Show Programme Promotion
Client Star India
Brand Satyameva Jayate
Agency Ogilvy
Audience Believers of Satyamev Jayate
Cultural Context
In India Satyamev Jayate isn’t just a program, it’s the voice of people, the voice of change. And a threat for those who do wrong. The campaign communicated that by showing topics that were burning issues of the nation like corruption, women safety, improper education system etc. And how the mere mention of Satyamev Jayate can stop people from doing something wrong.