Illustration for Design
Client School of Life
Brand School of Life
Entrant Ogilvy & Mather
Brief Our client, School of Life, is a NGO that aims to create a world free of abuse and violence against children. Their main challenge is lack of awareness. Child abuse is rampant in India and many innocent children carry the pain all their lives. We needed communication that would wake people up to the seriousness of this issue.
Solution
 Child abuse leaves a mark on the victim and it changes the way they see themselves. On the outside they seem normal, but deep down the scars remain forever. This sad reality is depicted with the help of portraits of young girls illustrated in typical children’s picture book art style. But on closer inspection we see that their faces are made of the violent acts committed on them.