2016 In-book Winners
CREYATE – Custom Clothing
Retail Design Client Kunal Dudeja, Global Head Brand CREYATE Entrant Restore Design Brief Creyate wanted to craft a store that in all facets is an amplification of its brand philosophy,‘Everyone is an original’.Offering the finest in luxury fabrics and every accoutrement,Creyate crafts clothes for men that not only fit them physically, but also emotionally and...
WROGN
Retail Design Client Anjana Reddy, CEO Brand WROGN, Universal Sportsbiz Pvt Ltd Entrant Restore Design Brief Wrogn wanted to create a store which strongly put forth its philosophy, ‘Question Everything’. The unconventional aspect of brand spoke volumes about its persona and we built that attribute in the store as well. The concept of the store...
IDFC Bank
Retail Design Client Indian Development and Finance Corporation Brand IDFC Bank Entrant I-am Associates Brief IDFC Bank being know within the Indian banking world as the ‘new kid in the financial market’ needed to be different within its services and offering, leveraging the insight of ‘Bankers are product pushers and less of solution providers.’ and...
The State of Architecture: Practices & Processes in India
Wayfinding & Environmental Graphics Client Urban Design Research Institute Brand The State of Architecture Entrant Kahani Designworks Brief Using archival data about the architecture profession, the Urban Design Research Institute wanted to engage the public, civic authorities, students and architects in a dialogue about the role of architecture in the future of urban India. By...
Lokmat Media
Wayfinding & Environmental Graphics Client Lokmat Media Pvt. Ltd. Brand Lokmat Media Pvt. Ltd. Entrant Leaf Design Brief Lokmat is India’s most read regional language newspaper with a mission to “enrich lives by informing, educating, voicing and entertaining.” Our objective was to infuse the power of voice at work and to reinstate its unique culture...
The Legacy Silos
Temporary/Permanent Installations Client Godrej Properties Ltd. Brand The Trees by Godrej Properties Ltd. Entrant Godrej Properties Ltd. Brief As part of the experience centre for The Trees, a regeneration mixed use project at Vikhroli Mumbai, the intent was to introduce the customer to the vast and varied history of the Godrej Group. In collaboration with...
Memoirs of a Nomad
Temporary/Permanent Installations Client Adidas Originals Brand Adidas Originals NMD Entrant Animal Advertising Pvt. Ltd. Brief Influenced by the need for constant movement and travel – within cities and between cities – the consumer is true to themselves, limited by no bounds. Always keeping things moving and always looking for inspiration. We were asked to come...
Balls Worldwide
Temporary/Permanent Installations Client Kartik Ramnathkar Brand Balls Worldwide Entrant Umbrella Design Brief Mumbai has plenty of production houses that churn out TVCs for Indian audiences. In the crowded market of an internationally renowned city known for its evolved advertising and film-making culture, how could we make a new, director-driven film production house stand out? Solution...
The State of Architecture: Practices & Processes in India
Exhibition Design Client Urban Design Research Institute Brand The State of Architecture Entrant Kahani Designworks Brief Using archival data about the architecture profession, the Urban Design Research Institute wanted to engage the public, civic authorities, students and architects in a dialogue about the role of architecture in the future of urban India. Our role was...
The 100 Pipers Guitar Series
Posters (Graphic Design) Client Pernod Ricard India Pvt. Ltd. Brand Seagram’s 100 Pipers Entrant Ogilvy & Mather Brief Seagram’s 100 Pipers was running a promotion at on-trade channels (pubs, bars, restaurants etc.) with the intent of driving trial and consumption. Consumers stood a chance to win an Autographed Fender Guitar (signed by the live band...
A Wedding Card That Sent Girls Back to School
Greeting Cards & Invitations Client Mahindra and Mahindra, Project Nanhi Kali Brand NanhiKali Entrant Famous Innovations Brief The primary task was increase donations so maximum number of girls can be educated and be saved from an early marriage. Also we were tasked to inform more people about Project Nanhi Kali’s efforts and to increase donations...
A Wedding Card That Sent Girls Back to School
Direct Mail Client Mahindra and Mahindra, Project Nanhi Kali Brand NanhiKali Entrant Famous Innovations Brief The primary task was increase donations so maximum number of girls can be educated and be saved from an early marriage. Also we were tasked to inform more people about Project Nanhi Kali’s efforts and to increase donations so that...