Ad/Promotional Film 61+ sec
Client Mondelez India Foods Pvt. Ltd.
Brand Cadbury 5 Star
Agency Ogilvy
Audience YouTube viewers across India
Cultural Context
Internet speeds in India are poor, causing delays in loading videos on YouTube. Using the buffering sign on YouTube, we created this pre-roll video for YouTube, attributing the delay to Cadbury 5 Star’s amazing chocolate experience, that one gets lost in.