Big Ideas. Tiny Prices.
Background
Getty Images is a leading creator and distributor of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award- winning photographers and imagery help customers produce inspiring work which appear every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and websites.
iStock is a royalty free stock image platform from Getty Images. With millions of pictures and vectors, new images getting loaded every day, hassle free licensing and flexible billing, it is the simplest way to get an image.
Challenge
There is a lack of awareness about iStock. Those who know of it, understand it to have great creative content but perceive it to be expensive as it comes from Getty Images. On the other hand, competitors are picking up in the market due to the sheer economics.
The purpose of the campaign is to position iStock as the creative platform with the widest range of local and global content at the most economical price. Big Ideas at a Low Price.
Audience
Creative houses and agencies. Freelancers and design students.
Considerations
Your advertising must include a link to iStock.com
Deliverables
- Create a digital advertising campaign that brings iStock’s position and real benefits to life.
- The campaign must create awareness for iStock and promote activation from users.
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