Graphic Design for Communication
Client Vodafone
Brand Vodafone
Agency Ogilvy & Mather Pvt. Ltd.
Description The brief was to dissuade mobile-phone users from texting and driving, thereby curbing the number of fatalities arising due to irresponsible driving.Using the familiar SMS interface, we crafted messages that visually depicted how difficult texting and driving can be. We communicated the main message through a simple headline typed out exactly like a text message and intersected it with emoji icons – of cows, trucks, trees, cyclists, even the occasional Indian elephant on the road – to portray the difficulty one faces while trying to focus on the road and the letters on the phone screen.These posters were put up in parking-lots of malls, residential buildings and commercial complexes.