AD campaign for Madheke
Background
LOCO Design launched Madheke in 2014; the brand is a luxury furniture and accessories brand that brings together crafted excellence and modern luxury.
Madheke’s philosophy is to create unique and fine pieces that are handcrafted, yet enjoy a sense of modernity.
The brand uses a palette of exquisite materials and a backbone to the aesthetic is timeless detailing.
Challenge
The brief is to design an advertising campaign for Madheke, working across both digital and print media platforms.
The campaign needs to focus on communicating to the Madheke man/woman – a well-travelled person, who enjoys the details of fine things and desires to be surrounded by objects of beauty and meaning.
Considerations
- An understanding of how luxury brands position and market themselves is important. Look at ad campaigns of Aston Martin, Louis Vuitton, Armani, Ralph Lauren.
- The Madheke logo should not be altered in any form. The shield and the name can be used individually. When used together, they should be used as they are in the file (size & spacing can be changed proportionately).
Deliverables
You have a choice of submitting entries either in the form of print collaterals or a digital campaign.
Print collateral – Design a product-led advertising and show how it would be used for:
- Design / Lifestyle Magazine ad– 2 ads in the following sizes:
– Width – 236 mm, Height – 333 mm
– Width – 213 mm, Height – 276 mm - Billboard poster
- Online presence
Products to be featured:
- Rialto Valet
- Norton Chair
OR
Online Campaign
- Promotional audio/visual piece of maximum duration of 30 seconds. The piece should focus on communicating the brand as a luxury lifestyle brand and should remain international in its aesthetic. Whilst original content will be appreciated, the piece can also rework existing footage.
