Black Elephant, Blue Elephant & In-Book Winners 2018

BLACK ELEPHANT



#FuelForTheRealFit Client: PepsiCo India Brand: Quaker Oats Entrant: BBDO India		The Story Of Kaveri Client: reforestindia.in Brand: reforestindia.in Entrant: Early Man Film


#HoliNotHooliganism Client: Reliance General Insurance Brand: Reliance General Insurance Entrant: Ogilvy & Mather		Sindhoor Khela – No Conditions Apply Client: Times Group Brand: The Times Of India Entrant: FCB India Group


Vodafone Sakhi Client: Vodafone India Brand: Vodafone India Entrant: Ogilvy & Mather

ADVERTISING





Press Advertising Tea Society Client: Amar Tea Pvt. Ltd Brand: Society Tea Entrant: Black Swan Life Communications		Press Advertising Donate Organs – In The Womb Client: MFJCF Brand: Organ Donation & Tissue Project Entrant: Dentsu Impact



Press Advertising Equal Comfort Client: Hitachi Air Conditioner Brand: Hitachi Entrant: Dentsu Impact		Press Advertising The Web Cam Sticker Against Social Media Client: Sona Papers Brand: Sona Papers Entrant: Famous Innovations





Ambient: P.O.P. and In-Store Rock Heavy Client: Dogkart Brand: dogkart.in Entrant: Dentsu Impact		Poster Advertising – Free Format Pet Friendly Bar Client: Zoobar Brand: Zoobar Entrant: tbwa\India



Poster Advertising – Interactive Sites #HoliNotHooliganism Client: Reliance General Insurance Brand: Reliance General Insurance Entrant: Ogilvy and Mather		Ambient: P.O.P. and In-Store Rivers In a Bottle Client: Livpure Water Purifiers Brand: Livpure Water Purifiers Entrant: Famous Innovations


Ambient: Billboards and Travel Hyundai Swachh Can Client: Hyundai Motor India Brand: Hyundai Swachh Can Entrant: Innocean Worldwide Communication		Ambient: P.O.P. and In-Store Don’t Eat The News Client: Religare Health Insurance Brand: Religare Health Insurance Entrant: Famous Innovations



Ambient: Experiential & Installations The Blind Faith Upgrade Client: Hotel Ramada Ajmer Brand: Ramada Hotels Entrant: Isobar India		Ambient: Experiential & Installations Hyundai Swachh Can Client: Hyundai Motor India Brand: Hyundai Swachh Can Entrant: Innocean Worldwide Communication



Ambient: Billboards and Travel Tea Society Client: Amar Tea Pvt Ltd Brand: Society Tea Entrant: Black Swan Life Communications		Ambient: Experiential and Installations Akanksha Placement Surprise Client: The Akanksha Foundation Brand: The Akanksha Foundation Entrant: Ogilvy and Mather


Integrated Campaign Led By Outdoor #ReleaseThePressure Client: PepsiCo India Brand: Mirinda Entrant: BBDO India		Integrated Campaign Led By Outdoor #HoliNotHooliganism Client: Reliance General Insurance Brand: Reliance General Insurance Entrant: Ogilvy & Mather





Art Direction for Poster Advertising Pet Friendly Bar Client: Zoobar Brand: Zoobar Entrant: tbwa\India		Art Direction for Poster Advertising Ultra Thin Client: Reckitt Benckiser Brand: Durex Entrant: Famous Innovations





Illustration for Advertising Equal Comfort Client: Hitachi Brand: Hitachi Air Conditioners Entrant: Dentsu Impact		Digitally Enhanced Illustration for Advertising Poster Client: PN Gadgil & Sons Brand: PN Gadgil & Sons Entrant: Ideas at Work Advertising



Photography for Advertising Tea Society Client: Amar Tea Pvt. Ltd Brand: Society Tea Entrant: Black Swan Life Communications		Typography for Advertising The Retired Typist Client: Allied Blenders and Distillers Pvt. Lts Brand: Officer’s Choice Blue Entrant: The Max



Typography for Advertising The Voice of The Yarn Client: Tuni Textiles Brand: Tuni Textiles Entrant: Famous Innovations





Radio Advertising 1-30 Sec BBC First: Sholay Client: Zee Cafe Brand: BBC First Entrant: Zee Cafe		Radio Advertising 1-30 Sec BBC First: Deewar Client: Zee Cafe Brand: BBC First Entrant: Zee Cafe



Innovative Use Of Radio 5 Minute Ko 5 Minute Banaate Hain Client: Google Maps Brand: Google Maps Entrant: Music Broadcast		Radio Advertising Campaigns SuperFan Radios Client: Vodafone India Brand: Vodafone India Entrant: Ogilvy & Mather



Radio Advertising Campaigns 56 Inch Ka Seena Client: Dixcy Scott Brand: Dixcy Scott Entrant: Ogilvy & Mather		Radio Advertising Campaigns BBC First: Radio Campaign Client: Zee Cafe Brand: BBC First Entrant: Zee Enterprises Entertainment



Direction for Sonic Advertising (Including Radio) 56 Inch Ka Seena Client: Dixcy Scott Brand: Dixcy Scott Entrant: Ogilvy and Mather		Casting and Performance for Sonic Advertising (Including Radio) Bakra Client: Truworth Healthcare Brand: Truworth Healthcare Entrant: River



Radio Advertising (31-60 seconds) 56 Inch Ka Seena: Office Client: Dixcy Scott Brand: Dixcy Scott Entrant: Ogilvy & Mather		Radio Advertising (31-60 seconds) 56 Inch Ka Seena: Juicy Sweet Client: Dixcy Scott Brand: Dixcy Scott Entrant: Ogilvy & Mather



Radio Advertising (31-60 seconds) 56 Inch Ka Seena: Pretty Stranger Client: Dixcy Scott Brand: Dixcy Scott Entrant: Ogilvy & Mather





Writing for Poster Advertising Coffee’s Perfect Partner Client: Snapin – Duval Enterprises Brand: Snapin Coffee Sprinkles Entrant: Famous Innovations		Writing For Film Advertising (Branded Content – Long Form) Girliyapa and Whisper’s Sit Improper Client: P&G India Brand: Whisper Entrant: The Viral Fever



Writing For Film Advertising (Branded Content – Long Form) Kaano Se Dekho City Client: Radio City Brand: Radio City Entrant: Radio City		Writing for Film Advertising (TV) PG Client: Nestle Brand: Maggi Noodles Entrant: Publicis Ambience



Writing for Film Advertising (TV) Delhi Client: Make My Trip Brand: Make My Trip Entrant: Publicis Ambience		Writing for Film Advertising (TV) Acting Adda Client: Tata Sky Brand: Tata Sky Entrant: Ogilvy and Mather



Writing for Film Advertising (Branded Content- Long Form) Gift Them Dreams Client: Lenovo Brand: Make My Trip Entrant: Ogilvy and Mather		Writing for Film Advertising (Branded Content- Long Form) Acting Adda Client: Tata Sky Brand: Tata Sky Entrant: Ogilvy and Mather



Writing for Film Advertising (TV) Sony LIV – Cricket Client: Sony Network Brand: Sony LIV Entrant: Conversation Films		Writing for Film Advertising (TV) #FuelForTheRealFit Client: PepsiCo India Brand: Quaker Oats Entrant: BBDO India





Ad/ Promotional Film 1 – 30 sec Make The Most Of Now: Maps Client: Vodafone India Brand: Vodafone India Entrant: Ogilvy & Mather		Ad/ Promotional Film (61+ seconds) Zee TV- Aaj Likhenge Kal Client: Zee Entertainment Enterprises Limited Brand: Zee TV Entrant: Zee Entertainment Enterprises Limited



Ad/Promotional Film (61+ seconds) Women’s Day Client: SonyLIV Brand: SonyLIV Entrant: Publicis Ambience Mumbai		Ad/Promotional Film (61+ seconds) SonyLIV: Cricket Client: Sony Network Brand: SonyLIV Entrant: Conversation Films Mumbai



Ad/Promotional Film (61+ seconds) Rakshabandhan Client: Amazon India Brand: Amazon Entrant: Ogilvy Bangalore		Ad/Promotional Film (61+ seconds) Vodafone #LookUp – Friendship Day Client: Vodafone India Pvt. LTD Brand: Vodafone Entrant: Ogilvy & Mather


Ad/Promotional Film (61+ seconds) CEO Client: Hindustan Unilever Brand: Brooke Bond Red Label Entrant: Ogilvy & Mather		Ad/Promotional Film (61+ seconds) Cancer Fund Client: HDFC Mutual Funds Brand: HDFC Entrant: Radhika Produces Films


Ad/Promotional Film 31 – 60 sec Milton Leak Lock Client: Hamilton Housewares Private Limited Brand: Milton Entrant: Ogilvy & Mather		Ad/Promotional Film 31 – 60 sec Tea Society Client: Amar Tea Pvt. Ltd Brand: Society Tea Entrant: Black Swan Life Communications



Ad/Promotional Film 31 – 60 sec Delhi Client: Make My Trip Brand: Make My Trip Entrant: Publicis Ambience Mumbai		Ad/Promotional Film 31 – 60 sec Think Equity. Think Motilal Oswal. Client: Motilal Oswal Financial Services Brand: Motilal Oswal Entrant: Motilal Oswal Asset Management Company



Ad/Promotional Film 31 – 60 sec Market Client: Pidilite Industries Brand: Fevicol Marine Entrant: Ogilvy and Mather		Ad/ Promotional Film 61+ sec Tea Society Client: Amar Tea Pvt. Ltd Brand: Society Tea Entrant: Black Swan Life Communications


Ad/ Promotional Film 61+ sec Start Something Epic Client: Tinder LLC Brand: Tinder Entrant: Tinder LLC		Ad/ Promotional Film 61+ sec Khushi Ke Aansu Client: AXIS Mutual Fund Brand: AXIS Mutual Fund Entrant: The Womb



Ad/ Promotional Film 61+ sec #FuelForTheRealFit Client: PepsiCo India Brand: Quaker Oats Entrant: BBDO India		Ad/ Promotional Film 61+ sec #HomesNotShowrooms – No Daddy Client: Asian Paints Brand: Asian Paints Entrant: Ogilvy and Mather: Mumbai



Ad/ Promotional Film (61+ seconds) Zee TV- Aaj Likhenge Kal Client: Zee Entertainment Enterprises Brand: Zee TV Entrant: Zee Entertainment Enterprises		Ad/ Promotional Film (61+ seconds) Savlon Maa TVC Client: ITC Savlon Brand: Savlon Entrant: Ogilvy & Mather


Ad/ Promotional Film (61+ seconds) Acting Adda – Roleplay Client: Tata Sky Brand: Tata Sky Entrant: Ogilvy & Mather		Ad/ Promotional Film (61+ seconds) Lag Ja Gale Client: Saregama India Brand: Carvaan Entrant: The Womb



Ad/ Promotional Film (61+ seconds) Last Laugh Client: Indian Association of Palliative Care (IAPC) Brand: IAPC Entrant: Medulla WYP Network		Ad/ Promotional Film (61+ seconds) Letters To My Son Client: FDC India Limited Brand: The Audacious Project Entrant: The Audacious Project


Ad/ Promotional Film (61+ seconds) Whisper #SitImproper Client: Proctor & Gamble Brand: Whisper Entrant: 10 Films Mumbai		Use of Second Screens Vodafone #LookUp – Friendship Day Client: Vodafone India Pvt. Ltd. Brand: Vodafone Entrant: Ogilvy and Mather


Other Screens Ad/ Promotional Films #IWillDriveYouHome Client: ICICI LOMBARD Brand: ICICI LOMBARD Entrant: Ogilvy and Mather		Ad/ Promotional Film Campaign Wildstone “Kunal” Campaign Client: Monroe Brand: Wildstone Entrant: Brand David Communications


Ad/ Promotional Film Produced Under Rs 10 Lakh Manforce #ShutThePhoneUp Client: Mankind Pharma Brand: Manforce Entrant: ADK-Fortune Communications		Ad/ Promotional Film Produced Under Rs 10 Lakh Trending Blockbusters Client: bookmyshow.com Brand: Book My Show Entrant: Book My Show





Fiction Show- Campaign Torrents Morghulis Client: Star India Pvt. Ltd. Hotstar Brand: Hotstar Entrant: Hotstar		Fiction Show (1-30 seconds) Paramavtar Shri Krishna – Kalia Mardan Client: ZEEL Brand: Zee Entrant: ZEEL



Non Fiction Show (1-30 seconds) UNPUBLISHED Client: National Geographic Brand: National Geographic Entrant: Fox Network Group





Non-Fiction up to 5 mins The Exam Sale Client: Mondelez-Bournvita Beverages Brand: Bournvita Entrant: Ogilvy and Mather		Non-Fiction up to 5 mins Savlon Haath Se Baat Client: ITC Savlon Brand: Savlon Entrant: Ogilvy and Mather



Fiction over 5 mins Honest House Parties Client: Bacardi India Brand: Bacardi Entrant: All India Bakchod		Fiction over 5 mins Short Films that take on Bollywood Blockbusters Client: Pernod Richard India Pvt. Ltd Brand: Royal Stag Entrant: River Delhi



Non-Fiction up to 5 mins Mangalore: The Sky and The Sea Client: Swastika Holiday Solutions Brand: Swastika Holiday Solutions Entrant: Luke Sydney Mumbai		Non-Fiction up to 5 mins Last Laugh Client: Indian Association of Palliative Care (IAPC) Brand: IAPC Entrant: Medulla WYP Network



Non-Fiction up to 5 mins Letters to My Son Client: FDC India Limited Brand: The Audacious Project Entrant: The Audacious Project		Non-Fiction Over 5 Minutes I Can You Can Client: Cipla Health Brand: Nicotex Entrant: m/SIX/Mumbai



Fiction Over 5 minutes HP Paro Client: HP Inc Brand: HP Entrant: Electric Dreams Film Company		Live Experience Savlon ID Guard Client: ITC Savlon Brand: Savlon Entrant: Ogilvy and Mather



Live Experience Sindhoor Khela: No Conditions Apply Client: Times of India Brand: TOI Entrant: FCB India		Live Experience The Exam Sale Client: Mondelez Bournvita Beverages Brand: Bournvita Entrant: Ogilvy & Mather



Live Experience Last Laugh Client: Indian Association of Palliative Care (IAPC) Brand: IAPC Entrant: Medulla WYP Network		Live Experience #IWillDriveYouHome Client: ICICI LOMBARD Brand: ICICI LOMBARD Entrant: Ogilvy and Mather



Topical Branded Content and Entertainment Vodafone #LookUp – Friendship Day Client: Vodafone India Brand: Vodafone Entrant: Ogilvy and Mather





Cinematography for Film Advertising PUMA: Run The Streets (India) Client: PUMA Brand: PUMA Entrant: Loudmouth Film		Cinematography for Film Advertising Tea Society Client: Amar Tea Pvt. Ltd Brand: Society Tea Entrant: Black Swan Life Communications



Cinematography for Film Advertising The Story Of Kaveri Client: reforestindia.in Brand: reforestindia.in Entrant: Early Man Film		Cinematography for Film Advertising Letters To My Son Client: FDC India Limited Brand: The Audacious Project – Mumbai Entrant: The Audacious Project – Mumbai



Cinematography for Film Advertising Jeep – Fables of India Client: Jeep India Brand: The Hindu Entrant: 10 Films		Direction for Film Advertising HP Paro Client: HP Inc Brand: HP Entrant: Electric Dreams Film Company



Direction for Film Advertising Sony Max 2: Kuch Filmon Ka Jaadu Kabhi Kam Nahi Hota Hai Client: Sony Pictures Brand: Sony Pictures Entrant: Electric Dreams Film Company		Direction for Film Advertising The Story Of Kaveri Client: reforestindia.in Brand: reforestindia.in Entrant: Early Man Film



Direction for Film Advertising Letters To My Son Client: FDC India Limited Brand: The Audacious Project – Mumbai Entrant: The Audacious Project – Mumbai		Editing for Film Advertising PUMA Run The Streets (India) Client: Puma Brand: Puma Entrant: Loudmouth Film



Editing for Film Advertising The Story of Kaveri Client: reforestindia.in Brand: reforestindia.in Entrant: Early Man Film		Production Design for Film Advertising A Perfect Short Film Client: Pernod Ricard Brand: Pernod Richard Entrant: Early Man Film



Production Design for Film Advertising The Story of Kaveri Client: reforestindia.in Brand: reforestindia.in Entrant: Early Man Film		Sound Design for Film Advertising Inside Eeksaurus Client: Studio Eeksaurus Productions Brand: Studio Eeksaurus Productions Entrant: Studio Eeksaurus Productions



Special Effects for Film Advertising Cadbury Silk Ballad Client: Cadbury Silk Brand: Cadbury Silk Entrant: Ogilvy and Mather		Use of Music for Film Advertising ISL ATK Client: Star India Brand: Star India Entrant: Oink films



Use of Music for Film Advertising PUMA Run The Streets (India) Client: Puma Brand: Puma Entrant: Loudmouth Film		Use of Music for Film Advertising A Perfect Short Film Client: Pernod Ricard Brand: Pernod Ricard Entrant: Early Man Film



Use of Music for Film Advertising Jabong Spring Summer Runway 2018 Client: Jabong Brand: Jabong Entrant: Asylum Films		Use of Music for Film Advertising The Story Of Kaveri Client: reforestindia.in Brand: reforestindia.in Entrant: Early Man Films



Casting for Film Advertising Acting Adda Client: Tata Sky Brand: Tata Sky Entrant: Ogilvy and Mather		Animation for Film Advertising Absolut Volga Client: Krok International Animated Film Festival Brand: Absolut Entrant: Studio Eeksaurus Productions



Animation for Film Advertising Inside Eeksaurus Client: Studio Eeksaurus Productions Brand: Studio Eeksaurus Productions Entrant: Studio Eeksaurus Productions		Animation for Film Advertising Bajaj Electricals: Magic of Light Client: Bajaj Electricals Brand: Bajaj Electricals Entrant: HUNGRY Films



TV and Cinema Title Sequences BREATHE Client: Abundantia Entertainment Brand: Amazon Prime Video Entrant: Trigger Happy Entertainment





Direct Integrated Campaign #ReleaseThePressure Client: PepsiCo India Brand: Mirinda Entrant: BBDO India		Direct Integrated Campaign Vodafone Sakhi Client: Vodafone India Brand: Vodafone India Entrant: Ogilvy & Mather



Direct Integrated Campaign Adopt The Banner Client: World For All Brand: World For All Entrant: FCBIndia Group		Direct Integrated Campaign Sindoor Khela – No Conditions Apply Client: Times of India Brand: Times of India Entrant: FCBIndia Group



Direct Response – Film Advertising Savlon Haath Se Baat (Film) Client: ITC Savlon Brand: Savlon Entrant: Ogilvy and Mather		Direct Innovation Vodafone Sakhi Client: Vodafone India Brand: Vodafone India Entrant: Ogilvy and Mather



Direct Response – Poster Advertising Sindoor Khela – No Conditions Apply Client: Times of India Brand: Times of India Entrant: FCBIndia Group		Direct Response – Ambient Akanksha Placement Surprise Client: The Akanksha Foundation Brand: The Akanksha Foundation Entrant: Ogilvy and Mather



Direct Response – Ambient The Exam Sale Client: Mondelez- Bournvita Beverages Brand: Bournvita Entrant: Ogilvy & Mather		Direct Response – Ambient Vodafone Eco-Pond Client: Vodafone India Brand: Vodafone India Entrant: Ogilvy & Mather



Direct Response – Ambient Savlon Haath Se Baat Client: ITC Savlon Brand: Savlon Entrant: Ogilvy & Mather		Direct Response – Ambient Maserati in Paper Client: Top Gear Brand: Top Gear Entrant: Cocktail Art Co. & Artificial Reality

Direct Response – Ambient Savlon ID Guard Client: ITC Savlon Brand: Savlon Entrant: Ogilvy & Mather		Direct Response- Ambient Sindoor Khela – No Conditions Apply Client: Times of India Brand: Times of India Entrant: FCBIndia Group



Direct Response- Ambient Rivers in a Bottle Client: Livpure Water Purifiers Brand: Livpure Entrant: Famous Innovations		Direct Mail- Low Volume The Progressive Report Card Client: KaEdu Associates Brand: KaEdu Associates Entrant: Dentsu Webchutney



Direct Mail – Medium Volume The Web Cam Sticker Against Social Media Client: Sona Papers Brand: Sona Papers Entrant: Famous Innovations		Direct Mail – Low Volume Rivers in a Bottle Client: Livpure Water Purifiers Brand: Livpure Entrant: Famous Innovations



Direct Mail- Very Low Volume The Master Stroke Client: DOMS Stationery Brand: DOMS Entrant: Famous Innovations		Direct Acquisition and Retention Vodafone Sakhi Client: Vodafone India Brand: Vodafone India Entrant: Ogilvy & Mather



Direct Innovation Savlon ID Guard Client: ITC Savlon Brand: Savlon Entrant: Ogilvy & Mather		Direct Innovation THE QUICK DRY DEMO SHADE CARD Client: Shalimar Paints Brand: Shalimar Paints Entrant: Dentsu Impact



Direct Innovation The Progressive Report Card Client: KaEdu Associates Brand: KaEdu Associates Entrant: Dentsu Webchutney		Direct Innovation Dare or Stay There Client: Star India Pvt. Ltd. Hotstar Brand: Hotstar Entrant: Hotstar



Direct Innovation Blink to Speak Client: Asha Ek Hope Foundation Brand: Asha Ek Hope Foundation Entrant: tbwa\India		Direct Innovation Rivers in a Bottle Client: Livpure Water Purifiers Brand: Livpure Entrant: Famous Innovations





Integrated Campaign Last Laugh Client: Indian Association of Palliative Care (IAPC) Brand: IAPC Entrant: Medulla WYP Network		Integrated Campaign Amazon Chonkpur Cheetas Client: Amazon India Brand: Amazon India Entrant: Ogilvy & Mather



Integrated Campaign The Other Men In Blue Client: IndusInd Bank Brand: IndusInd Entrant: Dentsu Webchutney		Innovative Media Vodafone Sakhi Client: Vodafone India Brand: Vodafone India Entrant: Ogilvy & Mather



Innovative Media Rivers in a Bottle Client: Livpure Water Purifiers Brand: Livpure Entrant: Famous Innovations		Innovative Media Don’t Eat The News Client: Religare Health Insurance Brand: Religare Health Insurance Entrant: Famous Innovations



Use of Experiential Marketing Last Laugh Client: Indian Association of Palliative Care (IAPC) Brand: IAPC Entrant: Medulla WYP Network





Poster and Outdoor Advertising #HoliNotHooliganism Client: Reliance General Insurance Brand: Reliance General Insurance Entrant: Ogilvy & Mather		Digital Media #IWillDriveYouHome Client: ICICI LOMBARD Brand: ICICI Entrant: Ogilvy & Mather



Digital Media The Stand Up Project Client: The Stand Up Project Brand: The Stand Up Project Entrant: Avakkai Films		Digital Media #LForLove Client: Love Matters India Brand: Love Matters India Entrant: Ogilvy & Mather



Digital Media #HoliNotHooliganism Client: Reliance General Insurance Brand: RGI Entrant: Ogilvy and Mather		Film Advertising The Story Of Kaveri Client: reforestindia.in Brand: reforestindia.in Entrant: Early Man Film



Integrated Media #ReleaseThePressure Client: PepsiCo India Brand: Mirinda Entrant: BBDO India





Advertising & Marketing Communications – Brand Manforce #ShutThePhoneUp Client: Mankind Pharma Brand: Manforce Entrant: ADK – Fortune Communications		Advertising & Marketing Communications – Brand Vodafone Sakhi Client: Vodafone India Brand: Vodafone India Entrant: Ogilvy & Mather



Advertising & Marketing Communications – Brand CEAT Safety Grip Client: RPG Group Brand: CEAT Entrant: Ogilvy & Mather		Advertising & Marketing Communications – Brand Blink to Speak Client: Asha Ek Hope Foundation Brand: Asha Ek Hope Foundation Entrant: tbwa\India



Advertising & Marketing Communications – Brand #ReleaseThePressure Client: PepsiCo India Brand: Mirinda Entrant: BBDO India		Advertising & Marketing Communications – Brand #HoliNotHooliganism Client: Reliance General Insurance Brand: Reliance General Insurance Entrant: Ogilvy & Mather


Advertising & Marketing Communications – Brand Rivers In A Bottle Client: Livpure Water Purifiers Brand: Livpure Entrant: Famous Innovations		Advertising & Marketing Communications – Brand The Master Stroke Client: DOMS Stationery Brand: DOMS Entrant: Famous Innovations


Advertising & Marketing Communications – Brand Sindoor Khela – No Conditions Apply Client: Times of India Brand: Times of India Entrant: FCBIndia Group		Advertising & Marketing Communications – Brand #ThingsDon’tJudge Client: Flipkart India Brand: Flipkart Entrant: BBDO India



Advertising & Marketing Communications – Brand #IWillDriveYouHome Client: ICICI Lombard Brand: ICICI Entrant: Ogilvy & Mather		Advertising & Marketing Communications – Not for Profit Last Laugh Client: Indian Association of Palliative Care (IAPC) Brand: Indian Association of Palliative Care (IAPC) Entrant: Medulla WYP Network



Advertising & Marketing Communications – Not for Profit The Stand Up Project Client: The Stand Up Project Brand: The Stand Up Project Entrant: Avakkai Films		Advertising & Marketing Communications – Not for Profit Akanksha Placement Surprise Client: The Akanksha Foundation Brand: The Akanksha Foundation Entrant: Ogilvy & Mather



Advertising & Marketing Communications – Not for Profit Chal Rang De Client: Fruitbowl Digital Brand: Fruitbowl Digital Entrant: Fruitbowl Digital		Advertising & Marketing Communications – Not for Profit Blink To Speak Client: Asha Ek Hope Foundation Brand: Asha Ek Hope Foundation Entrant: tbwa\India


Advertising & Marketing Communications – Not for Profit #LForLove Client: Love Matters India Brand: Love Matters India Entrant: Ogilvy & Mather

DIGITAL





Animation and Illustration for Digital Marketing: Social Media Posts 30 Years of GIF Client: ScoopWhoop Brand: ScoopWhoop Entrant: Dentsu Webchutney		Animation and Illustration for Digital Marketing: Websites Shut The Fake Up Client: Fastrack Brand: Fastrack Entrant: Titan Corporate Limited



Sound Design and Use of Music for Digital Marketing: Social Media Posts Attain Nirvana Client: Marriot International Brand: Marriot International Entrant: Ogilvy & Mather





User Interface Design: Websites Website Design- UX/UI for a news portal Client: Deccan Herald Brand: Deccan Herald Entrant: Lollypop Design Studio		User Interface Design: Mobile Programming Hub- Mobile App UI Design Client: Nexino Labs Private Limited Brand: Nexino Labs Entrant: ProCreator Solutions



Connected Products Wipro Autoinsights Client: Wipro Tech Brand: Wipro Entrant: Wipro Digital





Integrated Digital Campaigns Breaking The Deafening Silence – Mirinda Release The Pressure Client: PepsiCo India Brand: Mirinda Entrant: Mindshare		Integrated Digital Campaigns Flipkart #PenguinDads Client: Flipkart Internet Pvt. Ltd. Brand: Flipkart Entrant: Dentsu Webchutney


Integrated Digital Campaigns #ReleaseThePressure Client: PepsiCo India Brand: Mirinda Entrant: BBDO India		Integrated Digital Campaigns #HoliNotHooliganism Client: Reliance General Insurance Brand: Reliance General Insurance Entrant: Ogilvy & Mather



Digital Branded Film Content & Entertainment Doors of India Client: TATA Pravesh Brand: TATA Pravesh Entrant: Hungama Digital Services		Digital Branded Film Content & Entertainment Doppelgangers Client: Red Bull Brand: Red Bull Entrant: Supari Studios



Intergrated Digital Campaign #ChangeHerNot Client: Zee TV Brand: Zee TV Entrant: ZEEL		Digital Branded Film Content & Entertainment Last Laugh Client: Indian Association of Palliative care (IAPC) Brand: IAPC Entrant: Medulla WYP Group



Digital Branded Film Content and Entertainment Bournvita ‘The Exam Sale’ Client: Mondelez Bournvita Beverages Brand: Bournvita Entrant: Ogilvy & Mather		Websites Doors of India Client: Tata Pravesh Brand: Tata Pravesh Entrant: Hungama Digital Services



Tactical Digital Marketing Padmavat Missing Letters Client: bookmyshow.com Brand: Book My Show Entrant: Book My Show		Tactical Digital Marketing Project Re-Search: The Blue Whale Challenge Client: The Colour Of Grey Cells Brand: The Colour Of Grey Cells Entrant: Dentsu Webchutney



Digital Installations Google Maps: Look Before You Leave Client: Google India Brand: Google Maps Entrant: Kinetic Advertising		Digital Tools and Utilities Vodafone Sakhi Client: Vodafone India Brand: Vodafone India Entrant: Ogilvy & Mather





Branded Social Post The Great IPL Phub Client: Mondelez International Brand: 5 Star Chocolate Entrant: Ogilvy & Mather		Branded Social Post The Exam Sale Client: Mondelez Bournvita Brand: Bournvita Entrant: Ogilvy & Mather



Branded Social Channel Build Green Hell on Instagram Client: Mercedes Benz India Brand: Mercedes Benz Entrant: Creativeland Asia		Branded Social Post- Topical/Real Time Response #LForLove Client: Love Matters India Brand: Love Matters India Entrant: Ogilvy & Mather



Branded Social Post- Topical/Real Time Response Gagan Cooking Oil: Diwali Client: Bunge India Pvt Ltd Brand: Gagan Entrant: Bunge India		Branded Social Post- Topical/Real Time Response 30 Years of GIF Client: ScoopWhoop Brand: ScoopWhoop Entrant: Denstu Webchutney



Branded Social Post- Topical/Real Time Response The Great IPL Phub Client: Mondelez International Brand: 5 Star Entrant: Ogilvy & Mather		Social Engagement- Community Building Wildcraft Wildlings Client: Wildcraft India Pvt. Ltd Brand: Wildcraft Entrant: Dentsu Webchutney



Social Engagement- Community Building #GiveHer5 Client: The Ammada Trust Brand: The Ammada Trust Entrant: Law & Kenneth Saatchi and Saatchi		Social Engagement- User Generated Content Pocketful O’ Stories Client: ITC Brand: Engage Entrant: Dentsu Webchutney



Social Engagement- User Generated Content Wildcraft Wildlings Client: Wildcraft India Brand: Wildcraft Entrant: Dentsu Webchutney		Social Engagement- User Generated Content Life of a Narcos Fan- Rajkumar Rao Client: Netflix Brand: Netflix Entrant: The Glitch



Social Influencer Marketing: Multi Channel Sindoor Khela – No Conditions Apply Client: Times of India Brand: Times of India Entrant: FCBIndia Group		Innovation in Social Media Pug Loader Pre-Roll “Stealing The Internet’s Most Hated Icon” Client: Vodafone India Brand: Vodafone India Entrant: Ogilvy and Mather





Innovative Use of Technology KFC Drone Box: The Most Fly Meal Ever Client: KFC Brand: KFC Entrant: Blink Digital		Innovative use of Technology How the Tata Prima, a 40-ton truck, was test driven globally in a 5X8 inch box Client: Tata Motors Ltd Brand: Tata Motors Entrant: Ogilvy & Mather



Innovative Use of Technology Carvaan Client: Saregama India Brand: Saregama Entrant: The Womb		Innovative Use of Technology Google Maps: Look Before You Leave Client: Google India Brand: Google Maps Entrant: Kinetic Advertising India



Innovative Use of Mobile Technology The Good Vibes Project Client: Sense International India Brand: Sense International India Entrant: Cheil Worldwide India		Innovative Use of Mobile Technology Vodafone Sakhi Client: Vodafone India Brand: Vodafone India Entrant: Ogilvy and Mather

Media





Use of Direct Media Dare Or Stay There Client: Star India Pvt Ltd Hotstar Brand: Hotstar Entrant: Hotstar		Use of Direct Media Savlon ID Guard Client: ITC Savlon Brand: Savlon Entrant: Ogilvy & Mather



Use of Publications Blink To Speak Client: Asha Ek Hope Foundation Brand: Asha Ek Hope Foundation Entrant: tbwa\india		Use of Branded Content Kissan Tiffin TimeTable Client: Hindustan Unilever Ltd Brand: Kissan Entrant: Mindshare



Use of Branded Content I Can You Can Client: Cipla Health Ltd. Brand: Nicotex Entrant: m/SIX/Mumbai		Use of Branded Content Last Laugh Client: IAPC Brand: IAPC Entrant: Medulla WYP Network



Use of Outdoor Google Maps: Look Before You Leave Client: Google India Brand: Google Maps Entrant: Kinetic Advertising India		Use of Outdoor Vodafone Eco Pond, Good In Good Bye Client: Vodafone India Brand: Vodafone Entrant: Kinetic Advertising India



Use of Outdoor One Strange Rock Client: National Geographic Brand: Nat Geo Entrant: Madison Media		Use of Outdoor CCTV Hoardings Client: Unilever Hamam Brand: Hamam Entrant: Ogilvy & Mather



Use of Events Equal Streets Client: The Times of India Brand: Times of India Entrant: Laqshya Live Experiences		Use of Events Vodafone Eco Pond Client: Vodafone India Brand: Vodafone Entrant: Kinetic Advertising India



Use of Events Akanksha Placement Surprise Client: The Akanksha Foundation Brand: The Akanksha Foundation Entrant: Ogilvy & Mather		Use of Events Sindoor Khela – No Conditions Apply Client: Times of India Brand: Times of India Entrant: FCBIndia Group



Use of Events Fighting for Women’s Safety With a Bar of Soap! Client: Hindustan Unilever Ltd Brand: Hamam Entrant: Mindshare		Use of Integrated Media I CAN YOU CAN Client: Cipla Health Ltd. Brand: Nicotex Entrant: m/SIX/Mumbai



Use of Integrated Media #ReleaseThePressure Client: PepsiCo India Brand: Mirinda Entrant: BBDO India		Use of Integrated Media Sindoor Khela- No Conditions Apply Client: Times of India Brand: Times of India Entrant: FCBIndia Group



Use of Integrated Media Rivers in a Bottle Client: Livpure Water Purifiers Brand: Livpure Entrant: Famous Innovations		Use of Collaboration Dainik Jagran- Amazon At Your Doorsteps Client: Jagran Prakashan Ltd. Brand: Dainik Jagran Entrant: Jagran Prakashan Ltd



Use of Collaboration Whisper and Girliyapa’s Sit Improper Client: Procter & Gamble Brand: Whisper Entrant: The Viral Fever		Use of Interaction Savlon ID Guard Client: ITC Savlon Brand: Savlon Entrant: Ogilvy and Mather



Use of Social Platforms #HoliNotHooliganism Client: Reliance General Insurance Brand: Reliance General Insurance Entrant: Ogilvy & Mather		Use of Social Platforms Flipkart #PenguinDads (LinkedIn) Client: Flipkart Brand: Flipkart Entrant: Dentsu Webchutney



Use of Social Platforms Not Shaadi Material Client: Star India Pvt. Ltd Brand: Star India Entrant: Mindshare		Use of Social Platforms #LForLove Client: Love Matters India Brand: Love Matters India Entrant: Ogilvy & Mather



Use of Mobile ScoopWhoop In-Flight App Client: ScoopWhoop Brand: ScoopWhoop Entrant: Dentsu Webchutney		Use of Mobile Vodafone Sakhi Client: Vodafone India Brand: Vodafone Entrant: Ogilvy & Mather



Use of Online Advertising Project Re-Search: The Blue Whale Challenge Client: The Colour of Grey Cells Brand: The Colour of Grey Cells Entrant: Dentsu Webchutney		Use of Technology The Art OF Sound Client: Karix Brand: Karix Entrant: The Max



Use of Technology Hamam #GoSafeOutside Client: Hindustan Unilever Ltd Brand: Hamam Entrant: Rapport Outdoor Advertising		Use of Technology Vodafone Sakhi Client: Vodafone India Brand: Vodafone Entrant: Ogilvy & Mather



Use of Data The TBBD Yousfeed Client: Flipkart Internet Pvt. Limited Brand: Flipkart Entrant: Flipkart		Use of PR Last Laugh Client: IAPC Brand: IAPC Entrant: Medulla WYP Network



Use of Data SonyLIV as a onestop Football Destination Client: Sony Picture Networks Brand: SonyLIV Entrant: Magnon\TBWA		Use of Digital Platforms Sticky Banner Client: Pidilite Industries Brand: Pidilite Entrant: Ogilvy & Mather

Black Elephant, Blue Elephant & In-Book Winners 2018

BLACK ELEPHANT

#FuelForTheRealFit

The Story Of Kaveri

#HoliNotHooliganism

Sindhoor Khela – No Conditions Apply

Vodafone Sakhi

ADVERTISING

Tea Society

Donate Organs – In The Womb

Equal Comfort

The Web Cam Sticker Against Social Media

Rock Heavy

Pet Friendly Bar

#HoliNotHooliganism

Rivers In a Bottle

Hyundai Swachh Can

Don’t Eat The News

The Blind Faith Upgrade

Hyundai Swachh Can

Tea Society

Akanksha Placement Surprise

#ReleaseThePressure

#HoliNotHooliganism

Pet Friendly Bar

Ultra Thin

Equal Comfort

Poster

Tea Society

The Retired Typist

The Voice of The Yarn

BBC First: Sholay

BBC First: Deewar

5 Minute Ko 5 Minute Banaate Hain

SuperFan Radios

56 Inch Ka Seena

BBC First: Radio Campaign

56 Inch Ka Seena

Bakra

56 Inch Ka Seena: Office

56 Inch Ka Seena: Juicy Sweet

56 Inch Ka Seena: Pretty Stranger

Coffee’s Perfect Partner

Girliyapa and Whisper’s Sit Improper

Kaano Se Dekho City

PG

Delhi

Acting Adda

Gift Them Dreams

Acting Adda

Sony LIV – Cricket

#FuelForTheRealFit

Make The Most Of Now: Maps

Zee TV- Aaj Likhenge Kal

Women’s Day

SonyLIV: Cricket

Rakshabandhan

Vodafone #LookUp – Friendship Day

CEO

Cancer Fund

Milton Leak Lock

Tea Society

Delhi

Think Equity. Think Motilal Oswal.

Market

Tea Society

Start Something Epic

Khushi Ke Aansu

#FuelForTheRealFit

#HomesNotShowrooms – No Daddy

Zee TV- Aaj Likhenge Kal

Savlon Maa TVC

Acting Adda – Roleplay

Lag Ja Gale

Last Laugh

Whisper #SitImproper

Vodafone #LookUp – Friendship Day

#IWillDriveYouHome

Wildstone “Kunal” Campaign

Manforce #ShutThePhoneUp