Art Direction for Poster/ Press Advertising
Client Volkswagen Group Sales India Pvt Ltd
Brand Volkswagen
Agency DDB Mudra
Brief The objective was to bring alive various features of the Volkswagen cars in a unique, yet minimal way.
Scale & Location
275 mm Ht. x 215 mm W (Cut Mark Size) – Full Page Color Ad.
Spa Veda – Hill Hold function
Finger Ink – Automatic distance control
Beauty and Salon – Bi xenon headlamps
Solution
We used the brand’s primary identity, its logo, to communicate features in a way that makes it look intrinsic. Other than the unexpected depiction of the feature, the design also made both vehicle and logo look dynamic. We hoped that the logo would become synonymous with advanced and unique features, serving the purpose of visual mnemonics that symbolise the very best of automobile engineering.

 

vwMagazine

vwMagazine

 

vwMagazine