https://awards.kyoorius.com/2016/advertising 2015 Mon, 26 Oct 2015 08:04:33 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.1 https://awards.kyoorius.com/2016/advertising/dietician-visiting-cards-ads/?utm_source=rss&utm_medium=rss&utm_campaign=dietician-visiting-cards-ads Wed, 21 May 2014 09:04:38 +0000 https://awards.kyoorius.com/2016/advertising/?p=3349 Ambient Client Priti Jadhav Brand Priti Jadhav Agency Publicis India Brief Priti Jadhav is a Dietician who wanted to directly reach out to her target group without seeming too intrusive. This was a challenge, because not only were we dealing with a group who were very sensitive about their weight issues, but we were also working on a very modest budget. Solution
We identified the colorful weighing scales placed on Railway stations as an effective touch point. These scales are popular with millions of commuters traveling by trains every day in India. For as little as INR 2, customers could get their weights printed on individual tickets. We turned these tickets into a medium for our Innovative Visiting card ads and reach our weight conscious audience.

 

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