Kyoorius Young Blood Awards http://localhost/awards.kyoorius.com/2016/youngblood 2016 Sat, 01 Oct 2016 17:32:46 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.1 Vineet Mahajan http://localhost/awards.kyoorius.com/2016/youngblood/vineet-mahajan/ Fri, 09 Sep 2016 10:24:35 +0000 http://localhost/awards.kyoorius.com/2016/youngblood/?p=3162 Head of Art, Contract Advertising

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Vineet Mahajan is one of the country’s most awarded and feted creative professionals. That’s why The Economic Times chose him as one of the ‘Hottest Young Creatives’ and he got showcased in CNBC’s ‘Young Turks’.

As Head of Art, Vineet is based in Mumbai. But as Contract’s art czar, he divides his time between all three Contract offices. A Bachelor of Fine Arts by education, Mahajan – not surprisingly – likes to see the world from an artist’s viewpoint – a canvas where everything is grist to his mill.

Vineet’s legendary hunger for metal has earned him a reputation that would do a mineralogist’s CV proud: a Gold and over 15 metals at International Advertising shows such as Cannes, One Show, Andys and Spikes, along with well over three dozen awards at Indian advertising shows.

His campaigns have featured in Communication Art, The Work, Archive, Campaign Brief Asia and The Ogilvy Red Hot Book.
In his 16 years in advertising, that includes stints at Ogilvy and McCann, Vineet has worked on a plethora of categories. Some of his famous campaigns are Nescafe- Know Your Neighbours and My First Cup, Videocon Brand Identity relaunch, Aircel 3G Upload Anything and multiple campaigns on Coke.

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Manjiri Rajopadhye http://localhost/awards.kyoorius.com/2016/youngblood/manjiri-rajopadhye/ Fri, 09 Sep 2016 09:50:48 +0000 http://localhost/awards.kyoorius.com/2016/youngblood/?p=3145 Founder and Creative Head, Mangoblossom Design, Mumbai

r-balakrishnan

Manjiri has been a creator all her life and an experienced design professional for the past 25 years. With a passion for strategic design that delivers simple, relevant, good-looking (and sometimes quirky) solutions, she has worked on more than 200 projects, mainly in the music, entertainment, hospitality and technology sectors; all resulting in exciting audience experiences.

A graduate of the National Institute of Design, Manjiri started her career at Titan Industries, Bangalore. Her love for music brought her to Sony Music, Mumbai as their Creative Head. She quit Sony Music to set up Mangoblossom Design, a media-neutral branding and communication design practice in Mumbai.

Manjiri has been a proud recipient of prestigious honours including the Kyoorius Awards.

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How to enter http://localhost/awards.kyoorius.com/2016/youngblood/how-to-enter/ Tue, 19 Jan 2016 09:28:23 +0000 http://localhost/awards.kyoorius.com/2016/youngblood/?p=2911 Your step-by-step entry guide

Eligibility

Young working professionals or full-time design students aged 26 and below i.e. born after 3 June 1990 can enter the Kyoorius New Blood Awards.

Key dates

Start work on the briefs: Today
Entry collection opens: 15 February 2016
Entry deadline: 10 April 2016

Before you enter

  • Check this year’s briefs and deliverables for each brief
  • Familiarise yourself with the rules
  • Review the material requirements for your category by downloading the brief of your choice
  • Each brief comes with its own brief pack, full of useful things like background information and brand logos. Make sure you download it

Submitting your entries

  • All entries must be submitted online – so make sure you familiarise yourself with the submission guide
  • The submission guide and requirements for each brief is different and has been mentioned with the brief
  • All supporting materials and hard copies (where relevant) must be couriered to the collection centers by 10 April 2016

Entries collection centre

2-5, 2nd Flr, Kohinoor Estate, 165 Tulsi Pipe Road, Lower Parel, Mumbai 400013. Tel: +91.22.42363600

If you are unable to send your physical submission to Mumbai – please reach out to us using the online submission system and ‘Ask a question’.

Winnings & the Awards Night

  1. The winning entry in each category will receive
    – A gorgeous Red Elephant which you pick up at the Kyoorius Awards Night
    – A cash prize of INR 50,000/-
    – One student pass for Kyoorius Designyatra 2016
    – Entry feature in the Kyoorius Awards Annual
    – Right to use the relevant Red Elephant Mark
  2. All nominations will receive
    – Entry feature in the Kyoorius Awards Annual
    – One certificate for each of the entrants (if part of a team)
  3. All nominations will be announced via awards.kyoorius.com or in the month of May 2016
  4. The awards night will be held on 3 June 2016.

Read the full Terms and Condition

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Kent Water Purifier http://localhost/awards.kyoorius.com/2016/youngblood/kent-water-purifier-2/ Tue, 10 Sep 2013 09:35:46 +0000 http://localhost/2014/student/?p=1976 We designed an enhanced RO for the Indian market with appealing aesthetics ease of serviceability and efficient product architecture. The approach to design was to keep the design very Spartan and minimalistic.

The color black helps in reducing the bulk of the design at same time helping the design merge with very environment in which it is going to be placed. The form is inspired from a shell and the subtle lines of the stand are a pure abstract of the lines found on the face of the shell, yet maintaining the visual harmony. The blue accents help create a divide between the face of the purifier and the interface of it while making the design more intuitive to use.

The design is symmetric and balanced with the spout blending away into the body. The spout has a concave surface, which shows the flow of the water and gives the user an experience of a beautiful fountain.

The stand has a nice play with the upper body of the purifier due to the voids between the rods though it appears to be like a spring it will be hardened and black chrome plated.

 

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Kent Water Purifier http://localhost/awards.kyoorius.com/2016/youngblood/kent-water-purifier/ Tue, 10 Sep 2013 09:33:17 +0000 http://localhost/2014/student/?p=1972 As per user research, many of the users are aware of the fact, that the water provided by KENT water purifier is highly healthy and pure and hence this new KENT GENISIS does not include showcasing of the technology. Till date, most of the RO + UV technology purifier’s are close to a brick and rigid form. But this newly designed purifier has slightly tried to break the rigidity of the existing purifiers to get closer to sense of aesthetics.

The form is designed by the inspiration of a pregnant woman. This new wall mounted Kent GENISIS water purifier contains a container, which is as protective and as caring as a mother’s womb. The container is very well shielded and it contains incubated and pure water, similar to a baby in the womb. It evokes emotions of care, calmness, silence and innocence. The pure water in the container is surrounded with sophisticated space so as to depict care for pure water in the container. The water provided by this sphere like container will be as pure as a new born healthy and well protected baby. The transparent and slightly protruding form of the sphere like container emphasizes the overall purifier to attract users by which they may get the sense of crystal clear pure water provided by KENT RO + UV technology.

This outstanding design for KENT RO + UV water purifier shows a descent and innocent image which stands alone in the crowd.

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Really Soft, Really Tough http://localhost/awards.kyoorius.com/2016/youngblood/really-soft-really-tough-2/ Tue, 10 Sep 2013 09:28:04 +0000 http://localhost/2014/student/?p=1965 1. Soft story, Tough moral.
The hare and the tortoise is a well – known, soft and simple tale that teaches a tough and bold moral. Its the slow and steady that wins the race, while it also explains that the strong and determined tortoise earns the perks (here the ice cream) in life, while the meek and lazy hare lags behind. Thus symbolizing the combination of the tough and soft nature in the ‘Stone Paper’.

2. Metamorphosis.
Metamorphosis is the process of transformation. This illustration depicts the natural transformation of fruits (pineapple) from flowers. The transformation is the transition from the soft and delicate flowers to the tough and sturdy pineapple. The bird symbolizes the natural processes of pollination and regeneration, sucking nectar from flowers and nourishment from fruits. Thus signifying the soft and tough quality of the naturally created ‘Stone Paper’.

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Really Soft, Really Tough http://localhost/awards.kyoorius.com/2016/youngblood/really-soft-really-tough/ Tue, 10 Sep 2013 09:26:24 +0000 http://localhost/2014/student/?p=1961 Global warming makes it really tough on nature to reduce any number of trees, but we can atleast afford to lesser number of stone in nature. Soft and tough being to main qualities of the paper, similarly humans have such emotions at times. Hence my concept revolves around one thing seen in two different ways. In the left side of the illustration kids have hard skills so the outcome is soft and mood is joyful, but in the right side the kids have soft skills so the outcome is hard and the mood is aggressive. The illustration in the interactive poster and the ambigram reflects both qualities.

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JP Jeans http://localhost/awards.kyoorius.com/2016/youngblood/jp-jeans-2/ Tue, 10 Sep 2013 09:24:04 +0000 http://localhost/2014/student/?p=1958 The Louis Philippe Jeans visual identity is inspired from the twill pattern which is very peculiar of jeans. The sharp edged twill pattern defines the strong nature of jeans cloth. There is a spiral flow of curves giving it the property of cloth. The curves also follow the golden ratio curve. The initials LPJ of Louis Philippe Jeans is also perceivable in the form. The crown and the form retains the heritage value of Louis Philippe. The indigo color of the visual identity marks an important connection of jeans and aiandia, as pure indigo dye was made in India from where it gets it name. The visual identity embodies boldness, dynamism, sophistication and its precise geometry adds to the brands pursuit of excellence.

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JP Jeans http://localhost/awards.kyoorius.com/2016/youngblood/jp-jeans/ Tue, 10 Sep 2013 09:21:07 +0000 http://localhost/2014/student/?p=1952 As per we all know louise philippe is much famous for his rich, classic and luxurious formal clothing. now its about they are set to launch a new line of jeans. if I take a look at the three existing logo, they justify the standard ,royalty and elegance of its brands. if I have to make logo according to it , then it will be again simple royal thing, but I get confused when it comes to ‘jeans’ ….

“jeans” – appeals more to the youth, soo the logo also should be related to the young mass, logo should be bit rough-but strong enough to stand out, bit odd- but unique bit simple but dynamic …which connect the young generation who take a step forward in a trendy happening world .

So my logo is all about our infinite bond in our dazzling period of life ,with jeans…our college time, friendship , break ups, attechments, coffees, failures and new rise ups. The endless bond I can say .. with elegance, trend and happiness I tried to create logo of “LP Jeans”.

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The Airtel Annual http://localhost/awards.kyoorius.com/2016/youngblood/the-airtel-annual-2/ Tue, 10 Sep 2013 09:18:03 +0000 http://localhost/2014/student/?p=1948 Shaping Communications here means it is enhancing Communication with the wide network and top class customer service. It is globally expanding its footprints to distinct geographical areas like Africa. With the ever growing network it helps people connect to any part of the world without any barrier. ‘World is a small place to live and out paths might cross someday’ is a popular saying, but why wait for that day, when Airtel is crossing boundaries and reaching new milestone each day. With the ever expanding network, Airtel promises to give your communications the momentum of growth. One’s ideas, thoughts, emotions are conveyed worldwide. Airtel give you a better way of shaping your communication and staying connected.

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