2017 Nominees – Kyoorius Creative Awards https://awards.kyoorius.com/2017/creative 2017 Tue, 19 Feb 2019 06:55:32 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.6 World’s 1st Streets Named after Street Kids https://awards.kyoorius.com/2017/creative/1873-2/ Thu, 08 Jun 2017 09:52:32 +0000 https://awards.kyoorius.com/2017/creative/?p=7004 Advertising & Marketing Communications – Not for Profit Client Door Step School Brand Door Step School Entrant FCB Interface Brief Get slum kids and their parents to believe in the power of education. It’s not easy being a kid in a slum in Mumbai. Life is tough. Your parents work day and night but barely make both ends meet. On the other hand, the goons and slum lords seem to have all the time, money and respect. Due to these wrong role models, the kids either never go to school, or drop out pre-maturely. Cultural Context IThe slum kid lives a life of anonymity, fantasizes to achieve early success. Most idolize the version of success they see around them. Slums in India are a maze of hundreds of narrow, crisscrossing streets. And none of them have names! And in general streets are named after famous, learned people like Mahatma Gandhi, Swami Vivekanand, Doctor Radhakrishnan, Sardar Vallabhai Patel etc. Solution
The strategy was to change slum kids’ preconceptions of what could achieved through education. And we wanted to do this without being preachy, but instead make living examples and positive role models out of their own friends, peers and neighbours. The chosen kids get what they want: Instant fame and respect. And more kids are motivated to stay in school and build a future for themselves.

 

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Helpline https://awards.kyoorius.com/2017/creative/helpline/ Wed, 07 Jun 2017 11:07:41 +0000 https://awards.kyoorius.com/2017/creative/?p=6982 Power Of Print Entrant Lowe Lintas

 

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Equality starts with Education https://awards.kyoorius.com/2017/creative/equality-starts-with-education/ Wed, 07 Jun 2017 11:05:51 +0000 https://awards.kyoorius.com/2017/creative/?p=6979 Power Of Print Entrant McCann Health Insight

20 million girls drop out of school every year. If that wasn’t so, there would be more women in the jury.

Solution

Educate the girl child

 

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The gift-wrap advertisement. https://awards.kyoorius.com/2017/creative/the-gift-wrap-advertisement/ Wed, 07 Jun 2017 11:02:09 +0000 https://awards.kyoorius.com/2017/creative/?p=6970 Power Of Print Entrant FCB Interface Insight

Many people have books that are simply lying at home. So, they either let them get dusty on the shelves or just sell it off for peanuts. But, they do not make any further productive use of these books.

Solution

A small step that will lead to a big change. Ask people to donate their books to these girls and hand over to them, the gift of education.

 

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Her https://awards.kyoorius.com/2017/creative/her/ Wed, 07 Jun 2017 11:01:49 +0000 https://awards.kyoorius.com/2017/creative/?p=6974 Power Of Print Entrant J. Walter Thompson Insight

We have almost become blind to the urgency of girl’s education. The irony is that we stare at the reality everyday and yet are not really alarmed enough to act.

Solution

Campaign acts as a mirror to today’s professional life and tries to visualise a scenario of what would happen to society without women and how much her education contributes to the social fabric.

 

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Scan to donate https://awards.kyoorius.com/2017/creative/scan-to-donate/ Wed, 07 Jun 2017 10:51:13 +0000 https://awards.kyoorius.com/2017/creative/?p=6971 Power Of Print Entrant FCB Interface Insight

Circumstance has trapped the girl child. And the only way out for them is if they get an education. So we chose to show a girl child trapped and thought a way of by which we can demonstrate how your donation can have a direct effect.

Solution

The donation here is just like the Paytm QR code which allows you to instantly make a payment. So we will use the Paytm code of an NGO that educates girl children so the donation directly goes towards educating her.Scan her and you can be the one to change her future.

 

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The Blank Pages https://awards.kyoorius.com/2017/creative/the-blank-pages/ Wed, 07 Jun 2017 10:49:03 +0000 https://awards.kyoorius.com/2017/creative/?p=6963 Power Of Print Entrant Sideways Consulting Insight

20 million girls in our country, drop out of school every year. That’s 20 million girls with with unfulfilled dreams and incomplete stories. Nanhi Kali has done its bit so far, offering help and support to these girls and has inspired many success stories. But there are many many more girls who are in great need. We decided to reserve a little space for these little girls. The catch being that their stories are still full of blank pages. How do we help them fill these blank pages?

Solution

The launch campaign highlights the girls’ unfulfilled dreams and potential through blank pages. We urge and inspire people to donate generously to nanhikali.org and help the girls write many chapters of future success. Eventually over a few weeks, with support and donations, the ad space will be populated with stories of these girls making their mark in the world.

 





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Price Tag https://awards.kyoorius.com/2017/creative/price-tag/ Wed, 07 Jun 2017 10:48:24 +0000 https://awards.kyoorius.com/2017/creative/?p=6961 Power Of Print Entrant Interspace Solution Pvt. Ltd. Insight

People often splurge on luxurious and extravagant products but when it comes to shelling out a little money for a good cause, their fists suddenly tighten up.

Solution

Playing on people’s greed and guilt, this print campaign lets the viewer see the reality of the situation and calls for immediate action towards donation. If you can spend on luxury, why not on a necessity?

 



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You Decide https://awards.kyoorius.com/2017/creative/you-decide/ Wed, 07 Jun 2017 10:45:07 +0000 https://awards.kyoorius.com/2017/creative/?p=6954 Power Of Print Entrant J. Walter Thompson Insight

20 million girls drop out of school every year while people carry on living their lives. This range of ads tells people that they can make a difference.

Solution

This series of ads tells people that their donations can change the future of girls who otherwise would stop going to school.

 



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Mutual Fund https://awards.kyoorius.com/2017/creative/mutual-fund/ Wed, 07 Jun 2017 10:44:43 +0000 https://awards.kyoorius.com/2017/creative/?p=6956 Power Of Print Entrant L & K Saatchi & Saatchi Insight

Today, people invest in mutual fund for their own future benefit. The ad targets these people by provoking them to invest a bit for the uneducated girls’ future too.

Solution

To provoke investors to donate to the cause.

 

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