2015 Nominees – Kyoorius Advertising Awards http://localhost/awards.kyoorius.com/2015/advertising 2015 Mon, 05 Nov 2018 01:07:31 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.1 Kenstar Voice 2 http://localhost/awards.kyoorius.com/2015/advertising/kenstar-voice-2-2/ Thu, 14 May 2015 06:17:23 +0000 http://localhost/awards.kyoorius.com/2015/advertising/?p=4646 Radio Advertising Client Videocon Industries Limited Brand Kenstar Agency Contract India Audience Married women and men aged above 30 years in the urban and semi-urban regions of India. Brief
Urban India finds a silent mixer a relevant product for their household. However it doesn’t reflect on the sale. Because there is no likeability about the product and the brand. So the objective was to emphasize on the relevance while creating a likeability for the product. And we decided to achieve it by creating work that simply explains the benefit of the product in an interesting manner. Cultural Context
Across the world every issue gets reported and makes news but most of them disappear later. Because the people involved in the issues are influential and powerful. Like a politician, a businessman, a bureaucrat, a gangster or even a movie star. Their nuisance makes headlines but with time vanishes in thin air. Our radio spot stems from this scenario which everyone is aware of and agrees with. Solution
There is no one who would disagree with the fact that around us the weak is always silenced. This truth lives inside us. But it becomes active when it is sweetly connected to a product relevant to day-to-day life. It makes the communication interesting and fresh to the target audience. And the brand comes across as someone who knows the consumer and hence becomes likeable by them.

 

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Kenstar Voice 1 http://localhost/awards.kyoorius.com/2015/advertising/kenstar-voice-1-2/ Thu, 14 May 2015 06:17:18 +0000 http://localhost/awards.kyoorius.com/2015/advertising/?p=4644 Radio Advertising Client Videocon Industries Limited Brand Kenstar Agency Contract India Audience Married women and men aged above 30 years in the urban and semi-urban regions of India. Brief
Urban India finds a silent mixer a relevant product for their household. However it doesn’t reflect on the sale. Because there is no likeability about the product and the brand. So the objective was to emphasize on the relevance while creating a likeability for the product. And we decided to achieve it by creating work that simply explains the benefit of the product in an interesting manner. Cultural Context
Across the world every issue gets reported and makes news but most of them disappear later. Because the people involved in the issues are influential and powerful. Like a politician, a businessman, a bureaucrat, a gangster or even a movie star. Their nuisance makes headlines but with time vanishes in thin air. Our radio spot stems from this scenario which everyone is aware of and agrees with. Solution
There is no one who would disagree with the fact that around us the weak is always silenced. This truth lives inside us. But it becomes active when it is sweetly connected to a product relevant to day-to-day life. It makes the communication interesting and fresh to the target audience. And the brand comes across as someone who knows the consumer and hence becomes likeable by them.

 

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Kenstar ‘Voice 1′,’Voice 2’ http://localhost/awards.kyoorius.com/2015/advertising/kenstar-voice-1voice-2/ Thu, 14 May 2015 06:17:00 +0000 http://localhost/awards.kyoorius.com/2015/advertising/?p=4649 Radio Advertising Client Videocon Industries Limited Brand Kenstar Agency Contract India Audience Married women and men aged above 30 years in the urban and semi-urban regions of India. Brief
Urban India finds a silent mixer a relevant product for their household. However it doesn’t reflect on the sale. Because there is no likeability about the product and the brand. So the objective was to emphasize on the relevance while creating a likeability for the product. And we decided to achieve it by creating work that simply explains the benefit of the product in an interesting manner. Cultural Context
Across the world every issue gets reported and makes news but most of them disappear later. Because the people involved in the issues are influential and powerful. Like a politician, a businessman, a bureaucrat, a gangster or even a movie star. Their nuisance makes headlines but with time vanishes in thin air. Our radio spot stems from this scenario which everyone is aware of and agrees with. Solution
There is no one who would disagree with the fact that around us the weak is always silenced. This truth lives inside us. But it becomes active when it is sweetly connected to a product relevant to day-to-day life. It makes the communication interesting and fresh to the target audience. And the brand comes across as someone who knows the consumer and hence becomes likeable by them.

 

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Vogue Empower ‘Prayer 3’ http://localhost/awards.kyoorius.com/2015/advertising/vogue-empower-prayer-3/ Thu, 14 May 2015 06:16:54 +0000 http://localhost/awards.kyoorius.com/2015/advertising/?p=4655 Radio Advertising Client Conde Nast Brand Vogue Agency Ogilvy Audience Adults across the country. Brief
Vogue magazine asked us to create thought provoking radio spots voiced by Aamir Khan that talked about women’s issues and their everyday struggles. Cultural Context
In India, women’s names have profound and beautiful meanings. Parents painstakingly choose the most meaningful and exquisite names for their daughters. The paradox is that these parents rarely strive to ensure that their daughters have equally beautiful lives. Solution
Its ironical the names that we give to our girls rarely match up to the life that we offer them. We kept the tone of the radios simple yet hard hitting and Aamir’s voice created a deep impact in the listener’s mind.

 

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Vogue Empower ‘Prayer 2’ http://localhost/awards.kyoorius.com/2015/advertising/vogue-empower-prayer-2/ Thu, 14 May 2015 06:16:46 +0000 http://localhost/awards.kyoorius.com/2015/advertising/?p=4653 Radio Advertising Client Conde Nast Brand Vogue Agency Ogilvy Audience Adults across the country. Brief
Vogue magazine asked us to create thought provoking radio spots voiced by Aamir Khan that talked about women’s issues and their everyday struggles. Cultural Context
In India, women’s names have profound and beautiful meanings. Parents painstakingly choose the most meaningful and exquisite names for their daughters. The paradox is that these parents rarely strive to ensure that their daughters have equally beautiful lives. Solution
Its ironical the names that we give to our girls rarely match up to the life that we offer them. We kept the tone of the radios simple yet hard hitting and Aamir’s voice created a deep impact in the listener’s mind.

 

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Vogue Empower ‘Prayer 1’ http://localhost/awards.kyoorius.com/2015/advertising/vogue-empower-prayer-1/ Thu, 14 May 2015 06:16:37 +0000 http://localhost/awards.kyoorius.com/2015/advertising/?p=4651 Radio Advertising Client Conde Nast Brand Vogue Agency Ogilvy Audience Adults across the country. Brief
Vogue magazine asked us to create thought provoking radio spots voiced by Aamir Khan that talked about women’s issues and their everyday struggles. Cultural Context
In India, women’s names have profound and beautiful meanings. Parents painstakingly choose the most meaningful and exquisite names for their daughters. The paradox is that these parents rarely strive to ensure that their daughters have equally beautiful lives. Solution
Its ironical the names that we give to our girls rarely match up to the life that we offer them. We kept the tone of the radios simple yet hard hitting and Aamir’s voice created a deep impact in the listener’s mind.

 

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Vogue Empower ‘Prayer 4’ http://localhost/awards.kyoorius.com/2015/advertising/vogue-empower-prayer-4/ Thu, 14 May 2015 06:16:29 +0000 http://localhost/awards.kyoorius.com/2015/advertising/?p=4659 Radio Advertising Client Conde Nast Brand Vogue Agency Ogilvy Audience Adults across the country. Brief
Vogue magazine asked us to create thought provoking radio spots voiced by Aamir Khan that talked about women’s issues and their everyday struggles. Cultural Context
In India, women’s names have profound and beautiful meanings. Parents painstakingly choose the most meaningful and exquisite names for their daughters. The paradox is that these parents rarely strive to ensure that their daughters have equally beautiful lives. Solution
Its ironical the names that we give to our girls rarely match up to the life that we offer them. We kept the tone of the radios simple yet hard hitting and Aamir’s voice created a deep impact in the listener’s mind.

 

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Center Fresh ‘Gundey’ http://localhost/awards.kyoorius.com/2015/advertising/center-fresh-gundey-2/ Thu, 14 May 2015 06:16:21 +0000 http://localhost/awards.kyoorius.com/2015/advertising/?p=4665 Radio Advertising Client Perfetti Van Melle Brand Center Fresh Agency Ogilvy Audience Adults across the country. Brief
Radio still has the highest penetration in the Uttar Pradesh, the most populous state in India and a commercial was required that communicated the tagline “Zubaan pe Rakhe Lagaam” (Keeps your mouth shut) that the UP masses would enjoy. Solution
It’s a very common sight in North India where people threaten each other with dire consequences but rarely even lay a finger on the other person. We captured these ‘all talk and no trousers’ guys in our radio commercial.
The style of execution is very colloquial and typical of the Uttar Pradesh region.

 

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&Pics Hollywood Sundays http://localhost/awards.kyoorius.com/2015/advertising/pics-hollywood-sundays/ Thu, 14 May 2015 06:15:13 +0000 http://localhost/awards.kyoorius.com/2015/advertising/?p=4667 Radio Advertising Client Zee Entertainment Enterprises Ltd. Brand &Pics Agency Scarecrow Communications Audience Male & Female, 16 – 45 yrs Brief
To promote the Hollywood Sundays segment on &Pictures Cultural Context
India is a land of varied cultures and practices. We decided to highlight on the same in a quirky fashion. Solution
Taking Indian nuances and fusing it with popular Hollywood movies

 

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Kenstar Voice 1 http://localhost/awards.kyoorius.com/2015/advertising/kenstar-voice-1/ Thu, 14 May 2015 06:15:06 +0000 http://localhost/awards.kyoorius.com/2015/advertising/?p=4669 Writing for Radio Advertising Client Videocon Industries Limited Brand Kenstar Agency Contract India Audience Married women and men aged above 30 years in the urban and semi-urban regions of India. Brief
Urban India finds a silent mixer a relevant product for their household. However it doesn’t reflect on the sale. Because there is no likeability about the product and the brand. So the objective was to emphasize on the relevance while creating a likeability for the product. And we decided to achieve it by creating work that simply explains the benefit of the product in an interesting manner. Cultural Context
Across the world every issue gets reported and makes news but most of them disappear later. Because the people involved in the issues are influential and powerful. Like a politician, a businessman, a bureaucrat, a gangster or even a movie star. Their nuisance makes headlines but with time vanishes in thin air. Our radio spot stems from this scenario which everyone is aware of and agrees with. Solution
There is no one who would disagree with the fact that around us the weak is always silenced. This truth lives inside us. But it becomes active when it is sweetly connected to a product relevant to day-to-day life. It makes the communication interesting and fresh to the target audience. And the brand comes across as someone who knows the consumer and hence becomes likeable by them.

 

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