Disrupting Pink
Brief
Design a user experience which ignores stereotypes without stereotyping the ignored!
Background
Though technology is perceived as gender neutral, certain biases do creep in, especially when making technology usable for end users. This is even more so when those end users are women.
This is where we really need to ask whether our designs are “inclusive” or not. As designers, do we design with a “woman” user in mind? Do we even acknowledge that they have specific needs?
And when we do (if we do), do we design for an abstract and stereotyped persona of a “woman”? Do we tend to think of fixed color palettes? Pink! Fixed vocabulary? Cute!
Today women are at par with men in almost every realm of life – world leaders, entrepreneurs and working professionals. They split their time to balance their professional, personal and social lives. As they navigate their daily life, they face challenges related to family, security, health, emotional wellbeing, etc.
Can the power of design be used to “accommodate” their needs, without doing something exclusive and singling them out! Through design, can we help them achieve their aspirations and life goals without creating gender binary!
Challenge
- Focus on one or two special needs OR stereotype(s) of women
- Design a solution with the intention to break this stereotype(s)
- Leverage the capabilities of a smartphone, wearable or other digital devices to realise your solution. This could be in the form of an application, a phone feature or a service
- Follow a human-centric process to map behaviour, needs and aspirations through a meticulous research process
- Insights and pain points should guide you to define new models to bridge the differences between defined gender perceptions
Deliverables
- Visual representation of the story that connects your concept to the end users in a meaningful way
- Key features of your solution
- Presentation of the concept in a medium that you think can communicate the intricacies better. It can be videos, presentations or prototypes (digital mockups, paper prototypes etc.)
Samsung’s Terms & Conditions
- The following T&C are applicable exclusively for this Design Brief and will supersede any other T&C (including any terms and conditions set by the Event Organizer – Kyoorius Communications Pvt Ltd.) that are applicable to the young creative/ participant/ designer. Please read them carefully before agreeing to participate.
- All Submissions communicated through this Site or sent otherwise, will forever be the exclusive property of Sponsor, who will not be required to treat the Submission as confidential, and will not be liable for any use whatsoever or disclosure of the Submission.
- Without limitation, Sponsor will have exclusive ownership of the Submission, including the right to use (commercially or otherwise), reproduce, modify, adapt, publish, transmit, create derivative works from, distribute, perform and display such Submission.
- At the same time, Sponsor recognizes the creative spirit of each Submission and agrees to offer:
– a two month paid UX design internship to all winners,
– a two month paid UX design internship for other participants/entrants whose Submission the Sponsor wishes to use in any form whatsoever, at the Sponsor’s own discretion. - “Sponsor” means Samsung R&D Institute India – Bangalore Private Limited.
- “Submission” means all the responses submitted by the young creative/ participant/designer/ entrant against this Design Brief.
INTERACTION DESIGN / DIGITAL & SERVICE DESIGN / UX / INTERFACE DESIGN / TECHNOLOGICAL INNOVATION / MOBILE INTERACTION & EXPERIENCE
