Direction for Film Advertising
Client Mondelez India Foods Pvt. Ltd.
Brand Cadbury 5 Star
Agency Ogilvy / Early Man Film
Audience Youth (15 to 24 years of age, both M/F)
Cultural Context
The objective was to bring alive the brand proposition of “Jo Khaaye Kho Jaaye” on the digital platform in a manner that instantly connects with the youth. The film played before youtube videos.