Reflections of Music

Coke Studio
To connect with the youth of the youngest country in the world, Coca-Cola India launched Coke Studio – a platform where musicians from diverse genres came together to create unique, never-been-explored fusion music that’s free for all on the internet. Coke Studio Season 2 featured some of the most celebrated musicians in the country, Usha Uthup, Vishal Dadlani, Amit Trivedi. The marketing object of this campaign was to create buzz around Coke Studio artists by engaging young music lovers in a unique way and drive traffic to the MTV show and the micro-site.

Poster Campaign
Coke Studio Season 2 featured some of the most celebrated musicians in the country – Usha Uthup, Vishal Dadlani, Amit Trivedi. We designed a series of innovative posters to promote these artists.

Musical instruments representing various genres were arranged in an abstract pattern. The poster urged people to purchase a Coke can and place it at a designated spot. The reflection of the abstract instrument art on the Coke can resulted into a beautiful portrait of these artists. Simultaneously, the action of placing the can also triggered the embedded sound chip to play the artist’s popular Coke Studio song.