CARATLANE & DY WORKS BRIEF

BTVi
Jimmy Varghese, Zaheer Merchant		Arthi Sivakumar
Jalpa Shah		Urvi Shah

G.F Smith
Mansi Sharma, Ravinder Soni, Khushboo Gautam		Deepashree Mankar
Prachi Khabaria, Karuna Subbiah, Sneha Dasgupta		Anushree Vaze
Vighnesh Karadkar, Nupur Malekar

LODHA & ALOK NANDA AND COMPANY
Nitya George K, Yadna Kanvinde		Umeshwar
Ribhujit Savio Banerjee, Priyank Bhadkamkar		Faraaz Ahmed Ansari, Priyank Bhadkamkar, Savio Banerjee

PURPOSE CLIMATE LAB
Yashasvi Agrawal, Priya Narayan		Yash Ambre, Karan Lakhe, Bhuvan Bali, Aakash Mejari
Aswirbaad Das, Ashwini Raorane, Avishkar Ahire, Amit Bisht		Arshia Jain, Prachi Gupta, Sneha Iyer, Apurva Desai

Vineet Mahajan is one of the country’s most awarded and feted creative professionals. That’s why The Economic Times chose him as one of the ‘Hottest Young Creatives’ and he got showcased in CNBC’s ‘Young Turks’.

As Head of Art, Vineet is based in Mumbai. But as Contract’s art czar, he divides his time between all three Contract offices. A Bachelor of Fine Arts by education, Mahajan – not surprisingly – likes to see the world from an artist’s viewpoint – a canvas where everything is grist to his mill.

Vineet’s legendary hunger for metal has earned him a reputation that would do a mineralogist’s CV proud: a Gold and over 15 metals at International Advertising shows such as Cannes, One Show, Andys and Spikes, along with well over three dozen awards at Indian advertising shows.

His campaigns have featured in Communication Art, The Work, Archive, Campaign Brief Asia and The Ogilvy Red Hot Book.
In his 16 years in advertising, that includes stints at Ogilvy and McCann, Vineet has worked on a plethora of categories. Some of his famous campaigns are Nescafe- Know Your Neighbours and My First Cup, Videocon Brand Identity relaunch, Aircel 3G Upload Anything and multiple campaigns on Coke.

Manjiri has been a creator all her life and an experienced design professional for the past 25 years. With a passion for strategic design that delivers simple, relevant, good-looking (and sometimes quirky) solutions, she has worked on more than 200 projects, mainly in the music, entertainment, hospitality and technology sectors; all resulting in exciting audience experiences.

A graduate of the National Institute of Design, Manjiri started her career at Titan Industries, Bangalore. Her love for music brought her to Sony Music, Mumbai as their Creative Head. She quit Sony Music to set up Mangoblossom Design, a media-neutral branding and communication design practice in Mumbai.

Manjiri has been a proud recipient of prestigious honours including the Kyoorius Awards.

Eligibility

Young working professionals or full-time design students aged 26 and below i.e. born after 3 June 1990 can enter the Kyoorius New Blood Awards.

Key dates

Start work on the briefs: Today
Entry collection opens: 15 February 2016
Entry deadline: 10 April 2016

Before you enter

• Check this year’s briefs and deliverables for each brief
• Familiarise yourself with the rules
• Review the material requirements for your category by downloading the brief of your choice
• Each brief comes with its own brief pack, full of useful things like background information and brand logos. Make sure you download it

Submitting your entries

• All entries must be submitted online – so make sure you familiarise yourself with the submission guide
• The submission guide and requirements for each brief is different and has been mentioned with the brief
• All supporting materials and hard copies (where relevant) must be couriered to the collection centers by 10 April 2016

Entries collection centre

2-5, 2nd Flr, Kohinoor Estate, 165 Tulsi Pipe Road, Lower Parel, Mumbai 400013. Tel: +91.22.42363600

If you are unable to send your physical submission to Mumbai – please reach out to us using the online submission system and ‘Ask a question’.

Winnings & the Awards Night

1. The winning entry in each category will receive
   – A gorgeous Red Elephant which you pick up at the Kyoorius Awards Night
   – A cash prize of INR 50,000/-
   – One student pass for Kyoorius Designyatra 2016
   – Entry feature in the Kyoorius Awards Annual
   – Right to use the relevant Red Elephant Mark
2. All nominations will receive
   – Entry feature in the Kyoorius Awards Annual
   – One certificate for each of the entrants (if part of a team)
3. All nominations will be announced via awards.kyoorius.com or in the month of May 2016
4. The awards night will be held on 3 June 2016.

Read the full Terms and Condition

The color black helps in reducing the bulk of the design at same time helping the design merge with very environment in which it is going to be placed. The form is inspired from a shell and the subtle lines of the stand are a pure abstract of the lines found on the face of the shell, yet maintaining the visual harmony. The blue accents help create a divide between the face of the purifier and the interface of it while making the design more intuitive to use.

The design is symmetric and balanced with the spout blending away into the body. The spout has a concave surface, which shows the flow of the water and gives the user an experience of a beautiful fountain.

The stand has a nice play with the upper body of the purifier due to the voids between the rods though it appears to be like a spring it will be hardened and black chrome plated.

The form is designed by the inspiration of a pregnant woman. This new wall mounted Kent GENISIS water purifier contains a container, which is as protective and as caring as a mother’s womb. The container is very well shielded and it contains incubated and pure water, similar to a baby in the womb. It evokes emotions of care, calmness, silence and innocence. The pure water in the container is surrounded with sophisticated space so as to depict care for pure water in the container. The water provided by this sphere like container will be as pure as a new born healthy and well protected baby. The transparent and slightly protruding form of the sphere like container emphasizes the overall purifier to attract users by which they may get the sense of crystal clear pure water provided by KENT RO + UV technology.

This outstanding design for KENT RO + UV water purifier shows a descent and innocent image which stands alone in the crowd.

2. Metamorphosis.
Metamorphosis is the process of transformation. This illustration depicts the natural transformation of fruits (pineapple) from flowers. The transformation is the transition from the soft and delicate flowers to the tough and sturdy pineapple. The bird symbolizes the natural processes of pollination and regeneration, sucking nectar from flowers and nourishment from fruits. Thus signifying the soft and tough quality of the naturally created ‘Stone Paper’.

“jeans” – appeals more to the youth, soo the logo also should be related to the young mass, logo should be bit rough-but strong enough to stand out, bit odd- but unique bit simple but dynamic …which connect the young generation who take a step forward in a trendy happening world .

So my logo is all about our infinite bond in our dazzling period of life ,with jeans…our college time, friendship , break ups, attechments, coffees, failures and new rise ups. The endless bond I can say .. with elegance, trend and happiness I tried to create logo of “LP Jeans”.