Animation for Film Advertising
Client Saahas
Brand Saahas E-waste
Agency Rawshark Films
Brief The campaign was aired within India and the target consumers were primarily YouTube addicts.
Cultural Context
Indians have the habit of disposing waste to junk/scrap dealers and make money out it.

This advert tries to rub-off on that habit by encouraging Indians to dispose their e-waste to an organisation called Saahas – an e-waste collection centre.

Result: The awareness around e-waste disposal helped them practice the habit, in a new, environmental friendly manner.