News – Kyoorius Design Awards

Calligraphy Manuals

admin — Mon, 26 Sep 2016 08:11:01 +0000

Design for Good
Client		Aksharaya Sociey
Brand		Calligraphy Manuals
Entrant		Aksharaya

Brief		The manuals have been appreciated by amateurs & professionals in the industry. Each manual is Bi-lingual & easily affordable so as to reach a wider audience. They serve as educational guides for for students, professionals & enthusiasts of calligraphy, lettering and type-design. This set is one of the few resources in this field, & we hope to enrich this collection with more scripts in the future.
Solution		We collaborated with calligraphers, lettering artists, experts and teachers to design instruction manuals for learning the basics of calligraphy/brush lettering across different Indian scripts – Devanagari, Urdu, Gujarati, Gurmukhi, Kannada and Odia. Each bi-lingual manual includes details about tools, basic strokes and structure of letterforms. The design is simplified, compact and cost-effective.

#GodSaveTheOcean

admin — Mon, 26 Sep 2016 08:06:38 +0000

Design for Good
Client		SPROUTS Environment Trust
Brand		SPROUTS Environment Trust
Entrant		Ogilvy & Mather

Brief		During the Ganesha festival millions of idols are immersed in the sea. The toxins in the paint, like Plaster of Paris, Zinc, Mercury and Lead, used in the making of the idols pollute the water and kill the fish. To generate awareness for the harm we put the ocean through, we had to find a solution that kept the tradition alive and also made it beneficial for the environment.
Solution		Immersing Ganesha idols on immersion day is a 100-year old tradition. To break it would be blasphemous. Every year, SPROUTS Environment Trust conducts massive beach clean up drives. We needed an idea that would stop people from polluting the ocean, in the first place? So that we didn’t have to clean it up. And idols made from fish food was a natural fit and created enough buzz and awareness.

Safe Houses

admin — Mon, 26 Sep 2016 08:04:34 +0000

Design for Good
Client		Plan India
Brand		Safer Cities
Entrant		Company of Design

Brief		Plan India’s Safer Cities program is part of a global initiative by Plan International along with UN-Habitat and Women in Cities International. The goal is to increase safety and access to public spaces for women and girls. In Delhi (the most unsafe city in India), the NGO was looking for an idea that went beyond creating awareness and made a real difference on the ground.
Solution		We came up a unique community-based idea called Safe Houses. We asked select residents to offer their homes as centres of refuge for women and girls. They were verified by the Police and trained in workshops. The houses were marked with the Safer Cities logo in a distinct orange (an auspicious colour used at home entrances). Any woman or girl in trouble could walk into these houses and get help.

The Prodigies of Mother’s Pride

admin — Mon, 26 Sep 2016 07:59:48 +0000

Design for Good
Client		Mother’s Pride
Brand		Mother’s Pride
Entrant		Out of the Box

Brief		Mother’s Pride is India’s most loved preschool, with more than 85 branches and 30,000 children of age group 2-5 years. At Mother’s Pride, every day has been a celebration of childhood. A pioneer in early education, the objective was also to convey the importance of not comparing children with each other, but appreciating and making every child blossom into a confident and happy individual.
Solution		Sitting with the core team of Mother’s Pride, which included early education experts, child psychologists, and teachers, we zeroed in on 30 inherent qualities and talents in children, which are essential for their overall development. We took these 30 important qualities, and turned them into a set of 30 certificates, The Prodigies of Mother’s Pride, which celebrates the geniuses in every child.

Eye Spy Indian Art

admin — Mon, 26 Sep 2016 07:55:46 +0000

Complete Books
Client		Art1st, Takshila Publishing
Brand		Art1st
Entrant		Ishan Khosla Design

Brief		Eye Spy Indian Art is the first children’s book that looks at Modern Indian Art. It is imaginatively presented with an “Eye Spy” game as its basis and traces the development of Indian modern art. It introduces children to eminent artists from art movements and discusses their styles and inspirations. It encourages conceptual thinking and creative expression in children aged 12 and older.
Solution		The teen of today lives in a highly interactive world. To create a book that can not only keep their attention span but also educate them on Indian art was a challenge. We used gamification to make learning fun and interactive — through both the design and illustrations as well as through various elements such as die-cut, perforations, stickers, folds, translucency — to create surprise and joy.

In The News Today

admin — Mon, 26 Sep 2016 07:53:41 +0000

Writing for Brand Expression
Client		Mumbai Press Club
Brand		Mumbai Press Club
Entrant		Open Strategy & Design

Brief		Mumbai Press Club stands for enthusiasm and relentless focus on journalism. Its renewed identity of a lighthouse throwing a beam of light had many relevant principles embedded in it. There was a need to ensure that the brand philosophy was ingrained in the understanding of the brand guidelines.
Solution		Mumbai Press Club stands for enthusiasm and relentless focus on journalism. Its renewed identity of a lighthouse throwing a beam of light had many relevant principles embedded in it. There was a need to ensure that the brand philosophy was ingrained in the understanding of the brand guidelines.

TSM-Find Your True Calling

admin — Mon, 26 Sep 2016 07:49:02 +0000

Writing for Brand Expression
Client		TRUE SCHOOL OF MUSIC
Brand		TRUE SCHOOL OF MUSIC – FIND YOUR TRUE CALLING
Entrant		Dynamite Design

Brief		To Create Awareness about Bodhi – The Knowledge tree, which is the new knowledge management platform for HP MBS. “Bodhi Tree,” is the tree that Buddha sat beneath, under which he gained enlightenment. Since then, the Bodhi Tree has become synonymous with knowledge. The training platform is named Bodhi; a forum for leaders and experts across various fields to speak about their subjects of expertise.
Solution		We created posters with meticulously crafted illustrations of the Bodhi Tree containing hidden messages with it. With intricate illustrations, we showed an eye, mouth and an ear i.e. the 3 senses, through which knowledge is acquired and shared in the process of acquiring greater wisdom.

I am the Bihar Museum

admin — Mon, 26 Sep 2016 07:46:17 +0000

Writing for Branding Schemes
Client		Department of Art, Culture and Youth (DACY), Govt. of Bihar
Brand		Bihar Museum
Entrant		Lopez Design Pvt. Ltd.

Brief		The Bihar Museum’s mission is to bring back the glory of Bihar and to renew pride in the people of Bihar. A world-class institution, the Bihar Museum brand identity had to be simple, universal and carry the essence of Bihar.
Solution		Our strategy for branding the Museum gives it a personalized voice, making it approachable. This is primarily achieved through a booklet ‘I am the Bihar Museum’ which translates the Museum mission and vision as an endearing single person narrative. This subtly engages the Museum in a dialogue with people rather than imposing an “Idea of a Museum” and determines its behavior intuitively.

Birthday Gift

admin — Mon, 26 Sep 2016 07:39:29 +0000

Writing for Poster Design
Client		Healing Touch
Brand		Healing Touch
Entrant		Alok Nanda and Company

Brief		Healing Touch is an NGO that connects underprivileged children in need of medical care to doctors and state-of-the-art facilities, for no charge. Headed by Dr. Mahesh Balsekar, Healing Touch required a poster that highlighted the issue of infant mortality and encouraged donations.
Solution		The poster tugged at the reader’s heartstrings by speaking about the most precious gift a child could receive – the gift of life.

Baloo

admin — Mon, 26 Sep 2016 07:37:40 +0000

Typefaces
Client		Open Source through Google Fonts
Brand		Baloo
Entrant		Ek Type

Brief		The brief was to design a multi-script Indic display type family which would be both serious and fun. A tool for design studios, publishers, agencies, bloggers and anyone who may require a multi-lingual family or a friendly font in their script. It should have its own identity and add visual value to the content for which it will be used. It should also work for both print and digital media.
Solution		Baloo is an affable display type family, a combination of soft and sharp curves give it a look that is carefree yet confident, warm yet entertaining, sprightly yet intelligible. The design is distinctive, heavy and spurless, with a subtle tinge of playfulness. The weight and visual features of Baloo have been designed to be consistent across all nine Indic Scripts and Latin.