Direction for Film Advertising
Client Tata Teleservices Limited
Brand Tata Docomo
Agency Contract India
Audience Affluent Youth segment: within the age bracket of 15-24 years, and predominantly SEC A and B.
Cultural Context
Objective was to cut through the media clutter and deliver message to reinforce the following 

· Build Brand Stature & and deliver “pride” in the brand

· Continue VFM shout as the core promise – especially on DATA products