Over the last one year, Indian telecom operators were facing the issue of calls drops, so much so that even the Indian parliament discussed the issue at length.on Independence Day, all RJ’s across India would sing the Vande-Mataram, the oldest Indian national song, live on radio & connect with listeners across India instantly through one mega teleconference call on Vodafone network.
Solution
Live demonstration can build credibility. We came up with the idea to do a live torture test of the network by connecting radio stations across every major city & town in India through one mega teleconference call on Vodafone network.
Insight
We partnered with Big FM the largest radio channel in India with broadcasting across 45 cities, 1200 towns & 50,000+ villages.
