| Poster Advertising/Free Format |
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| Awards |
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| Client |
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Procter & Gamble |
| Brand |
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Duracell |
| Agency |
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Grey Worldwide |
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| Brief |
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To communicate that Duracell batteries squeezes out every last drop of power for your devices.Target Audience: Adults between the age of 21-55. |
Scale & Location
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The advertisement ran as an A2 print in supermarkets and stationery stores. They were placed near cash counters and product shelves. |
Solution
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Through a torch that has been moulded to look like a toothpaste squeezed to the very last drop, we effectively communicated that Duracell batteries is long-lasting and will give you power to the very end. |
