Innovative Use of Mobile Technology
Client ITC Ltd
Brand Classmate
Agency Rediffusion Y&R
Brief To popularise Indian languages in an innovative way among kids with a special emphasis on technology.
Mobile Operating System iOS/Android
Solution & Unique Features
Today’s kids are true digital natives. They are born with an iPad and live in a wifi world. For them, Indian languages are a thing of the past. Hence to appeal to them, we created a talking alphabet- a series of 6 regional scripts with inbuilt QR code in every letter. Each scan reads the letter and tells you the exact pronunciation.