2016 In-book Winners – Kyoorius Design Awards

CREYATE – Custom Clothing

admin — Tue, 13 Sep 2016 12:42:40 +0000

Retail Design
Client		Kunal Dudeja, Global Head
Brand		CREYATE
Entrant		Restore Design

Brief		Creyate wanted to craft a store that in all facets is an amplification of its brand philosophy,‘Everyone is an original’.Offering the finest in luxury fabrics and every accoutrement,Creyate crafts clothes for men that not only fit them physically, but also emotionally and psychologically.We created the store to speak volumes about a person’s individuality, which is very close to the brand’s heart.
Solution		Everyone is an original, the retail space had to reflect that idea with the customer at its core. We came up with an inspired solution to not design a store, but an unconventional creative studio; a venue where the journey of the customer is the focus of the process. We created a space which immerses the customer in the beautiful process of designing his clothing.

WROGN

admin — Tue, 13 Sep 2016 12:34:40 +0000

Retail Design
Client		Anjana Reddy, CEO
Brand		WROGN, Universal Sportsbiz Pvt Ltd
Entrant		Restore Design

Brief		Wrogn wanted to create a store which strongly put forth its philosophy, ‘Question Everything’. The unconventional aspect of brand spoke volumes about its persona and we built that attribute in the store as well. The concept of the store was deeply rooted in the brand’s philosophy combined with unique visual elements.
Solution		The design carries the brand’s uncompromising attitude forward, featuring conventional objects as props that assume unconventional functions, orientations and purposes. The merchandise display was specially planned with customised fixtures for denims, accessories and their trademarked products as highlights. An upside down tunnel road and an upside down car on the ceiling bring out the brand core.

IDFC Bank

admin — Tue, 13 Sep 2016 12:24:18 +0000

Retail Design
Client		Indian Development and Finance Corporation
Brand		IDFC Bank
Entrant		I-am Associates

Brief		IDFC Bank being know within the Indian banking world as the ‘new kid in the financial market’ needed to be different within its services and offering, leveraging the insight of ‘Bankers are product pushers and less of solution providers.’ and therefore providing a solution that addresses the above opportunity while building on the brand positioning of “Un-Bank”
Solution		Drawing on our global expertise within the banking design space, we came up with a solution of merging the banking industry & retail industry, placing service first. The key focus was on enhancing customer experience within branches, as well as the working experience for employees. The IDFC Bank branch design revolves around the principles of being Fresh; Professional; Friendly and Approachable.

The State of Architecture: Practices & Processes in India

admin — Tue, 13 Sep 2016 12:16:05 +0000

Wayfinding & Environmental Graphics
Client		Urban Design Research Institute
Brand		The State of Architecture
Entrant		Kahani Designworks

Brief		Using archival data about the architecture profession, the Urban Design Research Institute wanted to engage the public, civic authorities, students and architects in a dialogue about the role of architecture in the future of urban India. By graphically representing historical references and future projections, our brief was to plot, map and chart this information in an immediate, accessible way.
Solution		Plus signs signifying an architectural grid were combined with typography and graphic elements to structure information in the vast space. Our design solution transformed the curved walls into a canvas for critical questions, texts, statistics, chronologies, photographs and architectural highlights. Contrasting scale and symbolic colours guided visitors up the 5 levels following an intuitive path.

Lokmat Media

admin — Tue, 13 Sep 2016 12:13:38 +0000

Wayfinding & Environmental Graphics
Client		Lokmat Media Pvt. Ltd.
Brand		Lokmat Media Pvt. Ltd.
Entrant		Leaf Design

Brief		Lokmat is India’s most read regional language newspaper with a mission to “enrich lives by informing, educating, voicing and entertaining.” Our objective was to infuse the power of voice at work and to reinstate its unique culture across employees, clients and visitors. Lokmat was envisioned as a center of empowerment where each space extended the brand into thoughtfully-designed interactions.
Solution		Keeping the voice as the central theme, we used it to re-connect the enduring back-end processing and publishing with people in editorial offices. We paid tribute to traditional techniques like letterpress/offset printing, type-setting and pagination and instilled local pride using Devnagari script – maximising these elements as carriers and larger metaphors to craft the voice.

The Legacy Silos

admin — Tue, 13 Sep 2016 12:07:48 +0000

Temporary/Permanent Installations
Client		Godrej Properties Ltd.
Brand		The Trees by Godrej Properties Ltd.
Entrant		Godrej Properties Ltd.

Brief		As part of the experience centre for The Trees, a regeneration mixed use project at Vikhroli Mumbai, the intent was to introduce the customer to the vast and varied history of the Godrej Group. In collaboration with artists Ali Akbar Mehta and Vidha Saumya and the Godrej Archives, the GPL Design Studio curated an exhibition documenting the legacy of Godrej.
Solution		The three silos represent the past, present and future of Godrej. The first silo celebrates products as artefacts integrating locks, cupboards, safes with their stories, adding a patina of time and evoking remembrance. The second silo represents the values of the company via the personal stories of its employees. The third silo is forward-looking and a space for contemplation.

Memoirs of a Nomad

admin — Tue, 13 Sep 2016 11:49:09 +0000

Temporary/Permanent Installations
Client		Adidas Originals
Brand		Adidas Originals NMD
Entrant		Animal Advertising Pvt. Ltd.

Brief		Influenced by the need for constant movement and travel – within cities and between cities – the consumer is true to themselves, limited by no bounds. Always keeping things moving and always looking for inspiration. We were asked to come up with an interesting idea for the launch event of the Adidas Originals NMD in Mumbai, India.
Solution		NMD stands for NOMAD. But this ain’t your traditional nomad, this is an urban nomad. A street hound. Big on travel, bright on ideas. Staying true to the spirit of this boundless, timeless adventure – we came up with the idea of ‘Memoirs of an urban nomad’. These are souvenirs from it’s myriad (yet bizarre) escapades, bottled for the launch of the NMD and presented to it’s custodians.

Balls Worldwide

admin — Tue, 13 Sep 2016 11:32:12 +0000

Temporary/Permanent Installations
Client		Kartik Ramnathkar
Brand		Balls Worldwide
Entrant		Umbrella Design

Brief		Mumbai has plenty of production houses that churn out TVCs for Indian audiences. In the crowded market of an internationally renowned city known for its evolved advertising and film-making culture, how could we make a new, director-driven film production house stand out?
Solution		After giving it a lot of thought, we said Balls. Taking our cue from the whacky, unconventional attitude of the Director, Kartik Ramnathkar, the name bounced from our heads in to the brand’s office space. Designed to reflect Kartik’s innovative story telling style, the open plan area a shipping container styled as a washroom, surgical operation lights and a table tennis conference table.

The State of Architecture: Practices & Processes in India

admin — Tue, 13 Sep 2016 10:53:06 +0000

Exhibition Design
Client		Urban Design Research Institute
Brand		The State of Architecture
Entrant		Kahani Designworks

Brief		Using archival data about the architecture profession, the Urban Design Research Institute wanted to engage the public, civic authorities, students and architects in a dialogue about the role of architecture in the future of urban India. Our role was to spatially interpret this story in a way that made it an accessible educational experience for a wide cross-section of visitors.
Solution		We combined plus signs signifying an architectural grid with typography and graphic elements to structure information in the vast space. Our design solution transformed the curved walls into a canvas for critical questions, texts, statistics, chronologies, photographs and architectural highlights. Guided by contrasting scale and symbolic colours visitors followed an intuitive path up the 5 levels.

The 100 Pipers Guitar Series

admin — Tue, 13 Sep 2016 10:50:52 +0000

Posters (Graphic Design)
Client		Pernod Ricard India Pvt. Ltd.
Brand		Seagram’s 100 Pipers
Entrant		Ogilvy & Mather

Brief		Seagram’s 100 Pipers was running a promotion at on-trade channels (pubs, bars, restaurants etc.) with the intent of driving trial and consumption. Consumers stood a chance to win an Autographed Fender Guitar (signed by the live band playing at the venue) on order of 100 Pipers. The brief was to design posters communicating this offer.
Solution		We created a series of three graphic posters. They juxtaposed the guitar with drinking cues: a hand raised in a toast that seems like the upright stem of a guitar, top view of a bar counter with stools arranged like knobs used to tune the instrument, and a hand holding a glass that looks like the stem of a guitar with the table resembling its body.