Co-Founder & Creative Head, Hyphen, Mumbai

r-balakrishnan

Prasanna Sankhe became the youngest National Creative Director in India when he took up the advertising job at Publicis in India. Even so, design has always been his first love.

His natural inclination towards architecture bore fruit in his interest and work in retail design. He pioneered retail design early on, by designing the flagship branch and retail experience of all YESBANK branches in 2005. He was also responsible for the retail design for Orra Diamonds and Lee Jeans.

His second birth in the brand design space with his agency, HYPHEN, has seen him being involved in creating brand extension and designing brand engagement for established brands. He is the designer of the popular ‘Ish’ watch/Indian stretchable time watch, and also the first designer to execute a corporate art installation in India for INDIABULLS – ‘The Rising’, that won him a Design Grand Prix.

Apart from winning numerous international and national awards, his work has also been featured in many global magazines and editorials.