Posters (Graphic Design)
Client Pernod Ricard India Pvt. Ltd.
Brand Seagram’s 100 Pipers
Entrant Ogilvy & Mather
Brief Seagram’s 100 Pipers was running a promotion at on-trade channels (pubs, bars, restaurants etc.) with the intent of driving trial and consumption. Consumers stood a chance to win an Autographed Fender Guitar (signed by the live band playing at the venue) on order of 100 Pipers. The brief was to design posters communicating this offer.
Solution
 We created a series of three graphic posters. They juxtaposed the guitar with drinking cues: a hand raised in a toast that seems like the upright stem of a guitar, top view of a bar counter with stools arranged like knobs used to tune the instrument, and a hand holding a glass that looks like the stem of a guitar with the table resembling its body.