Chief Creative Technologist, DDB Mudra Group
Brij leads the creative function for most of DDB Mudra Group’s businesses – advertising, digital, media and OOH.
In 2009, Brij quit being the ECD of Grey, forayed into digital marketing and turned entrepreneur with 22feet, now called 22feet Tribal WorldWide post the acquisition. In his new role at DDB, Brij brings various people and functions together to create result-oriented communication solutions for the digital world. New business pitches and product launches excite him the most. Puma, Royal Enfield, Uber, Bira are some of the pitches he’s helped win.
Growing up in Calcutta, the football and food capital of India, ensures that when he isn’t talking of advertising or technology, you will see him obsessing over Arsenal. He still manages to put together a string of good passes but we all know the saying about the ‘spirit’ and the ‘flesh’. Any other conversation he’s asked to be part of must involve food.
Brij now lives in Mumbai with his wife. In the constant fear that she will make space by getting rid of his ‘space consuming’ Onitsuka Tiger collection.
