Head of Art, Contract Advertising
Vineet Mahajan is one of the country’s most awarded and feted creative professionals. That’s why The Economic Times chose him as one of the ‘Hottest Young Creatives’ and he got showcased in CNBC’s ‘Young Turks’.
As Head of Art, Vineet is based in Mumbai. But as Contract’s art czar, he divides his time between all three Contract offices. A Bachelor of Fine Arts by education, Mahajan – not surprisingly – likes to see the world from an artist’s viewpoint – a canvas where everything is grist to his mill.
Vineet’s legendary hunger for metal has earned him a reputation that would do a mineralogist’s CV proud: a Gold and over 15 metals at International Advertising shows such as Cannes, One Show, Andys and Spikes, along with well over three dozen awards at Indian advertising shows.
His campaigns have featured in Communication Art, The Work, Archive, Campaign Brief Asia and The Ogilvy Red Hot Book.
In his 16 years in advertising, that includes stints at Ogilvy and McCann, Vineet has worked on a plethora of categories. Some of his famous campaigns are Nescafe- Know Your Neighbours and My First Cup, Videocon Brand Identity relaunch, Aircel 3G Upload Anything and multiple campaigns on Coke.
