Client Kansai Nerolac Paints ltd.
Brand Nerolac
Agency DDB Mudra
Brief In India, Nerolac is a brand synonymous to household paints. And like most other brands in this category, it feels restricted in its communication. When they approached us, they had following objectives in mind:a) To conceptualize and implement an innovation to exhibit the wide range of Nerolac palette in the city of Ahmedabad.b) The idea needed to be simple (read: cost effective!) and scalable.
The festival of Uttarayan, that time of the year when the skies of Ahmedabad are filled with the spirit of joys – Kites and right there was the ideaWe decided to paint the sky with Nerolac shades. Colorful kites of Nerolac shades were created. The skies boasted over 50,000 kites, each carrying the details of the Nerolac shades offering a compelling proposition to exhibit the entire Nerolac range