Radio Advertising
Client Pidilite Industries
Brand Pidilite Dr. Fixit
Agency Ogilvy
Audience Adults across the country.
To create a radio commercial for Dr. Fixit Heatshield that is used as a heat insulating coating on building rooftops & exterior walls for keeping the interiors cool during summers.
High temperatures can cause your brain to function slower than usual. This buffering time inside the head can result in hilarious conversations.
We used this insight in an interview setting where people are generally prompt and alert. The slow response of both the interviewee and the interviewer facing the heat is captured perfectly in this spot.