Ad/Promotional Film 31 – 60 sec
Client Hindustan Unilever
Brand Red Label Tea
Agency Ogilvy
Audience Indian Homemakers, which include current users of our tea and also users of competitive brands
Cultural Context
India has a history of conflict between Hindus and Muslims.
Neighbours is a simple story set to this background, based on the belief that hospitality can melt hostility.
The film released just prior to the highly polarising national elections.