Tactical Film Advertising
Client Mumbai Police
Brand Mumbai Police
Agency Ogilvy
Audience The millions of citizens of Mumbai who come out to celebrate the Ganesh Chaturthi Festival.
Cultural Context
Ganesh Chaturthi is the biggest festival of Mumbai. The entire city is on the streets to take part in the celebrations. A perfect time for a terror attack to strike.
Every year the Mumbai Police appeals to the citizens to be alert during Ganesh Chaturthi Celebrations. To look out for unattended objects like backpacks, pressure cooker, motorbikes etc; used to conceal explosives. Pamphlets and posters are not enough.
So, this year they made it more interesting with an interactive game. The incentive was winning gold coins.