Use of Music for Film Advertising
Client Dabur India
Brand Dabur Vatika
Agency Linen Lintas
Audience Young, Urban Women. Advert broadcasted Nationally
Cultural Context
Film uses an indian cultural practice of putting a black spot on the temple. This is usually done to a newborn, or a newly wed bride. It means a blessing for new life and a mark to recognize beauty. Both are true for our protagonist who is a cancer survivor. The act of her husband of putting black bindi on the temple reassures her that she is beautiful and gives her confidence to face the world.