2013 NOMINEES / Design For Communication

Agency:

Alok Nanda & Company

Client:

Filter

Filter, a design store in Mumbai, introduced a Paan (Betel Leaf) flavoured chocolate. To promote the same, we created a poster that played off on the traditional way a paan is eaten around the country – chewed and then spat out. The poster urged consumers to enjoy the real flavour of Paan without its messy consequences.

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Credits

Creative Director

Alok Nanda

Design Director

Mahesh Ramparia

Designer

Mahesh Ramparia

Copywriter

Alok Nanda

Typographer

Mahesh Ramparia

Printer

Photokina

Client Contact Person

Ritu Nanda
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