must be no longer than 90 seconds. Please encode your video in HQ compressed as a QuickTime file using a H.264 or MPEG codec. The resulting file should have Audio and Video as one file, encoded as PAL no larger that 720p. Output size should be no larger than 500 MB.
• A soft copy of the presentation board along-with a soft copy of each image must be uploaded on the entry site at the time of submission along with supporting Entry text and Case film, if any.

For more detailed information – please download this brief and read it in detail alongwith the terms and conditions.

More info about Presentation boards
More info about Case Films
Terms & Conditions

Download the Brief
Download an Image of the current Fevicol Pack
Download the Fevicol Logo

Fastrack

Background

Fastrack is a youth brand, known for its irreverence and unpredictability. With cool and affordable products in Watches, Sunglasses, Bags, Belts, Wallets and now Helmets, it is the largest and most exciting youth brand of lifestyle accessories in the country.

For more info on us please visit www.fastrack.in

Or visit our YouTube channel http://www.youtube.com/fastrackworld

Creative Challenge

Design the next iconic Fastrack Bag or a range of next iconic Fastrack Bags.

Deliverables

• Entrants can choose one of the following styles to build their design/s
  – Girls’ Tote or Guys’ Backpack
• Entrants to consider Materials, Print, Embellishments and Fabric Manipulation to reinvent this classic accessory.
• Take into consideration comfort and wearability, commercial viability and above all fashion quotient.
• The project allows the designer to rethink this iconic accessory staple.

Include the following

• Rationale for the design/range
• Research and insights of the target market
• Design Development – 2D or 3D (optional)
• Explanation of manufacture.
• Visual presentation of final range

References

Download the Fastrack Logo

Submission Guide

1. Online submission

• All submissions must be made via our online entry site only
• All supporting materials and boards must be mailed/ couriered to delivery locations only
• While you can start working on your responses today, entries will be accepted from the 20th of March 2014
• The last date for online submission is 21st April 2014. No entries will be accepted after this.

2. A2 size presentation board (40×60 cm)

• The board must be mounted on card-board, card paper or foamboard and should not be more than 2mm thick
• This board will be a summary of your entry work. Limit your work to a maximum of TWO boards only.
• It should contain key visuals (maximum 5 visuals) with brief captions (maximum 10 words) and a summary text (maximum 100 words).

3. Supporting material

• Supporting Entry text must be pasted behind the presentation board, and should not exceed 500 words.
• A Case Film, if appropriate can also be submitted to further support your entry. Please use your discretion to decide whether a Case Film is crucial to explain your project.
• Any Case Film, if submitted must be no longer than 90 seconds. Please encode your video in HQ compressed as a QuickTime file using a H.264 or MPEG codec. The resulting file should have Audio and Video as one file, encoded as PAL no larger that 720p. Output size should be no larger than 500 MB.
• A soft copy of the presentation board along-with a soft copy of each image must be uploaded on the entry site at the time of submission along with supporting Entry text and Case film, if any.

For more detailed information – please download this brief and read it in detail alongwith the terms and conditions.

More info about Presentation boards
More info about Case Films
Terms & Conditions

Download the Brief
Download the Fastrack Logo

Star India – On The Go

Background

Star is India’s leading media and entertainment companies operating nearly 40 channels in 8 languages and reaches more than 500 million viewers in India and across the globe every week. Its channel portfolio includes India’s No. 1 entertainment channel Star Plus, it’s leading movie channel Star Gold, Channel [V], Star Jalsha, Star Pravah, Star World, Star Movies, Star Utsav, Life OK, Movies OK, FX, Fox Crime, National Geographic and Asianet amongst others. Star India also has the strongest bouquet of sports channels in the country through Star Sports 1, 2, 3 & 4 with rights for leading sports events in India and around the world.

In the two decades since its inauguration, the Star network has consistently set the benchmark for the industry through innovative programming and investments in leading technologies. With the highest share of viewership across entertainment and sports – Star owns the rights to some of the best content in the country.

In India, as it is across the world, digital, driven by mobile, is fast emerging as a viable alternate for entertainment in India. Even though television is dominant in terms of numbers, the digital medium lends itself to deeper engagement with the consumer. While Star does have a leading presence in digital through starsports.com for Sports, the aspiration is to build similar destinations for other genres and once again play the role of industry leader in changing the way content is consumed in the digital medium.

Creative Challenge

• How should we approach the design system that reflects the way consumers filter content (By channels brands? By shows? By Genres? By Events?).
• How can design solve for keeping the experience simple and yet solve for differences in navigation required for individual genres (movies may be searched differently than sports)? That it solves for easy navigation to familiar content & serendipitous discovery of new content.
• How will the experience change across devices – from Web to Mobile?
• How can we make the experience more enaging and drive more participation from users?

Deliverables

• Design & define the look and feel visuals for Star’s premium video content streaming website
• Design and define the user experience for the platform (website) with offerings across languages as well as genres like drama, movies & sports.
• You may also submit ready HTML files as part of your deliverables (optional)

References

Download the Star TV logo pack (relevant channels)

Submission Guide

1. Online submission

• All submissions must be made via our online entry site only
• All supporting materials and boards must be mailed/ couriered to delivery locations only
• While you can start working on your responses today, entries will be accepted from the 20th of March 2014
• The last date for online submission is 21st April 2014. No entries will be accepted after this.

2. A2 size presentation board (40×60 cm)

• The board must be mounted on card-board, card paper or foamboard and should not be more than 2mm thick
• This board will be a summary of your entry work. Limit your work to a maximum of TWO boards only.
• It should contain key visuals (maximum 5 visuals) with brief captions (maximum 10 words) and a summary text (maximum 100 words).

3. Supporting material

• Supporting Entry text must be pasted behind the presentation board, and should not exceed 500 words.
• A Case Film, if appropriate can also be submitted to further support your entry. Please use your discretion to decide whether a Case Film is crucial to explain your project.
• Any Case Film, if submitted must be no longer than 90 seconds. Please encode your video in HQ compressed as a QuickTime file using a H.264 or MPEG codec. The resulting file should have Audio and Video as one file, encoded as PAL no larger that 720p. Output size should be no larger than 500 MB.
• A soft copy of the presentation board along-with a soft copy of each image must be uploaded on the entry site at the time of submission along with supporting Entry text and Case film, if any.

4. Interactive Materials

• If submitted, interactive work must be Chrome compatible.
• If the work is online, submit the URL. If you can’t host the work online, submit a ZIP folder with all the files.
• When you start the online entry form, you’ll get an entry number. Use this as the name for the zip folder itself, and at the start of file names for the root folder, index file, and Flash or Shockwave files.
• Submit websites in their entirety as Chrome compatible HTML projects.
• Submit Flash and Shockwave projects embedded in HTML.
• To submit a ZIP file, please upload it to Dropbox (www.dropbox.com) and then submit the Dropbox link as a URL.

For more detailed information – please download this brief and read it in detail alongwith the terms and conditions.

More info about Presentation boards
More info about Case Films
Terms & Conditions

Download the Brief
Download the Star TV Channel Logos

Fearless

Background

Fearless Healthcare is in the business of creating products that will help the people of the world lead a life minus fear. We are sure you would agree that the world would be a much better place without fear. It was to kill fear and make life a more beautiful experience that Fearless was born.

Fearless products not only meet exacting global quality benchmarks, but are also made to the stringent standards that are set and governed by our own conscience. Every Fearless product is made to get rid of one fear at least, if not a bunch of them. We wouldn’t ever make a product we won’t use ourselves. And we wouldn’t ever put a product in the market that we won’t put in our own homes. For more information visit www.fearlesspharma.com

Creative Challenge

Every home, office, school and college has a drawer, a pouch or a simple plastic bag with a few emergency medicines and bandages. Though it’s one of the most important things, it’s also the most ignored one. It’s often in shambles, completely disorganized and mostly, beyond its expiry date. Sometimes, it doesn’t even contain important items. The truth is, people are aware that they might be in trouble if there’s ever an emergency. And they live in fear.

It is to get rid of this fear that Fearless wants to create a kit unlike a typical first aid kit.

A kit that is highly organized and allows a person to use things off it when in need. A kit that’s properly compartmentalized for medicines for Pains and Aches, Cuts & Bruises, Common Cold, and Instruments like a thermometer, blood pressure meter, etc. The kit should also contain a first aid guide.

It should be a kit that even doctors would love to keep. A kit that’s functional and beautiful. Like Steve Jobs would’ve designed it.

Considerations

Color Palette
White is the predominant colour for Fearless. Grey and Red are the other colours that can be used.

Look & Feel
Clean, clinical, simple, modern, stylish, minimalist, Zen-like

Material
No restrictions here. It could be made of anything. Right from acrylic, tin, leather and wood to cloth and canvas.

Technicalities

• It should be compact and not very bulky.
• Easy to open and shut.
• Easy to use and clean.
• Easy to carry around.

Deliverables

Design and define the product design of a medical home kit for brand Fearless

References

• Download the Fearless — product design presentation here
• Download a high-res version of the Fearless logo here

Submission Guide

1. Online submission

• All submissions must be made via our online entry site only
• All supporting materials and boards must be mailed/ couriered to delivery locations only
• While you can start working on your responses today, entries will be accepted from the 20th of March 2014
• The last date for online submission is 21st April 2014. No entries will be accepted after this.

2. A2 size presentation board (40×60 cm)

• The board must be mounted on card-board, card paper or foamboard and should not be more than 2mm thick
• This board will be a summary of your entry work. Limit your work to a maximum of TWO boards only.
• It should contain key visuals (maximum 5 visuals) with brief captions (maximum 10 words) and a summary text (maximum 100 words).

3. Supporting material

• Supporting Entry text must be pasted behind the presentation board, and should not exceed 500 words.
• A Case Film, if appropriate can also be submitted to further support your entry. Please use your discretion to decide whether a Case Film is crucial to explain your project.
• Any Case Film, if submitted must be no longer than 90 seconds. Please encode your video in HQ compressed as a QuickTime file using a H.264 or MPEG codec. The resulting file should have Audio and Video as one file, encoded as PAL no larger that 720p. Output size should be no larger than 500 MB.
• A soft copy of the presentation board along-with a soft copy of each image must be uploaded on the entry site at the time of submission along with supporting Entry text and Case film, if any.

For more detailed information – please download this brief and read it in detail alongwith the terms and conditions.

More info about Presentation boards
More info about Case Films
Terms & Conditions

Download the Brief
Download the Brief Presentation
Download the Fearless Vector Logo

Rebranding Doordarshan

Background
Doordarshan had a modest beginning with an experimental telecast starting in Delhi on 15 September 1959, with a small transmitter and a makeshift studio. The regular daily transmission began with a five-minute news bulletin in 1965.

National telecasts were introduced in 1982. In the same year, colour TV was introduced in the Indian market with the live telecast of the Independence Day speech by then prime minister – Indira Gandhi on 15 August 1982. Now more than 90 percent of the Indian population can receive Doordarshan (DD National).

Doordarshan is an Indian public service broadcaster, a division of Prasar Bharati. On September 15, 2009, Doordarshan celebrated its 50th anniversary. It is one of the largest broadcasting organisations in India in terms of infrastructure. There are about 46 Doordarshan studios producing TV programmes. It has over 17 channels today including DD Metro, National, Global, Sports, News, Bharati, Urdu.

Content and programming direction
Doordarshan aims at creating socially relevant, independent and unbiased coverage for national good. The channels aims to promote harmony spread unbiased information as well as explain the diversity of culture and promote national Interest. (For more information please look at Information > citizen’s charter on the Doordarshan website)

Need for change
The brand is perceived as ‘old and dusty’. While it is one of the few options in rural India, Doordarshan does not feature as the ‘top of mind’ channel in urban centers. The re-brand should help build more credibility.

Target group
A pan India audience of all ages, across all 28 states and languages, urban and rural alike. In a nutshell, it’s every Indian.

Creative Challenge

Since its existence in 1959, Doordarshan is seen as a brand for the masses.

• The challenge is to create a brand identity that truly speaks to a national audience without alienating anyone
• The identity system should not have any negative connotations in any regional language
• Balance the rural and urban viewership aesthetics
• Should address the needs and aspirations of the millennial without alienating senior citizens

Deliverables

• Primary identity for Doordarshan National (can be a dynamic identity)
• Additional add-on identities based on the primary identity for – Sports, News, Bharti (focus on arts and culture), Urdu, India (this channel is seen globally) & Metro
• Graphic element system (across stationery, website, advertising template)
• Crawl (on-air graphic banner)
• Moving identity for on-air usage (should play in quicktime)Animation/illustration style for public service films

Success should be ‘in business’ and ‘through design’. The re-brand should help position it alongside brands like BBC, PBS and Al Jazeera.

References

Download a brief presentation for Doordarshan

Submission Guide

1. Online submission

• All submissions must be made via our online entry site only
• All supporting materials and boards must be mailed/ couriered to delivery locations only
• While you can start working on your responses today, entries will be accepted from the 20th of March 2014
• The last date for online submission is 21st April 2014. No entries will be accepted after this.

2. A2 size presentation board (40×60 cm)

• The board must be mounted on card-board, card paper or foamboard and should not be more than 2mm thick
• This board will be a summary of your entry work. Limit your work to a maximum of TWO boards only.
• It should contain key visuals (maximum 5 visuals) with brief captions (maximum 10 words) and a summary text (maximum 100 words).

3. Supporting material

• Supporting Entry text must be pasted behind the presentation board, and should not exceed 500 words.
• A Case Film, if appropriate can also be submitted to further support your entry. Please use your discretion to decide whether a Case Film is crucial to explain your project.
• Any Case Film, if submitted must be no longer than 90 seconds. Please encode your video in HQ compressed as a QuickTime file using a H.264 or MPEG codec. The resulting file should have Audio and Video as one file, encoded as PAL no larger that 720p. Output size should be no larger than 500 MB.
• A soft copy of the presentation board along-with a soft copy of each image must be uploaded on the entry site at the time of submission along with supporting Entry text and Case film, if any.

For more detailed information – please download this brief and read it in detail alongwith the terms and conditions.

More info about Presentation boards
More info about Case Films
Terms & Conditions

Download the Brief
Download a brief presentation for Doordarshan

Ugly to Beautiful

Background

Design has the power to transform – a thought into an idea, an idea into a movement. To make things look good & transform the seemingly less pretty or even ugly to the lovely and beautiful. Take for example the city you live in. Something somewhere doesn’t fit in with your aesthetic scheme of things. Something ugly, maybe dirty, an eyesore. It distracts you, troubles you and even irritates you. You want to do something about it. Eliminate it for good or transform it to into something aesthetically alluring. Here is an opportunity to use the power of design to make that transformation, transformation of that ugly to the beautiful.

Creative Challenge

In the confines of your city, whichever city you live in or chose for the purpose of this project, identify anything you find ugly. It could be a surface like a wall or a street or an installation or even a building fascia…and create a design solution using illustrations to transform it into something beautiful. The solution can be an artwork, an installation, a mural, etc. anything that uses illustrations as the art form.

You can take a photograph of the object/structure/surface and work on it digitally.

The solution should be feasible to implement. The idea may also be actually implemented in the future as a public cause initiative by the sponsors.

Deliverables

An actual photograph of the original ugly surface as a ‘before’ and the illustration artwork you have created as a ‘after’ are the two deliverables which are mandatory.

Submission Guide

1. Online submission

• All submissions must be made via our online entry site only
• All supporting materials and boards must be mailed/ couriered to delivery locations only
• While you can start working on your responses today, entries will be accepted from the 20th of March 2014
• The last date for online submission is 21st April 2014. No entries will be accepted after this.

2. A2 size presentation board (40×60 cm)

• The board must be mounted on card-board, card paper or foamboard and should not be more than 2mm thick
• This board will be a summary of your entry work. Limit your work to a maximum of TWO boards only.
• It should contain key visuals (maximum 5 visuals) with brief captions (maximum 10 words) and a summary text (maximum 100 words).

3. Supporting material

• Supporting Entry text must be pasted behind the presentation board, and should not exceed 500 words.
• A Case Film, if appropriate can also be submitted to further support your entry. Please use your discretion to decide whether a Case Film is crucial to explain your project.
• Any Case Film, if submitted must be no longer than 90 seconds. Please encode your video in HQ compressed as a QuickTime file using a H.264 or MPEG codec. The resulting file should have Audio and Video as one file, encoded as PAL no larger that 720p. Output size should be no larger than 500 MB.
• A soft copy of the presentation board along-with a soft copy of each image must be uploaded on the entry site at the time of submission along with supporting Entry text and Case film, if any.

For more detailed information – please download this brief and read it in detail alongwith the terms and conditions.

More info about Presentation boards
More info about Case Films
Terms & Conditions

Download the Brief

Repackaging Frooti

Background

Launched in 1985, Mango Frooti was the first ever drink in India that was available in a TetraPak. Almost every Indian has grown up with Frooti, creating immense nostalgia for the brand. All of us have hummed, “Mango Frooti, Fresh ‘n’ Juicy” and it has stayed in our hearts and our subconscious. Over the years, the communication and packaging have helped in creating the perception of being a fun brand.

While Frooti remains the No.1 choice of kids, it is not the most desired mango drink amongst the youth. As kids grow older, they grow out of Frooti. They think it’s a drink for kids. A perception that has been built primarily because of the fact Frooti was till quite recently only available in TetraPak, a format that’s been popular with kids.

The kids who grew up with Frooti are still young. They might have forgotten Frooti, but Frooti hasn’t forgotten them.

Frooti needs to charm them again. And charm them in a way that grown-ups like. Frooti needs them to fall in love with it. Once again. Make itself an integral part of their lives forever. If we were to illustrate an example, this is what it would be – The Simpsons.

You don’t outgrow The Simpsons. It continues to grow with you. It doesn’t hold itself back from changing with the changing times. The older the series gets, the more contemporary it feels. And Frooti shouldn’t be any different. What The Simpsons is to the world, Frooti is to India.

Over the years, Frooti’s packaging has evolved. Frooti has gone through many progressive design changes in the past. But maybe, it’s time to take that leap. And take the market by storm. But a sensible leap. But a sensible leap. One that is as evolutionary as it’s revolutionary.

Creative Challenge

And here’s what the new Frooti should be

• It should be iconic.
• It should have a powerful visual hook.
• It should be aspirational.
• It should have universal appeal.
• It should evoke a feeling right from the shelf it sits on.
• The intention is to simply charm the consumer with the packaging.
• It should be a happy-sunshine-fun bottle label/pack design.
• And, of course, it should have solid shelf throw.

Colors
Frooti has always worked around a defined color palette (see brief pack for details). You can explore other colors if needed.

Recall Value
A successful brand always has a visual hook that ends up being a unique brand property. Frooti needs a strong visual hook (see brief pack for details).

Logo
The Frooti logo has its own unique character. You could use the same logo or create a new logo unit.

Deliverables

• Redesign Frooti packaging
• Redesign the Frooti logo (optional)
• The Frooti pack variants include the 200ml TetraPak, the 90ml TCA pack (triangular TetraPak), the 250ml Bottle Pack (TetraPak with a cap), and the 500ml PET.
• Each of these pack variants can be designed as per its Target Group.
  – TCA Pack: Kids 4-9 years
  – Bottle Pack: 16-24 years
  – PET: 16-24 years
  – 200ml TetraPak: 10-15 years

References

• Download the Frooti Repackaging brief presentation here
• Download a high-res version of the Frooti logo here

Submission Guide

1. Online submission

• All submissions must be made via our online entry site only
• All supporting materials and boards must be mailed/ couriered to delivery locations only
• While you can start working on your responses today, entries will be accepted from the 20th of March 2014
• The last date for online submission is 21st April 2014. No entries will be accepted after this.

2. A2 size presentation board (40×60 cm)

• The board must be mounted on card-board, card paper or foamboard and should not be more than 2mm thick
• This board will be a summary of your entry work. Limit your work to a maximum of TWO boards only.
• It should contain key visuals (maximum 5 visuals) with brief captions (maximum 10 words) and a summary text (maximum 100 words).

3. Supporting material

• Supporting Entry text must be pasted behind the presentation board, and should not exceed 500 words.
• A Case Film, if appropriate can also be submitted to further support your entry. Please use your discretion to decide whether a Case Film is crucial to explain your project.
• Any Case Film, if submitted must be no longer than 90 seconds. Please encode your video in HQ compressed as a QuickTime file using a H.264 or MPEG codec. The resulting file should have Audio and Video as one file, encoded as PAL no larger that 720p. Output size should be no larger than 500 MB.
• A soft copy of the presentation board along-with a soft copy of each image must be uploaded on the entry site at the time of submission along with supporting Entry text and Case film, if any.

For more detailed information – please download this brief and read it in detail alongwith the terms and conditions.

More info about Presentation boards
More info about Case Films
Terms & Conditions

Download the Brief
Download the Brief Presentation
Download the High Res Frooti Logo

Reliance Jio

Background

Jio is not a brand; it is a movement to leapfrog India from a no-networked land into a high-speed powerful mobile data networked country. Jio will create a digitally empowered India by offering not just ubiquitous high-speed connectivity, but also a range of innovative digital services. These services will inspire and empower every Indian to lead better lives. Jio will revolutionize the way India communicates, shares, entertains, and works to make their dreams possible. Jio will expose Indians to unlimited possibilities and empower them by giving them tools by which they can sculpt their future. Jio will give Indians the power to reimagine their lives.

Jio Brand Personality
Imaginative – Jio is playful and original. Doing things people might not expect, to go that little bit further and make everything feel special.
Personal – Jio is all about people. About what they feel and what they want to do. So let’s keep it personal and treat everyone as an individual.
Restless – Jio stands for the new and never stands still. Always hungry, for the new and unexpected.

Creative Challenge

Digital-transformation is redefining everything we do, from way we work, communicate, share, travel and entertain at an individual level and governance, systems, education, institutions at a larger level.

As a creative individual/team it is your challenge to show us how you think digital-transformation is shaping your world?

Stretch your imagination, dive deep and soar high with the idea of re-imagining and interpret it in your way. We want to hear from you, learn from you and see through your eyes.

Target Audience

• Anyone and everyone… largely Netizens
• Age group: 15 – 45

Deliverables

• A motion graphic/animation piece that is anywhere between 60 sec to 120 sec. The style of animation is up to the choice of the creative individual/team.

Considerations

Your idea stretches imagination of way we do things with the power of high speed internet and its ubiquitous accessibility. Your piece (animated film) can take any format, genre and style. Make us think, laugh and re-imagine.

You can also use Jio’s symbol as part of your animation, but it’s not a must. If you choose to use the symbol then it must be contextual.

Important: Please don’t look at this work as an advertisement for Jio. Look at it at as content/video that can go on the digital medium.

References

Download the brief pack here

• High res version of the Reliance Jio logo
• Vector version of the Reliance Jio logo
• Brief overview of the new Reliance Jio brand

View an animation of the Reliance Jio brand come to life

Submission Guide

1. Online submission

• All submissions must be made via our online entry site only
• No physical submission is needed
• While you can start working on your responses today, entries will be accepted from the 20th of March 2014
• The last date for online submission is 21st April 2014. No entries will be accepted after this.

2. Submission Film

• A rendered film, is to be submitted to support your entry.
• Your film, when submitted must meet the deliverable requirements set out in the brief. Please encode your video in HQ compressed as a QuickTime file using a H.264 or MPEG codec. The resulting file should have Audio & Video as one file, encoded as PAL no larger than 720p. Output size should be no larger than 500 MB.

3. Supporting material

• Supporting Entry text must be uploaded to the entry site and should not exceed 400 words.
• You can submit supporting material to show your process and the development of your idea. In addition to your main deliverables you can also submit up to four high res images as JPEG only.

For more detailed information – please download this brief and read it in detail alongwith the terms and conditions.

More info about Presentation boards
More info about Case Films
Terms & Conditions

Download the Brief
Download the Brief Pack
View the Reliance Jio Logo Animation

By downloading the Motion Design Brief by Reliance Jio the Entrant or Entrants have agreed with the following:
– all content created using the Reliance Jio logo is for the response to this brief only
– public distribution or republishing of the content issued by Reliance Jio or the response to the brief is prohibited
– any audio used in the film is available for licensing in future

Moving Home

Background

LOCO Design is a multi-disciplinary design house based in New Delhi. Known for its meticulous detailing and with a long-standing history in the luxury lifestyle market, LOCO’s portfolio encompasses Furniture & Accents, Accessories, Object and Custom Solutions. With an outright passion to celebrate the essence of every design, LOCO unites their creativity with technological knowledge, craft and a love of materials acquired from the four corners of the world.

Exceptional translation and application of exotic materials and bespoke detailing  are the hallmarks of LOCO’s work.

See more at https://www.facebook.com/LocoDesignDelhi

Creative Challenge

LOCO and its’ team is moving home to a new location that will house the studio and exhibit all in-house brands. The building will act as a hub for all activity and create an opportunity for the design house to present their work for the first time.

To celebrate the move LOCO is setting a design challenge to create a graphic treatment of the building façade. The treatment should make a response to the sensibility of the design house. Parameters of the brief are outlined below:

• The building has 3 faces, the treatment must cover a minimum of one face but can extend to all three.
• Public and private entrances into the building must be considered when conceptualizing the experience of the treatment.
• All windows must remain functional.
• The treatment should use components that range from 50mm x 50mm to 1000mm x 1000mm, squares and rectangles can be used within these coverages.
• The design is required to work to a grid system where there is no negative space between two components.
• Using the use of line, colour, motif and pattern the treatment must demonstrate a textural quality.

Deliverables

• The façade treatment demonstrated in the tiled graphics.
• Application of the graphic treatment for the following: 2015 LOCO Design Catalogue Cover, Invite for launch (Print & Digital).

References

Download the brief pack

• Building Images
• Building Plans
• Mood Board
• LOCO Design portfolio
• Example tile
• Loco Design Logo

Submission Guide

1. Online submission

• All submissions must be made via our online entry site only
• All supporting materials and boards must be mailed/ couriered to delivery locations only
• While you can start working on your responses today, entries will be accepted from the 20th of March 2014
• The last date for online submission is 21st April 2014. No entries will be accepted after this.

2. A2 size presentation board (40×60 cm)

• The board must be mounted on card-board, card paper or foamboard and should not be more than 2mm thick
• This board will be a summary of your entry work. Limit your work to a maximum of TWO boards only.
• It should contain key visuals (maximum 5 visuals) with brief captions (maximum 10 words) and a summary text (maximum 100 words).

3. Supporting material

• Supporting Entry text must be pasted behind the presentation board, and should not exceed 500 words.
• A Case Film, if appropriate can also be submitted to further support your entry. Please use your discretion to decide whether a Case Film is crucial to explain your project.
• Any Case Film, if submitted must be no longer than 90 seconds. Please encode your video in HQ compressed as a QuickTime file using a H.264 or MPEG codec. The resulting file should have Audio and Video as one file, encoded as PAL no larger that 720p. Output size should be no larger than 500 MB.
• A soft copy of the presentation board along-with a soft copy of each image must be uploaded on the entry site at the time of submission along with supporting Entry text and Case film, if any.

For more detailed information – please download this brief and read it in detail alongwith the terms and conditions.

More info about Presentation boards
More info about Case Films
Terms & Conditions

Download the Brief
Download the Brief Pack

At Kyoorius we’re working everyday to ensure that talent is nurtured and fresh ideas see the light of day.

Entry to the Student Awards is open to those enrolled in a full time education program. Some of the biggest brands in the country have partnered with us to set out briefs crafted specifically for the Kyoorius Student Awards.

Your entries will be submitted under 10 categories – Identity, Typography, Illustration, Packaging Design, Motion Design, Graphic Design, Product Design, Digital Design, & two Open Briefs.

This is your chance to work on a real world challenge for a real world brand. Each brief will clearly define the goals, objectives and considerations. The briefs come with their own brief pack, full of useful things like background information, references and logos.

Winners stand to receive one Red Elephant trophy, a cash prize of INR 50,000/-, one student pass for Kyoorius Designyatra 2015, entry details in the Kyoorius Awards Annual, one certificate for each of the entrants, and the right to use the relevant Red Elephant Mark.

The Kyoorius Awards Annual, will be published at the end of the awards to document and showcase the winners and all finalists works. The Kyoorius Awards Annual will be distributed to over 5000 corporates, design studio & advertising agencies across India – providing an invaluable and unrivalled source of creative inspiration – and your chance to stand out as India’s next creative star.

Read the full Term & Conditions