The color black helps in reducing the bulk of the design at same time helping the design merge with very environment in which it is going to be placed. The form is inspired from a shell and the subtle lines of the stand are a pure abstract of the lines found on the face of the shell, yet maintaining the visual harmony. The blue accents help create a divide between the face of the purifier and the interface of it while making the design more intuitive to use.

The design is symmetric and balanced with the spout blending away into the body. The spout has a concave surface, which shows the flow of the water and gives the user an experience of a beautiful fountain.

The stand has a nice play with the upper body of the purifier due to the voids between the rods though it appears to be like a spring it will be hardened and black chrome plated.

The form is designed by the inspiration of a pregnant woman. This new wall mounted Kent GENISIS water purifier contains a container, which is as protective and as caring as a mother’s womb. The container is very well shielded and it contains incubated and pure water, similar to a baby in the womb. It evokes emotions of care, calmness, silence and innocence. The pure water in the container is surrounded with sophisticated space so as to depict care for pure water in the container. The water provided by this sphere like container will be as pure as a new born healthy and well protected baby. The transparent and slightly protruding form of the sphere like container emphasizes the overall purifier to attract users by which they may get the sense of crystal clear pure water provided by KENT RO + UV technology.

This outstanding design for KENT RO + UV water purifier shows a descent and innocent image which stands alone in the crowd.

2. Metamorphosis.
Metamorphosis is the process of transformation. This illustration depicts the natural transformation of fruits (pineapple) from flowers. The transformation is the transition from the soft and delicate flowers to the tough and sturdy pineapple. The bird symbolizes the natural processes of pollination and regeneration, sucking nectar from flowers and nourishment from fruits. Thus signifying the soft and tough quality of the naturally created ‘Stone Paper’.

“jeans” – appeals more to the youth, soo the logo also should be related to the young mass, logo should be bit rough-but strong enough to stand out, bit odd- but unique bit simple but dynamic …which connect the young generation who take a step forward in a trendy happening world .

So my logo is all about our infinite bond in our dazzling period of life ,with jeans…our college time, friendship , break ups, attechments, coffees, failures and new rise ups. The endless bond I can say .. with elegance, trend and happiness I tried to create logo of “LP Jeans”.

So what is this joy which is to be unveiled? Is it a joy of bounty or is it a joy of plenty? It is indeed a joy of eternity – ‘The Joy of Writing’

With the overpowering invasion of excelling technologies, lets not drown our age old asset of handwriting. Lets not lose out on the very essence of a “Chitthi’ in largely forwarding ‘e-mail’.

Let ‘Type’ not steal the beauty of an ‘Akshar’. Writing gives an emotional connect to adhere. Writing comes from the heart, writing reflects. The ambigrams designed urges you to sight the fading privilege from digital crowding. It’s time to rest the ‘Cursor’ and pick up a ‘Kalam’. Pick up a ‘Kalam’, dip it in the ink of your soul, choose a ‘Lipi’ and it will accomplish the desired rest.

While writing by hand there is fluidity and freedom in writing and thought as well. It is to show that writing by hand helps you express better and shows your emotions behind every sentence and word that is written by you.

Writing stands for who you are and that’s what makes it your signature.