The strategy was to change slum kids’ preconceptions of what could achieved through education. And we wanted to do this without being preachy, but instead make living examples and positive role models out of their own friends, peers and neighbours. The chosen kids get what they want: Instant fame and respect. And more kids are motivated to stay in school and build a future for themselves.
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20 million girls drop out of school every year. If that wasn’t so, there would be more women in the jury.
Educate the girl child
Many people have books that are simply lying at home. So, they either let them get dusty on the shelves or just sell it off for peanuts. But, they do not make any further productive use of these books.
A small step that will lead to a big change. Ask people to donate their books to these girls and hand over to them, the gift of education.
We have almost become blind to the urgency of girl’s education. The irony is that we stare at the reality everyday and yet are not really alarmed enough to act.
Campaign acts as a mirror to today’s professional life and tries to visualise a scenario of what would happen to society without women and how much her education contributes to the social fabric.
Circumstance has trapped the girl child. And the only way out for them is if they get an education. So we chose to show a girl child trapped and thought a way of by which we can demonstrate how your donation can have a direct effect.
The donation here is just like the Paytm QR code which allows you to instantly make a payment. So we will use the Paytm code of an NGO that educates girl children so the donation directly goes towards educating her.Scan her and you can be the one to change her future.
20 million girls in our country, drop out of school every year. That’s 20 million girls with with unfulfilled dreams and incomplete stories. Nanhi Kali has done its bit so far, offering help and support to these girls and has inspired many success stories. But there are many many more girls who are in great need. We decided to reserve a little space for these little girls. The catch being that their stories are still full of blank pages. How do we help them fill these blank pages?
The launch campaign highlights the girls’ unfulfilled dreams and potential through blank pages. We urge and inspire people to donate generously to nanhikali.org and help the girls write many chapters of future success. Eventually over a few weeks, with support and donations, the ad space will be populated with stories of these girls making their mark in the world.
People often splurge on luxurious and extravagant products but when it comes to shelling out a little money for a good cause, their fists suddenly tighten up.
Playing on people’s greed and guilt, this print campaign lets the viewer see the reality of the situation and calls for immediate action towards donation. If you can spend on luxury, why not on a necessity?
20 million girls drop out of school every year while people carry on living their lives. This range of ads tells people that they can make a difference.
This series of ads tells people that their donations can change the future of girls who otherwise would stop going to school.
Today, people invest in mutual fund for their own future benefit. The ad targets these people by provoking them to invest a bit for the uneducated girls’ future too.
To provoke investors to donate to the cause.
